Skip to content
Start Free Trial Now
Start Free Trial Now

Email software to send campaigns, build lists, and automate marketing



Reach your customers' inboxes on time, every time with Email API + SMTP Relay



Clean email lists to eliminate bounces and engage subscribers


Email graphic design
Ashley GrantJan 11, 2024 10:21:01 PM7 min read

Enhancing Email Campaigns with Graphic Design

Getting attention in that crowded inbox is no easy feat - that's why a captivating email graphic design is so important. Let's talk about how to make your campaigns pop with visual appeal that yields success.

We all know that photos and color make emails way more interesting. Well-designed campaigns also communicate your brand story and resonate with readers much more than walls of text. The question is - how to create a graphic email that converts? We'll share our top tips for images, layout, color - the works - to turn your emails into something truly engaging.

While we’re at it though, we recommend our secret weapon: SendX software. It takes the guesswork out of graphic design with pre-made templates, image recommendations, and tests to perfect that design. With SendX, creating show-stopping emails is super simple.

Ready to captivate readers and drive them to click, share and buy? Let's dive into the wonderful world of email design. We'll show you how small tweaks can mean big results.

Table of Contents

Making Email Design Irresistible

Let's face it - plain text emails are boring. To grab attention from your busy and overwhelmed audience, you need captivating graphic design.

It's simple psychology. Photos, charts, logos - all these visuals break up blocks of text so your emails become a lot more readable and exciting. Images also reinforce messaging and branding, making your campaigns memorable.

Creating graphics-strong emails from scratch can be difficult though. All the formatting and image sizing and color's enough to make your head spin!

With SendX, you can design irresistible emails in minutes! Our software does the heavy lifting for you with pre-made templates, drag and drop editing, and image recommendations. With it you can A/B test different graphic designs too, so you know exactly what visual layout performs best.

The result? Show-stopping emails that captivate readers and drive higher open rates, clicks, and conversions.

How to Create a Graphic Email - It’s Easy with SendX!


SendX provides all the tools you need to design stunning email campaigns. Its user-friendly editor makes it easy to customize templates, images, fonts, and more. Here's an overview of how SendX enables beautiful graphic design:

Customizable Templates

SendX offers hundreds of professionally designed email templates. Choose a template that matches your brand identity. Then edit colors, fonts, and images to create a consistent look. With the drag-and-drop builder, personalizing templates is fast and simple.

Image Integration 

Easily upload your brand images and photos into SendX. The editor seamlessly integrates visuals and optimizes them for email delivery. Access the image library to find free stock photos if needed. SendX also lets you test different images to determine which ones perform best.

Creative Elements

Make your emails pop by adding shapes, icons, dividers, and buttons. SendX provides tons of styling options to help you highlight important content. Embed gifs or video for extra engagement. The possibilities are endless for crafting visually compelling emails.

Cross-Device Testing

See how your emails render on desktop and mobile right inside the SendX editor. This ensures your graphics and layouts work across all devices. SendX also lets you preview your emails in different email clients.

Design Email Templates That Catch Even the Busiest Eyes


Want to grab someone’s attention? What about doing it multiple times with multiple people? That’s where templates come in.

A template gives you the ability to scale your marketing efforts. But, first, you need the right template. Luckily, SendX has a bunch to choose from so you can find one that aligns with your brand’s style. Consider templates with:

- Plenty of image space

- Unique layouts

- Interactive elements.

Then, customize the template with your colors, logos, and fonts.

Optimize Layout

Don't clutter your emails. Use plenty of white space between paragraphs and sections. Make key information obvious through layout - draw the reader's eye to calls-to-action, titles, or images.

Should Color and Design Be Used in Emails?

Yes! Color used in tandem with design evokes emotion and energizes emails. Use bold, vibrant colors that represent your brand. Contrast pop colors with clean white space. Limit fonts to one or two colors for clean designs.

Highlight Important Content 

Make key text stand out by using contrasting colors, larger fonts, dividers, and icons. Sections like calls-to-action and lead paragraphs need to grab attention.

Preview Across Devices

View your template on mobile and desktop using SendX's previewer. Adjust sizing, spacing, font, and arrangement to optimize the layout on each device.

With a stellar template, you’re ready to engage readers. SendX's designer simplifies creating professional, eye-catching emails to grow your business.

Optimizing Images for Email Campaigns

Images That Captivate and Convert 

Images make or break email campaigns. Compelling visuals boost engagement. But low-quality, slow-loading images frustrate readers. Follow these best practices for email images when using SendX:

Choose High-Resolution Photos

Select images with sizes of at least 600 x 400 pixels. High-resolution photos look crisp on all devices. SendX allows files up to 10MB to accommodate large images.

Use Relevant Images 

Images should reinforce your message and prompt action. For example, an email promoting a fitness program could feature someone exercising.

Optimize File Size

Large image files bog down email load times. Use SendX's image editor to compress JPGs and PNGs. The optimal size is under 100 KB per image. This way it won’t take forever to load and bog down your reader’s data!

Crop Images Strategically

Identify the focal point and crop images appropriately. Cropped images contain less distracting background. The key subject should align with your email's goal.

Add Image Descriptions - Images Worth a Thousand Clicks!

Reading emails shouldn't feel like decoding hieroglyphics - it's time for text that speaks to all audiences!

We know captivating visuals grab reader attention. But standard images exclude visually impaired subscribers. Thankfully, SendX lets you effortlessly describe photos and graphics so no one misses the message.

Ignite Engagement with Interactive Emails

Wake up those sleepy subscribers with interactive email awesomeness! Spice things up with gifs, embedded video, all the juicy goodness.

First rule of engagement? No more plain text walls that make your reader yawn.

We recommend that you embed captivating videos under 60 seconds and encourage your readers to take action. Or just sprinkle on an animated GIF to highlight key promotions with personality.

With clickable elements and visuals that compel interactivity, your emails transform into can't-look-away experiences. Readers delight in discovery while happily engaging with your content.

Ensuring Accessibility and Responsiveness

Create Inclusive, Accessible Email Designs

Your email design should cater to all of your subscribers, regardless of their abilities and preferred devices. Follow these tips to ensure accessibility and responsiveness:

Optimize for Screen Readers

Screen reader software vocalizes email content for the visually impaired. SendX helps optimize emails by allowing text descriptions for images.

Use Sufficient Color Contrast

Choose colors with high enough contrast so text is legible to those with visual impairments. Avoid red/green combinations as 10% of men are colorblind.

Test on Different Devices

SendX makes it easy to preview your email on desktop, mobile, tablet, and various email clients. Adjust design elements that don't render well.

Choose Responsive Layouts

Start with SendX's mobile-friendly templates. Responsive emails adapt layouts based on screen size. Videos and images also need to resize responsively.

Meeting accessibility guidelines ensures you don't exclude segments of your audience. SendX provides the testing tools to create emails that engage all readers.

A/B Testing for Visual Elements

Even the best graphic designers aren't mind-readers. You need to test visual components to know what truly resonates with your subscribers. SendX's A/B testing takes the guesswork out of email design optimization.

Test Subject Lines

Subject lines are your first opportunity to catch readers' eyes. Try different phrases, emojis, urgencies, and lengths to see which ones perform best.

Test Images

Run image-based A/B tests to find the most engaging visuals. Compare stock photos to custom images or product shots to lifestyle photos.

Test Layouts

Layout directly impacts email engagement. Test things like the placement of copy blocks, images, calls-to-action, and empty space.

Review Statistical Differences

SendX's A/B reports highlight the statistically significant differences between test variants. This isolates the design elements that provide lift.

A/B testing generates the data to refine your graphic design strategy over time. SendX makes it simple to experiment so you can create emails with maximum visual impact.

Graphic Design Elevates Email Marketing

Email marketing success depends on compelling graphic design. Visual elements like images, videos, and illustrations grab attention while conveying brand identity. SendX provides user-friendly tools to incorporate great graphics into your emails.

Start with professionally designed templates that you can customize to match your brand. Easily incorporate high-quality photos and creative assets into your emails. Test different graphic elements through A/B testing to see what resonates most with your subscribers.

By leveraging SendX to create emails with stellar graphic design, you can boost engagement, conversions, and ROI. Well-executed visuals make emails more enjoyable and effective for readers. SendX enables anyone to become an email design expert, regardless of creative background.

Give your email marketing a graphical boost by signing up for SendX today. Our platform's capabilities streamline designing and sending visually stunning emails.

Make Your Email Marketing Profitable