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Email marketing software comparison
Priya NainMar 12, 2021 12:00:00 AM31 min read

Email Marketing Software Comparison - Updated for 2024

Whether you're running an eCommerce store, managing an online gaming community, or promoting a cryptocurrency project, having the right email marketing platform is crucial to your success. This is especially true if you have a large email list size, as you'll need a platform that can handle the volume and complexity of your campaigns.

Today there are hundreds of platforms you can choose from and that can be overwhelming. You'll want to look for a platform that offers robust features, such as automation, segmentation, and personalization, as well as one that can scale with your business as it grows. Additionally, if you're operating in a specific niche, such as online gaming, crypto, or eCommerce, you may have unique requirements that not all platforms can meet.

For example, if you're promoting a cryptocurrency project, you'll need a platform that can handle the complex regulations and compliance requirements that come with the industry. You may also want to look for a platform that offers advanced security features, such as two-factor authentication and encryption, to protect your user data.

In this blog, we have handpicked the top 10 that we believe are reliable and best in the market. This post will give you a preview of each one in terms of email editor, features and pricing. Let's read on.

Quick Comparison of Top 10 Email Marketing Softwares (ESPs)

Email Marketing Software


Starting Price

Best For



14-day free trial

$7.49 per month

Unlimited Email Campaigns, High Email Deliverability, Sign Up forms

Limited Workflows


Forever free up to 2k subscribers

$10.54 per month

Templates, Reporting, A/B testing

Complicated Pricing Structure 


Forever free up to 1k subscribers

$25 per month

Automation, Registration forms

Fewer Templates, Customization


14-day free trial

$9 per month

Automation, Spam Testing

Limited Reporting


Forever free up to 500 subscribers

$16.15 per month

Autoresponders, Customer Support

Limited Segmentation, Expensive

Constant Contact

60-day free trial

$20 per month

Event Management, Deliverability

CRM,  Difficult to use

Campaign Monitor

Forever free trial

$9 per month

Transactional Emails, Analytics

Limited designing and styling options


14-day free trial

$19 per month

Automation, Reporting

Ecommerce Integration, Workflow


Forever free upto 1k subscribers, 12k emails

$10 per month

Automation, Subscriber Management

Deliverability, Customer Support


Forever free with unlimited subscribers, 300 emails per day

$25 per month

List Management, Automation, FB Ads

Difficult set up, Basic plan lacks features

How to Choose an Email Marketing Software for Your Business?

When choosing an email marketing software, here are the top 5 factors to consider:

  • Scalability and Performance: As your email list grows, you need a platform that can handle the increased volume without compromising on deliverability or performance. Look for a software that offers reliable servers, high email delivery rates, and the ability to scale seamlessly as your list size expands. This is particularly crucial for businesses with large email lists or those experiencing rapid growth.
  • Automation and Segmentation: Advanced email marketing platforms offer automation features that allow you to send targeted, timely emails based on subscriber behavior, preferences, and demographics. Segmentation enables you to divide your email list into smaller, more focused groups, ensuring that your messages are highly relevant to each recipient. These features are essential for effective email campaigns, particularly in industries such as online gaming, crypto, and ecommerce, where personalized content is key to engagement and conversion.
  • Integrations and Compatibility: Your email marketing software should integrate seamlessly with your existing tools and platforms, such as your website, e-commerce system, or CRM. This integration ensures a smooth flow of data, enabling you to create targeted campaigns based on subscriber interactions across various touchpoints. Additionally, if you operate in a specific niche, look for a platform that offers integrations tailored to your industry, such as gaming platform integrations for online gaming communities or blockchain integrations for crypto projects.
  • User-Friendly Interface and Templates: An intuitive, user-friendly interface is essential for creating and managing email campaigns efficiently. Look for a platform with a clean, easy-to-navigate dashboard that allows you to quickly access important features and data. Additionally, a wide selection of customizable, responsive templates can save you time and ensure that your emails look professional across various devices and email clients.
  • Analytics and Reporting Comprehensive analytics and reporting features are crucial for measuring the success of your email campaigns and making data-driven decisions. Look for a platform that offers detailed insights into key metrics such as open rates, click-through rates, conversion rates, and subscriber engagement. Real-time reporting and customizable dashboards can help you quickly identify areas for improvement and optimize your campaigns for better results.

By considering these five factors when selecting an email marketing software, you'll be well-equipped to choose a platform that meets your specific needs, whether you have a large email list size or operate in a niche industry like online gaming, crypto, or ecommerce.

Top 10 Email Marketing Softwares

1. SendX

SendX is a robust email marketing platform designed to cater to the needs of businesses with large email lists, ensuring high deliverability and powerful features. Whether you're in the online gaming, crypto, or e-commerce industry, SendX offers a reliable solution for managing and engaging your subscribers effectively.

One of SendX's key strengths is its ability to handle high-volume email campaigns without compromising on performance. With its scalable infrastructure and advanced email delivery technology, SendX ensures that your emails reach your subscribers' inboxes, even when you're sending to hundreds of thousands or millions of recipients.

SendX’s Email Editor

With a WYSIWYG (What You See Is What You Get) interface, you can easily create beautiful, professional-looking emails without any coding knowledge. Choose from a library of pre-designed, responsive templates or design your own from scratch. Experiment with colors, layouts, and images to create emails that perfectly match your brand.


  • Save time with easy-to-use email creation tools
  • Ensure your emails look great on any device with responsive design
  • Customize your emails to match your brand identity
  • Preview your emails instantly on both mobile and desktop screens.

Source: SendX

Key Features


SendX's automation features allow you to streamline your email marketing efforts and save time. Segment your customers based on demographics, subscriber behavior, and over 25 other parameters to ensure your messages are tailored to their interests. Increase revenue with transactional emails and reach your target customers at the perfect time through scheduling.

It helps you:

  • Personalize your emails for higher engagement and conversions
  • Save time by automating repetitive tasks
  • Boost revenue with targeted transactional emails
  • Automatically tag subscribers into segments based on their interactions.

Source: SendX

Email Campaigns

With SendX, you can send unlimited emails to your audience every day. If someone hasn't opened your emails, use the Resend feature to ensure nobody misses your updates. Embed videos in your emails to capture more attention and drive engagement.


  • Reach your entire audience without limits
  • Increase open rates with the Resend feature
  • Engage subscribers with embedded videos
  • Track campaign performance with detailed analytics.

Source: SendX


Create sign-up forms on SendX and embed them on your website to easily capture new subscribers. Design beautiful pop-up forms using the editor and trigger them at the right time to boost sales. Integrate with Medium to collect subscribers from your content and grow your email list effortlessly.


  • Capture new subscribers directly from your website
  • Boost conversions with well-timed pop-up forms
  • Grow your list by collecting subscribers from your Medium content
  • Manage all your subscribers in one place.

Source: SendX


SendX has the most simple pricing system. Other than the 14-day free trial , the costs vary according to the number of subscribers.

Business Plan- For up to 1k subscribers, you can start with $7.49 per month only. You can send unlimited emails and use all the basic features, irrespective of your subscriber base.

SendX pricingSource: SendX


SendX is an excellent choice for businesses and individuals who value high deliverability, advanced features, and the ability to scale their email marketing efforts. Its versatility and industry-agnostic approach make it suitable for a wide range of users, particularly those in the ecommerce, gaming, crypto, and digital marketing spaces.

2. Mailchimp

Mailchimp is a renowned email marketing platform and Customer Relationship Management (CRM) system that offers an extensive array of features, templates, and a user-friendly interface. With Mailchimp, businesses of all sizes can create, manage, and optimize their email campaigns to engage their audience effectively.

Mailchimp’s Email Editor

Mailchimp's drag-and-drop email editor provides a seamless and intuitive experience for creating stunning email campaigns. Simply click on your desired text, image, icon, or button and move it to your preferred location within the email layout. Customize your email further by selecting a theme, editing background colors, adding logos, images, links, and buttons. The editor also allows you to preview your email before sending it out and save your customized design for future use.

Mailchimp email editorSource: Mailchimp

Key Features

  • Templates: Mailchimp offers a wide selection of beautifully designed templates that you can customize to match your brand's identity. If you prefer, you can also code your template from scratch and save it for later use.
  • Automation: Save time and effort with Mailchimp's powerful automation tools. Set up automated emails triggered by subscriber actions, such as joining your mailing list, to improve audience engagement and nurture leads.
  • Reporting: Gain valuable insights into your email campaign performance with detailed reports. Track open rates, click-through rates, and other key metrics to understand how your audience interacts with your emails and optimize your strategy accordingly.

Mailchimp reporting

  • A/B Testing: Optimize your email campaigns by experimenting with different elements, such as subject lines, images, and content. Mailchimp's A/B testing feature allows you to send different versions of your email to a sample of your subscribers and determine which version performs best.
  • Integration: Extend Mailchimp's functionality by integrating with a variety of apps and web services, such as Calendly, Stripe, and Canva. You can also sync your data from Google Analytics to gain a comprehensive view of your marketing efforts.

Mailchimp integrations

Source: Mailchimp


Mailchimp has four main pricing plans - Premium, Standard, Essentials, and Free.

Mailchimp pricing

  • The Premium plan starts at $309.80 per month and scales with the number of contacts. It offers "Scale fast with dedicated onboarding, unlimited contacts, and priority support." This plan requires purchasing directly rather than signing up from the pricing page.
  • The Standard plan is free for the first month, then starts at $18.41 per month. It provides "Sell even more with personalization, optimization tools, and enhanced automations."
  • The Essentials plan is also free for one month, then begins at $11.05 per month. With this plan, you "Send the right content at the right time with testing and scheduling features."
  • Finally, the Free plan allows you to "Easily create email campaigns and learn more about your customers" at no monthly cost. However, sending will be paused if contact or email send limits are exceeded.

The pricing varies based on contact list size, with the example showing pricing for 500 contacts. Overage charges apply if contact or email send limits are exceeded on paid plans. Free trial terms and overage costs are noted beneath each paid tier.

Overall, Mailchimp offers flexible month-to-month pricing that scales based on the size of your email contact list and the features needed. The free plan provides a way to get started, while paid tiers unlock additional capabilities for growing businesses.


Mailchimp is used by small-medium, as well as large businesses, mostly preferred by eCommerce and retail industries, followed by web apps and marketing agencies.

3. ConvertKit

ConvertKit is an email marketing platform designed specifically for creators, bloggers, and online entrepreneurs. With its user-friendly interface and powerful features, ConvertKit helps users build and nurture their email list, create and deliver engaging content, and automate their email marketing efforts to drive conversions and revenue.

ConvertKit’s Email Editor

ConvertKit's email editor is simple, intuitive, and streamlined, focusing on delivering clean, professional-looking emails. The platform uses a text-based editor rather than a drag-and-drop builder, which allows for faster email creation and ensures consistent rendering across different email clients. The editor supports basic formatting options, such as bold, italic, and lists, as well as the ability to add images, links, and call-to-action buttons. You can also create and save templates for future use, making it easy to maintain a consistent brand image across your email campaigns.

ConvertKit email editor

Source: ConvertKit

Key Features

  • Automation: ConvertKit's automation features allow you to create sophisticated email sequences that nurture your leads and drive conversions. You can set up automated email series based on subscriber actions, such as joining a specific form or purchasing a product. The platform's visual automation builder makes it easy to create and manage complex workflows, ensuring that your subscribers receive the right message at the right time.

ConvertKit newsletterSource: ConvertKit

  • Forms: ConvertKit offers a variety of customizable opt-in form templates to help you grow your email list. You can create inline, modal, and slide-in forms, as well as landing pages, to capture subscriber information. The platform's form builder allows you to customize the design, fields, and thank-you message to match your brand. You can also create incentive email automations to deliver lead magnets or other resources automatically when a subscriber joins your list.
  • List Management: ConvertKit's list management features help you organize and segment your subscribers based on their interests, behavior, and preferences. You can create tags and segments to group subscribers based on specific criteria, such as the opt-in form they used, the products they purchased, or the links they clicked. This allows you to send targeted, personalized content to each segment, improving engagement and conversion rates.
  • Integrations: ConvertKit integrates with a wide range of third-party tools and services, making it easy to connect your email marketing efforts with the rest of your online presence. You can integrate with e-commerce platforms, such as Shopify and WooCommerce, to automate abandoned cart emails and post-purchase follow-ups. ConvertKit also integrates with popular content management systems, such as WordPress, as well as webinar platforms, social media tools, and more.


ConvertKit has three plans - Free, Creator, Creator Pro and charges you on the basis of the number of subscribers you have. ConvertKit offers both monthly and yearly billing options, with a discount for choosing annual billing (effectively giving you two months free).

ConvertKit pricing

Source: ConvertKit

  • Free Plan: Designed for new creators who are just starting to build their email list, this plan is free for up to 1,000 subscribers.
  • Creator Plan: Aimed at growing creators who want to automate their work, this plan costs $25 per month (or $290 annually) for up to 1,000 subscribers.
  • Creator Pro Plan: Intended for established creators who are scaling their business, this plan is priced at $50 per month (or $590 annually) for up to 1,000 subscribers.

Both the Creator and Creator Pro plans offer a free trial to test out the features before committing to a paid subscription.


ConvertKit is particularly well-suited for creators, bloggers, and online entrepreneurs across various industries.

4. ActiveCampaign

ActiveCampaign is an all-in-one email marketing, marketing automation, and CRM platform designed to help businesses of all sizes grow and engage their audience. With its powerful features and user-friendly interface, ActiveCampaign enables users to create and send targeted email campaigns, automate their marketing and sales processes, and manage their customer relationships effectively.

ActiveCampaign’s Email Editor

ActiveCampaign's email editor is intuitive and flexible, allowing users to create professional-looking emails with ease. The drag-and-drop editor enables you to design responsive emails by adding and arranging elements such as text, images, buttons, and dividers. The platform also offers a wide selection of pre-designed templates that you can customize to match your brand. For more advanced users, ActiveCampaign supports HTML editing, allowing you to create highly customized email designs.

ActiveCampaign's email editorSource: ActiveCampaign

Key Features

  • Automation: ActiveCampaign's automation features are among the most powerful and comprehensive in the industry. The platform's visual automation builder allows you to create complex, multi-step automation workflows based on subscriber actions, behaviors, and preferences. You can trigger automations based on email opens, clicks, form submissions, website visits, and more. ActiveCampaign also offers pre-built automation templates for common use cases, such as welcome series, abandoned cart reminders, and post-purchase follow-ups.

ActiveCampaign workflow

  • Integrations: ActiveCampaign integrates with over 850 third-party apps and services, making it easy to connect your email marketing efforts with the rest of your business tools. The platform offers native integrations with popular CRMs, e-commerce platforms, content management systems, and more. ActiveCampaign also supports API and webhook integrations, allowing you to create custom connections with tools that don't have a native integration.
  • Spam Testing: To ensure your emails reach your subscribers' inboxes, ActiveCampaign offers built-in spam testing functionality. Before sending your campaign, you can test your email's spam score and get actionable recommendations to improve deliverability. The platform checks your email against common spam triggers, such as excessive use of capital letters, spammy words, and broken links, helping you optimize your content for better inbox placement.
  • Contact Management and Segmentation: ActiveCampaign's contact management features allow you to store and organize detailed information about your subscribers, including their demographics, interests, and behaviors. You can create custom fields to store unique data points and use tags and lists to segment your audience based on specific criteria. ActiveCampaign's advanced segmentation capabilities enable you to create targeted campaigns that resonate with your subscribers and drive better engagement and conversions.


There are 4 plans - Lite, Plus, Professional, Enterprise. ActiveCampaign's pricing is based on a combination of the number of contacts and the features included in each plan. Higher-tier plans offer more advanced features, such as CRM & Sales Engagement (Plus and above), Marketing Automation + Sales CRM (Bundles), and API + SMTP for your site or app (Transactional Email).

ActiveCampaign pricing plans

Source: ActiveCampaign

  • Lite Plan: Designed for solopreneurs who need their marketing to run effortlessly, the Lite plan starts at $29 per month (billed annually) or $39 per month (billed monthly) for up to 1,000 contacts. This plan includes 1 user and allows up to 10x the contact email send limit.
  • Plus Plan: Aimed at small teams focused on crafting excellent customer experiences across the customer lifecycle, the Plus plan starts at $49 per month (billed annually) or $70 per month (billed monthly) for up to 1,000 contacts. This plan includes 3 users and allows up to 10x the contact email send limit.
  • Professional Plan: Designed for teams that want to experiment and optimize their marketing efforts, the Professional plan starts at $149 per month (billed annually) or $187 per month (billed monthly) for up to 2,500 contacts. This plan includes 5 users and allows up to 12x the contact email send limit.
  • Enterprise Plan: Intended for growing teams in larger orgs looking to personalize their marketing at scale, the Enterprise plan starts at $259 per month (billed annually) or $323 per month (billed monthly) for up to 2,500 contacts. This plan includes 10 users and allows up to 15x the contact email send limit.


ActiveCampaign is well-suited for e-commerce businesses looking to automate their customer journey, recover abandoned carts, and drive repeat sales. The platform's advanced automation and segmentation features make it a great fit for SaaS companies looking to nurture leads, onboard new customers, and reduce churn.

5. AWeber

AWeber is an email marketing and automation platform that has been helping businesses grow their email lists and engage their subscribers since 1998. Known for its simplicity of use, AWeber offers a range of features that make it an excellent choice for small businesses, entrepreneurs, and content creators looking to build and nurture their audience.

AWeber’s Email Editor

AWeber's drag-and-drop email editor, called the "Drag & Drop Email Builder," is intuitive and user-friendly. It allows you to create professional-looking emails without any coding knowledge. The editor offers a wide selection of pre-designed templates that you can customize to match your brand, as well as the ability to create emails from scratch. You can easily add and arrange elements such as text, images, buttons, and social media icons. AWeber also provides a built-in image library and the ability to store your own images for quick access.

AWeber's email editor

Key Features

  • Automation: AWeber's automation features, known as "Campaigns," allow you to create targeted email sequences based on subscriber actions and behaviors. You can set up welcome series, lead nurturing campaigns, and post-purchase follow-ups to engage your audience at the right time. AWeber's automation editor is visual and easy to use, enabling you to create complex workflows with just a few clicks.
  • Integrations: AWeber integrates with over 850 third-party apps and services, making it easy to connect your email marketing efforts with the rest of your online presence. The platform offers native integrations with popular tools such as WordPress, Shopify, PayPal, and Facebook. AWeber also supports API and HTML form integrations, allowing you to add sign-up forms to your website and capture leads from various sources.
  • Sign-up Forms and Landing Pages: AWeber offers a variety of sign-up form templates and the ability to create custom forms to capture leads from your website or social media profiles. You can also create landing pages within AWeber to promote specific offers or lead magnets. The platform's form and landing page builders are user-friendly and allow you to design professional-looking assets without any coding skills.
  • Reporting and Analytics: AWeber provides detailed reporting and analytics to help you track the performance of your email campaigns. You can view key metrics such as open rates, click-through rates, and subscriber growth. The platform also offers split testing functionality, allowing you to test different subject lines, content, and send times to optimize your campaigns for better engagement.


AWeber's pricing structure is designed to cater to businesses of various sizes and needs, offering a range of plans with different features and subscriber limits. The pricing is based on the number of subscribers, with plans starting as low as $12.50 per month for up to 500 subscribers on the Lite plan, and going up to $899 per month for up to 100,000 subscribers on the Unlimited plan.

AWeber's pricing plans

Source: AWeber

One notable aspect of AWeber's pricing is the option to choose between monthly and annual billing. By opting for annual billing, users can save up to 33% compared to the monthly billing option. This can be a significant cost-saving measure for businesses that are committed to using AWeber for the long term.

AWeber also offers a free plan, which is not common among email marketing platforms. The free plan allows users to have up to 500 subscribers and provides access to key features such as landing pages, web push notifications, and ecommerce functionality. This can be an excellent option for small businesses or startups that are just beginning to build their email list and want to test the platform before committing to a paid plan.

Industries AWeber is Good For

AWeber is well-suited for bloggers, podcasters, and content creators who want to build and engage their audience through email marketing. Small businesses and entrepreneurs in various niches can leverage AWeber's automation and segmentation features to nurture leads and drive sales. Nonprofits and associations can use AWeber to keep their members informed, engage supporters, and facilitate communication within their organization.

6. Constant Contact

Constant Contact is a tool used by businesses to manage their email marketing. Its email editor is user-friendly, making it simple for users to create and customize their emails without needing advanced technical skills.

Constant Contact’s Email Editor

The intuitive drag-and-drop editor is extremely easy to use. The editor’s smooth drag and drop experience makes creating an email faster and easier. And the Smart Columns feature allows you the flexibility to fine tune column sizes. With the undo and redo options, you can switch back and forth while editing.

Constant Contact email editorSource: Constant Contact

Key Features

Event Management: With this feature, you can promote all kinds of events, like webinars, fundraisers, surveys and so on. You can also manage event registrations, tickets, invitations, etc, from the same platform, a feature which only a few marketing platforms provide.

Deliverability: As per EmailToolTester, Constant Contact has a deliverability rate of 91.7% which is pretty impressive in comparison with other platforms.


There are 3 pricing plans — 

Constant Contact pricing plans

  • Lite Plan: Priced at $12 per month, it's the starting level and offers basic email and social tools to begin marketing efforts. There's a note that prices vary based on the number of contacts.
  • Standard Plan: This is marked as "Recommended" and starts at $35 per month. It provides more advanced marketing tools to help businesses acquire more customers and improve customer engagement.
  • Premium Plan: At the top tier, with a starting price of $80 per month, it includes the most powerful tools for automation, segmentation, and more, aimed at maximizing growth and expanding reach.

For each plan, the price adjusts depending on the number of contacts in the user's marketing list. Additionally, options for prepaying and discounts for nonprofit organizations are mentioned, suggesting flexibility and incentives for certain types of customers.


Constant Contact is particularly beneficial for small to medium-sized businesses across various industries. It's especially useful for retail, nonprofit organizations, and service-based industries because of its ease of use, affordable pricing, and ability to create targeted marketing campaigns that resonate with their audience.

7. Campaign Monitor

Campaign Monitor is a sophisticated email marketing platform that helps businesses grow their audience, engage their subscribers, and drive revenue through targeted email campaigns. With its intuitive interface, advanced features, and robust performance, Campaign Monitor is trusted by over 250,000 organizations worldwide.

Campaign Monitor’s Email Editor

Campaign Monitor's email editor is user-friendly and flexible, catering to both beginners and advanced users. The drag-and-drop editor allows you to create professional-looking emails easily by adding and arranging content blocks such as text, images, buttons, and dividers. The platform offers a wide range of responsive templates that adapt to different screen sizes, ensuring your emails look great on any device. For those who prefer more control, Campaign Monitor also supports HTML editing, allowing you to create custom designs or import your own templates.

Campaign Monitor's email editorSource: Campaign Monitor

Key Features

  • Segmentation and Personalization: Campaign Monitor allows you to segment your audience based on various criteria, such as demographics, behavior, and subscription date. This enables you to create targeted campaigns that resonate with specific groups of subscribers. The platform also offers dynamic content functionality, which allows you to personalize email content based on subscriber data, ensuring each recipient receives relevant and engaging content.

Campaign Monitor email example

Source: Campaign Monitor

  • Automation and Journeys: With Campaign Monitor's automation features, you can create triggered email series based on subscriber actions and behaviors. This includes welcome sequences, abandoned cart reminders, and post-purchase follow-ups. The platform's visual journey designer allows you to create complex, multi-step automation workflows easily, helping you nurture leads and drive conversions.
  • Transactional Email: Campaign Monitor offers a powerful transactional email service that allows you to send automated, real-time emails such as order confirmations, shipping notifications, and password resets. These emails are critical for building trust and providing a seamless user experience. Campaign Monitor ensures high deliverability and reliability for your transactional emails, keeping your customers informed and engaged.


There are 3 plans: Lite, Essential, & Premier. There is no free plan but you can take a free trial which literally never expires. However, you can only send an email campaign to five people.

  • Lite- Starts at $39 per month for 1000 contacts and includes the core email marketing features.
  • Essential- Starts at $59 per month for 1000 contacts. Price increases as and when your contacts increase.
  • Premier- Starts at $149 per month for 1000 contacts. You can use all the features with this plan.

Campaign Monitor pricing plansSource: Campaign Monitor


It is best for agencies, retail, and non-profit businesses.

8. Drip

Drip is a comprehensive email marketing tool that offers a wide range of features to help businesses create, automate, and optimize their email campaigns. With its user-friendly interface and advanced capabilities, Drip empowers marketers to engage their audience and drive conversions effectively.

Drip’s Email Editor

Drip’s email builder offers multiple options like Visual Builder, HTML Builder, Text Builder and you can even personalize your builder as per your requirements. With the visual builder, you can insert heavy elements in your emails to make it visually appealing. With the HTML builder, you can control every aspect of layout and formatting. And if you solely want to focus on the write-up, text builder is best for you.

Drip email editorSource: Drip

Key Features

  • Drip provides two distinct options for creating email campaigns: Campaigns and Broadcasts. Campaigns are designed as a series of emails that are triggered based on specific rules and automation workflows. This allows you to create targeted, multi-step email sequences that nurture your leads and guide them through the customer journey.
  • On the other hand, Broadcasts are one-time emails that are sent to your entire list or a specific segment. These are perfect for sending announcements, newsletters, or time-sensitive promotions. Drip's Broadcasts feature gives you the flexibility to keep your audience informed and engaged.


Drip boasts an intuitive and powerful visual automation workflow builder that enables you to create complex, multi-step automation sequences with ease. The builder allows you to set multiple triggers for each workflow, giving you granular control over when and how your emails are sent.

What sets Drip apart is its ability to integrate with a wide range of third-party apps, such as Zapier. This means you can create automation rules that span across multiple tools and platforms, allowing you to create truly comprehensive and seamless marketing experiences for your customers.

With Drip's automation features, you can create rules that support multiple triggers and actions across different apps, enabling you to create sophisticated, omni-channel marketing campaigns that engage your audience at every touchpoint.

Drip's automation


Drip offers a comprehensive suite of reporting options that give you deep insights into your email campaign performance. In addition to standard metrics such as open rates, click-through rates, and conversion rates, Drip provides event-specific reports that allow you to track user behavior and engagement at a granular level.

One of the most powerful reporting features of Drip is its eCcommerce dashboard. By integrating Drip with your online store, you can access detailed insights into your customers' shopping behavior, including product views, cart abandonment, and purchase history. This allows you to create targeted email campaigns that drive sales and increase customer lifetime value.


Drip offers a straightforward pricing structure based on the number of contacts in your email list. According to the image, for a list size of 1,000 people, the price is $39 per month. This pricing includes up to 2,500 contacts, unlimited email sends, onsite campaigns, and email support.

Drip's pricing

One notable aspect of Drip's pricing is that it does not limit the number of emails you can send per month, which is a common restriction among many email marketing platforms. This means that you can send as many emails as you need to engage your audience without worrying about hitting a send limit or incurring additional costs.

Drip also offers a 14-day free trial, allowing you to test the platform's features and functionality without providing a credit card. This is a great opportunity for businesses to explore Drip's capabilities and determine if it meets their email marketing needs before committing to a paid plan.


Drip's Ecommerce integration and behavioral targeting features make it an ideal choice for online stores looking to increase sales, recover abandoned carts, and build customer loyalty.

9. MailerLite

MailerLite is an email marketing platform for personal projects.

MailerLite’s Email Editor

The drag-and-drop editor is simple to use with a clean design. Users can create, edit, modify content without any hassle. They also provide a collection of decent templates to choose from.

MailerLite's email editorSource: MailerLite 

Key Features

  • Subscriber Management- You can set up your subscriber list pretty easily with MailerLite. Duplicate records will be removed automatically. You can use the filter tool to find the subscribers. You can add as many custom fields as you want, to create an extensive database. You can also create groups and segments based on various conditions, which can be customized too.

Drip's automationSource: MailerLite 

  • Automation: You can send personalized messages to subscribers on occasions. You can boost sales by reminding customers of the items in their cart and show them updates and offers based on their interests. The segments and groups can be individually targeted to send relevant content. You can also create your own workflow to make the process more productive.


There are 4 plans based on the kind of features you'll need.

Drip pricing plans

  • The Free plan allows up to 1,000 subscribers at no cost, with 12,000 monthly emails. This could be a good starting point if your blog has a smaller audience.
  • The Growing Business plan at $9/month offers unlimited monthly emails for up to 500 subscribers, which may be suitable as your blog grows. It includes additional features like Facebook integration and unlimited templates.
  • The Advanced plan at $18/month allows up to 500 subscribers with unlimited emails, users, and more advanced features like multiple triggers in automations and smart sending. This could be helpful for optimizing your email campaigns as your blog becomes more established.
If your blog grows beyond the 500-1,000 subscriber range, the pricing is not shown here, but MailerLite mentions "Let's talk" under the Enterprise tier for businesses with over 100K subscribers. This suggests they offer custom pricing for larger-scale needs.

Overall, MailerLite provides a range of pricing options that could support your blog's email marketing needs as it grows, starting with a free plan and scaling up to more advanced features at higher tiers. The key is to choose the plan that best aligns with your current subscriber count and email campaign requirements.


MailerLite is best for freelancers, bloggers, and small businesses.

10. Brevo

Brevo is an email marketing platform to send and automate email marketing campaigns.

Brevo’s Email Editor

The drag-and-drop editor is fairly fast and makes it very easy to create and edit email campaigns.

The editor interface consists of a left navigation panel with predefined content blocks and design settings, and a top navigation bar with options to manage the campaign, switch between desktop and mobile views, send test emails, and access additional actions. Users can drag and drop layouts and content blocks onto the canvas to design their emails. The editor also provides features like undo/redo changes, version history, and the ability to save campaigns as templates or PDFs.

Brevo's email editor

Source: Brevo

Key Features

  • Subscriber Management and Segmentation: Brevo allows the creation of groups and segments based on custom conditions, which enables targeted and personalized email campaigns. Managing anarefiltering subscribers is straightforward and supports extensive databases with custom fields.
  • Transactional Email and SMS Marketing: Brevo offers tools for sending transactional emails, like order confirmations, as well as SMS marketing capabilities. This is a powerful feature for businesses that want to communicate with customers in real time and on multiple channels.
  • Email Marketing Automation: Brevo's platform allows for automation workflows that can send personalized messages based on customer behavior, such as site interactions or past purchases. This can increase engagement and help tailor marketing efforts to individual customer needs.


There are 4 plans catering to different needs and business sizes.

Brevo's pricing plans

The plans are:

  • Free - starting at $0/month with unlimited contacts.
  • Starter - starting at $28/month with unlimited contacts, ideal for growing businesses.
  • Business - starting at $74/month with unlimited contacts, built for marketing managers and ecommerce pros.
  • Enterprise - custom pricing with unlimited contacts, for large organizations with advanced needs.
  • The Free plan provides basic features like 300 emails/day, customizable templates, a drag & drop editor, and more.

The Starter plan adds features like removing the Brevo logo, no daily sending limit, basic reporting & analytics, and email support.

The Business plan further includes advanced capabilities like marketing automation, A/B testing, multi-user access, send time optimization, and phone support.

The Enterprise tier offers additional features and services tailored for larger organizations, including sub-account management, enterprise-grade security, advanced integrations, exclusive features, tailored onboarding, and personalized support.


Brevo is best for small and medium-sized businesses with a limited budget.

In a NutShell

If you're a B2C or B2B company, or an individual creator sending a high volume of emails and in need of reliable deliverability, SendX should be your go-to email marketing solution. Not only does it excel with features like A/B Testing, seamless integrations, and engaging popup banners, but it also ensures your emails land where they should - in your subscribers' inboxes.

Take advantage of SendX's 14-day free trial to explore the full capabilities without any financial commitment—no credit card required for signup. Experience full access from the start, including their responsive customer support. Once you're ready, you can transition to a cost-effective paid plan. For high-volume email campaigns with robust deliverability, SendX is definitely worth checking out.

Make Your Email Marketing Profitable


Priya Nain

Product & Email marketer at Mindvalley. Making stuff less boring to read. Infrequent Trekker. Nice girl, rarely mean.