Triggered email What is a Triggered Email, and How Does it Work? If there's one type of email that can provide 3 benefits at once — enhance customer engagement, provide targeted information, and improve the overall customer experience — it's triggered email.
Email workflows What are Email Workflows, and How do they Work? Email marketers face an inbox avalanche every day. Your subscribers receive a barrage of messages—newsletters, promotions, transactional notifications, and more as well! Just keeping up with email
Email CRO 5 Tips to Optimize Conversion Rate for Your Email Campaigns Conversion rate optimization (CRO) is essential to turn people from just looking at your emails into actually doing something, like buying your product or clicking on your link. It's more than
Ip warmup IP Warmup - Why is it so Important? There’s something that is often overlooked in email marketing. Can you guess what it is? If you said IP warmup, you’re right! You may have guessed it because of the title of this post, or because an
Timed popups Timed Popups - Definition and Examples Timed popups are a specific type of popup window that appears on a webpage after a predetermined amount of time. Unlike immediate popups that appear as soon as a page loads, or action-based popups
Email deferral What is a Deferred Email, and How Does it Work? Deferred Email refers to an email that has been temporarily delayed by the recipient's email server. This deferral is not a deliberate action by the sender but rather a response from the receiving
Domain reputation 5 Tips to Monitor and Improve Your Domain Reputation Have you ever wondered why some of your emails never reach your subscribers' inboxes?
Unsubscription in email campaign What is a Custom Unsubscription Page for an Email Campaign? Are you tired of receiving unwanted emails? You're not alone. According to a survey by MarketingSherpa, 69% of email recipients report emails as spam based solely on the subject line. And when it
Ab testing 10 A/B Testing Ideas For Your Email Campaigns to Optimize Them For Best Conversions In email marketing, you might be tempted to test everything from your subject line's word count to the hue of your CTA button.
Email offer How to Create Urgency for an Offer Using Email Nothing grabs attention like an urgent call-to-action. Marketers just like you can harness the persuasive power of email offer urgency by strategically emphasizing timely, limited offers.
Email service providers 5 Best Practices While Moving to a New Email Provider As companies grow and business needs change, so too do their technological requirements. Over 80% of small businesses rely on email services to acquire new customers and respond to client requests,
Ab testing Understanding A/B Testing for Email Marketing (Definition and Best Practices) As email marketers, we constantly juggle with design aesthetics, captivating copy, and that ever-elusive perfect subject line. But, how do we truly discern which element elicits the best response
Mobile optimization How to Optimize your Email Campaign for Mobile Go anywhere these days and you’re bound to see someone on their mobile device. Did you know that 85% of people are checking their email on smartphones?” From chatting with friends to exploring social
Amp email AMP Email 101: Definition, Examples, and Use Cases While traditional emails have long served as a static medium of communication, AMP (Accelerated Mobile Pages) for email is transforming these messages into dynamic, interactive, and engaging
Email campaigns What Email Marketers Can Learn from Failed Campaigns Did it happen to you that your email campaign backfired despite spending time and effort ideating, designing, and personalizing it?
Ai email marketing 5 Simple Ways AI Boosts Email Open Rates: An Easy Guide for Email Marketers Did you know that AI can increase email open rates by up to 50%? Artificial Intelligence, or AI, is like a computer brain that can do tasks usually done by people, such as understanding language,
Outreach emails How to Write Great Outreach Emails? Do you want to generate leads for your online store? Are you looking to build backlinks through guest posting? Or finding ways to bring more traffic to your top content pieces?
Email marketing strategies The Rise of Interactive Emails: Engaging Subscribers With Dynamic Content Email marketing can be extremely valuable for business when done right. Having a large email list means you get regular, direct access to your customers and audience. That said, if this audience base
Email marketing service Choosing an Email Marketing Service: 8 Pros and Cons to Think About in 2023 (+Examples) There are approximately 4.37 billion active email users worldwide. Among them, you will find your ideal customer personas. No matter the emerging email marketing trends, emails remain one of the most
Email marketing design 10 Types Of Visuals To Use In Your Next Email Marketing Campaign A lot of marketers do understand the need to create visual assets and dedicate a few hours a week for that. And quite a few marketers treat it as high priority. This demonstrates the huge role
email newsletter How to Increase Email Newsletter Signups Through Social Media (With Examples) Email newsletters are a powerful tool to keep your audience engaged, informed, and up-to-date with your business. They are an excellent way to build trust and loyalty with your subscribers. However,
email newsletter 7 Summer Newsletter Ideas For Your Next Email Marketing Campaign Are you planning your next email marketing campaign for summer but struggling to come up with fresh and engaging newsletter ideas? With summer just around the corner, now is the perfect time to
Account based marketing The Role of Email Marketing in Account-Based Marketing Account-Based Marketing (ABM) is a strategic approach that focuses on creating personalized experiences for high-value accounts. It is a tailored approach that aligns sales and marketing efforts to