How Artificial Intelligence C an Help Your Emails Reach the Inbox
Every time you send an email to market your brand, you want your target audience to get the information. This helps you create engagement and increase the chances of sales by promoting your brand.
Email deliverability is essential in email marketing because you want your audience to open whatever you send them and interact with your brand. In this sense, email deliverability refers to the relative amount of email landing in your audience’s inbox compared to those going straight to the spam folder.
This concept remains a challenge for most marketers.
Until recently, email delivery was largely manual, but artificial intelligence has changed that. Artificial intelligence has been used to reach out to clients persuasively. Many tools are now engineered with AI capabilities to enhance email content and deliverability. For instance, Microsoft’s Dynamics platform is designed to increase the quality of content and help marketers reach clients’ inboxes.
Artificial intelligence remains a significant driving force behind digital transformation. The current business environment depends on numbers and data more than anything else. Data is considered a major player in marketing. AI is used to collect, organize, and analyze these datasets, and annotated data sets help AI models improve through training.
AI collects data relevant to a specific market segment and analyzes customer preferences to ensure anything shared is of interest to customers and meets their needs. This approach helps ensure marketing emails are read and engagement increases.
Most Business-to-Customer (B2C) marketers use email marketing to connect leads and reach clients. Below are ways marketers can use AI-enabled capabilities to improve email deliverability
Platforms like Microsoft Dynamics use AI to check email spam scores before scheduling emails. This feature evaluates email content to determine whether it will be filtered into spam.
Auto mode automatically checks spam scores while crafting content, rating them as low, medium, or high.
Manual mode allows you to check at any time and revise drafts based on notifications.
Marketers often have a challenge designing the email subject that suits their marketing campaigns. That should never be a problem anymore; AI-enabled tools like an AI writer are designed to help marketers craft email subjects that maximize the chances of emails reaching the inbox by increasing open rates.
For instance, you can use Email Subject Line Grader to determine how catchy your email subject line is. This tool helps you determine the effectiveness of your email line and offers suggestions that will improve engagement.
AI tools like The Headline Analyzer evaluate effectiveness, balance, keywords, and sentiment. They score your headlines and provide feedback to improve sentence structure and grammar.
Such tools are essential in drafting compelling email headlines for online posts.
AI automates segmentation to organize and manage lead lists, filtering out irrelevant data. Tools use cluster modeling to group audiences by behaviors and preferences, ensuring higher deliverability.
Sometimes your emails fail to reach the inbox because your segment lists are not organized or appropriately managed. However, artificial intelligence can help you organize and manage your lead lists and filter out what is not required to enhance deliverability.
Client list segmentation is essential if you want to reach your target audience. There are tools with which you can manage various aspects that increase the chances of your emails reaching the inbox. These tools utilize artificial intelligence to apply concepts such as cluster modeling to group various audiences by learning their behaviors and preferences.
The advent of artificial intelligence means you can use the predictive engagement feature in AI-enabled tools to prioritize customers who engage with your brand. This feature helps you determine a section of your customer base or prospective clients that will engage with the message and prioritize sending them emails. Users who are likely to engage less with the brand receive such emails last.
This method means that the first batch of emails will be opened more, leading to a high open rate and high deliverability to all users that will receive the emails even later.
Send time optimization feature in every AI-enabled tool predicts the best time to send your emails for them to reach the inbox. For instance, users are more likely to open emails that reach their inboxes during the day than those that pop in at night. Therefore, it is essential that you know when to schedule your emails to reach target audiences at the right time, regardless of their locations and time differences.
Send time optimization analyzes previous data to determine the time that your users frequently open their inboxes. This way, the tool helps you schedule your emails well and only deliver them at the right time according to every user. This way, every user will receive the email when they are likely to open their mailbox.
Email deliverability increases when mailbox providers see many people engaging with your content. This means your emails will not end up in spam filters.
Every server has a different way of determining email deliverability. Therefore, your emails must be revised according to the exact server you are sending them to. For instance, Yahoo has its ways of determining if the email is relevant to the receiver, which may be different from the criteria that Gmail uses. In this case, you need to structure your emails to meet the requirements of every ISP server.
Artificial intelligence helps you know the criteria used by every ISP server to ensure your emails do not end in the spam folder. If the emails fail to meet the accepted format, they may not be delivered.
The current business environment requires you to focus on how you send your emails instead of just the content and time. This tip depends on the number of times you send them and determining the best way to strike the right balance to ensure you do not overwhelm your users or underperform in delivery. This way, you need a tool that helps you review the pattern of sending emails.
The frequency of email sending is essential if you want to create trust and interest among your target audience. For instance, one client may be okay with the emails you send, while another may unsubscribe because he feels spammed. In this case, AI helps you determine the frequency that works for every lead to ensure they open your emails.
Artificial intelligence does not help you alone to manage email deliverability; it also considers the recipient. This kind of real-time filtering logic is also used in AI call center systems to prioritize and route incoming calls more efficiently. AI filters the recipient’s inbox to mark various emails as spam. In this case, the AI-enabled filter separates spam emails into different folders.
If your email does not fit into any of the marked folders, it goes directly to the inbox.
Do you feel overwhelmed with AI, especially when it comes to email marketing? After all, you should not have to worry because these tools are designed to make your work more manageable and better. By leveraging AI-enabled platforms and tools, you can ensure that your marketing campaigns are effective by drafting your emails and sending them in a way that increases their chances of reaching your target audience's inbox. All you need to do is focus on increasing the open rate, and your work is half done. This post helps you learn how to do this in the best possible way.
1. What is the role of artificial intelligence in email marketing?
Artificial intelligence collects data relevant to a given market segment and analyzes customer preferences. It ensures that shared content aligns with customers’ interests and expectations.
2.How can artificial intelligence be used to improve email deliverability?
AI can check email spam scores, test subject lines, segment lists, optimize send times, and use predictive engagement to improve deliverability.
3. What is the main benefit of using AI-enabled tools?
AI helps make marketing campaigns more effective by improving content quality and ensuring emails reach inboxes instead of spam folders.
4.How does artificial intelligence help adapt to various ISP servers?
AI identifies the unique criteria used by different ISPs and adjusts your email structure to improve deliverability and prevent spam filtering.
