Skip to content
Start Free Trial Now
Amazon SES alternative
Priya NainJan 12, 2023 5:41:45 AM5 min read

The Ultimate Alternative to Amazon SES - SendPost

Big or small, no business can stand in the market without a reliable email deliverability tool.

And any off-the-shelf product won’t do. Definitely, not a jack of all trades with a popular brand name to justify its cost.

But which underdogs can be trusted with your customer communication?

Here is the value-for-money alternative to Amazon SES that delivers proven business results.

What is Amazon SES?

Amazon SES (Simple Email Services) is a cloud email service provider that serves businesses across the world for bulk email communication.


Apart from delivering high volume emails, it also supports its customers with

  • Dedicated, shared, and privately owned IP addresses
  • Secure email authentication for data privacy
  • Reports on sender statistics for delivery analysis
  • Fast delivery of marketing and transactional emails
  • Automation of transactional communication
  • Compliance with standard guidelines like HIPAA, FedRAMP, GDPR, and ISO-certified options
  • Delivery of hundreds of billions of emails

What Makes Amazon SES So Popular?

Amazon Simple Email Service (Amazon SES) is a popular platform for email marketing and deliverability because it offers several key features and benefits that differ from those provided by SendGrid.

Some of the reasons why Amazon SES is popular include:

1. Integration with Amazon Web Services (AWS)

Amazon SES is closely integrated with AWS, allowing businesses to quickly and seamlessly use the platform alongside other AWS products and services. It can be especially useful for companies that are already using AWS for different aspects of their operations.

2. Automatic bounce and complaint handling

Amazon SES include automatic bounce and complaint handling, which can help businesses to maintain their sending reputation and improve their deliverability. It can save businesses time and effort and help ensure that their emails are delivered to their subscribers' inboxes.

3. Easy-to-use interface

Amazon SES has a user-friendly interface that is easy to navigate and use, even for users with little or no experience with email marketing and deliverability. This makes it accessible to a wide range of users and can help businesses to quickly and easily get started with the platform.

Overall, these are some of the reasons why Amazon SES is popular for email marketing and deliverability. Its integration with AWS, automatic bounce and complaint handling, and easy-to-use interface make it an attractive option for businesses of all sizes.

The Flip Side of Amazon SES

1. Cuts No Slack With Rules

Amazon is known for its bulk email delivery worldwide, with approximately hundreds of billions of emails every year. But such an amazing feat is only possible with specific rules and guidelines in place.

Unfortunately, Amazon is way too strict with its users when it comes to complying with the rules. To the extent that if any user is found to be in violation, Amazon bans the user from its platform.

It’s a nightmare for businesses whose whole email marketing is dependent on Amazon’s SES platform.

2. A Frustrating Report Section

The number one concern of all Amazon SES users is the weak reports section that obstructs visibility into performance.

Users have to write their own code to track even the basic information like unsubscribe, bounce, and spam rate.

In a data-driven market, this one can really bring down your efficiency.

3. Tricky Set-up For Non-tech Savvy Users

Amazon SES lacks proper onboarding, which makes it a hassle for users to get started.

It’s trouble for people, especially those from a non-tech background, to figure their way around the initial setup. A lack of detailed helpdesk or documentation only adds to the problem.

Its implementation is more suitable for developers, so you can’t expect a simple click-and-start configuration.

SendGrid vs. SendPost- Pricing & Features

SendPost is an email marketing and deliverability platform similar to SendGrid, but some key differences may make it a better fit for all market players. Let’s see how.

Small businesses: SendPost offers several features and services specifically designed for small businesses, such as its free plan, which includes up to 2,000 subscribers and 10,000 emails per month. It makes it a more affordable and accessible option for small businesses and startups.

Customization: SendPost offers a higher level of customization for its users, including the ability to customize the HTML and CSS of their emails fully. It can be beneficial for businesses that want to create tailored emails that match the voice of their brand.

Integration: SendPost offers a broader range of integrations with other platforms and tools, including popular e-commerce platforms like Shopify and WooCommerce. It can make it easier for businesses to fully integrate email marketing with other aspects of their marketing and sales efforts.

Amazon SES

Email APIs



SMTP Relay



Validation API



Dedicated & Shared IP



Blacklist & Reputation Tracking



Email Rate Limiting & Throttling



Smart Email Routing



IP & Email Provider Stats



Alerts & Notifications



Email Deliverability CRM



90 Day Log Retention



24x7 Email Support



24x7 Chat Support




Amazon SES works on a pay-per-use model.


Pricing based on



Basic Plan

$7 per month with 10k free emails. No additional charges for attachment sizes.

Bigger plans go up to $997 for a 3M email volume per month.

$0 for up to 62k emails. Additional charges for the size of attachments and IP.

After that, $0.10 per 1000 emails

Free trial

Yes, for 15 days


Why Should You Choose SendPost?

Though Amazon may seem like a cheaper option at first glance, it will cost you much more in the long run.

How? Because you will be missing out on the valuable subscriber data and delivery reports that decide your future course of action. In an already tough market, competing without accurate data is like going into battle blindfolded.

SendPost encourages users to get started without asking for technical knowledge as a prerequisite. You can simply sign up for the free version to test the features and then upgrade to a paid plan.

Also, SendPost assists its users throughout their email marketing journey. You can reach out to the support team and get prompt help 24/7. With a couple of extra bucks, you can transform your whole email communication with accurate deliverability CRM, real-time alerts, and advanced routing for reliable delivery.

Top 6 Alternatives to Mailgun You Should Consider


Priya Nain

A writer, content marketer, and editor with 4+ years of experience helping SaaS companies get users, and engage them. Nice girl, rarely mean.