Account based marketing The Role of Email Marketing in Account-Based Marketing Account-Based Marketing (ABM) is a strategic approach that focuses on creating personalized experiences for high-value accounts. It is a tailored approach that aligns sales and marketing efforts to
Black friday email templates Best Black Friday Email Marketing Ideas for Your Business Black Friday is the busiest shopping day of the year and a great opportunity for businesses to drive sales and generate revenue. Email marketing is an effective tool for connecting with customers and
Mass emails Personalized Mass Emails: The Key to Realizing Mass Customization in Email Marketing The digital landscape offers businesses a wide range of marketing techniques and tools. From social media marketing to search engine optimization (SEO), even small enterprises have the potential to
Writing emails Can AI Write Emails? Email is one of the most commonly used forms of communication in the modern world. It is one of the best ways to communicate with our friends, family, and colleagues.
Email marketing for brand awareness How to Use Email Marketing to Build Your Brand Awareness? Several consultancy groups and essays have predicted email’s demise in favor of social media and flashy messaging apps. But a decade later, email is still going strong.
Multilingual emails How to Nail Multilingual Email Marketing Many ambitious business owners will have at least one eye on international expansion, aiming to reach new consumers, diversify their income streams, and build a truly global brand. If your business
Email accessibility The Importance of Accessibility in Email Marketing Our current marketing landscape offers a variety of tools. Email marketing has been a feature for a couple of decades now, yet it can still be effective. Even as many brands focus on social media and
Image size for emails How to Use Images in Your Email Marketing Campaign It can be a lot of fun to design emails! It takes imagination and creativity to plan an email campaign. However, there are a lot of technical considerations that must be taken into account when
Email marketing What Does P.S. Mean, and How Should You Use P.S. in Email Marketing? Even after centuries since it was first used, the term “P.S.” is still found in many letters today.
order confirmation emails Email Messages for Order Confirmation Page [With 10 Great Examples] Every business finds out ways to keep customers happy and assured. Ecommerce sites use order confirmation email messages to win over their customers. These messages are sent to inform customers about
Lead Generation 6 Tips To Help You Create Upsell Emails To Get More Leads In elementary economics, there is a term that you may have likely heard of before. It is called complementary products. These are products that consumers can also purchase in addition to the initial
Email marketing metrics Vanity Vs. Actionable Email Marketing Metrics: How to Use Both Data is a powerful ally when it comes to making strategic decisions. From knowing what type of email marketing content works well to planning campaigns to keep subscribers engaged at every step of
Email marketing strategy 7 Tips for a Successful Email Marketing Strategy and Campaign Email marketing has come a long way. Several tools and software in the market let marketers be creative and give customers a gratifying experience.
Email marketing types What Is Behavioral Email Marketing? Definition, Tips, and Examples It’s not uncommon for marketers to take a one-size-fits-all approach to email marketing or choose to put it on the backburner in favor of other avenues. Email isn’t usually the first thing on a
email subject lines 5 Best Logistics Email Subject Lines (with 10 example emails) Email marketing is one of the oldest digital marketing methods. It is still popular and effective. The success or failure of any email marketing campaign depends on whether the email gets opened or
Monetizing email marketing How to Make Money with Email Marketing Did you know that there are 4.26 billion email users worldwide? That's almost double the number of people on Facebook and triple the number of Instagram profiles. Who would have thought that
Ecommerce email marketing 12 Ecommerce Email Marketing Trends In 2023 According to data, marketers who use segmented email campaigns saw an increase of 760% in the brand’s revenue. Additionally, brands that focus on adding value through their newsletters and have a
Newsletters The Most Popular Social Media Newsletters in 2023 In 2023, the email address is the #1 chased a piece of data about us. It's hard to imagine an online presence without it, as over 4.26 billion email users send almost 13.2 billion every second.
Email Deliverability 6 Common Reasons Why Email Authentication Fails Did you know that one of the top reasons for emails going to spam is that email authentication fails?
scholarship email marketing 12 Best Practices To Improve Email Marketing For Higher Education & Scholarships Admissions departments around the globe are now more sophisticated and agile than ever when it comes to email marketing to potential students. Our world in higher education is always changing, thanks
Marketing Strategy Marketing Strategy for Real Estate: How to Market Your Business and Improve Retention If you're a real estate agent, then you know that marketing is key to your success. It's not enough to just list a few homes on the market and wait for the phone to ring. You need to have a solid
Email List 13 Tips to Build an Email List on WordPress Introduction Email Marketing is one of the most effective and affordable online marketing strategies to promote your brand. According to the Content Marketing Institute, about 87% of B2B marketers
customer support email templates, email marketing templates for customer support, 4 Effective Email Marketing Templates for Customer Support The need for email marketing in the world of marketing cannot be overemphasized.
Email Marketing Trends An Email Marketing Expert’s View On The Emerging Trends for Effective Email Marketing
Successful newsletters 14 Things The World's Most Successful Newsletters Can Teach Us About Driving Engagement Newsletters have the potential to be a powerful marketing channel – so before you hit ‘send’, take a look at these winning tactics. From the Business of Fashion’s daily briefings to a regular dose of