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Trevor HatfieldApr 13, 2023 12:59:00 AM6 min read

Best Black Friday Email Marketing Ideas for Your Business

Black Friday is the busiest shopping day of the year and a great opportunity for businesses to drive sales and generate revenue. Email marketing is an effective tool for connecting with customers and promoting special promotions and price reductions. However effective, to be able to plan and executive email marketing campaigns, you need to be trained by the best institutes for digital marketing to understand the fundamentals.

 In this article, we will discuss some of the best Black Friday email template ideas that businesses can use to create engaging and effective email campaigns.

Why Black Friday Email Marketing Matters?

Black Friday is the time when customers are actively looking for deals and discounts, and email marketing provides businesses with an opportunity to reach out to them with personalized and targeted messages.

Emails can be used to advertise new products, notify customers about sales, and raise brand awareness. Effective Black Friday email campaigns can help businesses to drive sales, generate revenue, and build customer loyalty.

Using email marketing to connect with customers and increase revenue is quite affordable. According to a study by McKinsey & Company, email is 40 times more effective at acquiring new customers than social media.

Additionally, email has a higher conversion rate than other marketing channels, making it a crucial part of any marketing strategy, especially during the holiday season.

13 Trending & Effective Black Friday Email Template Ideas

Here are some of the best Black Friday email template ideas that businesses can use to create effective email campaigns:

1. Countdown Timers

A countdown timer can be used to create a feeling of urgency and encourage customers to make a purchase before the time expires. It can also be used to build excitement and anticipation for the upcoming sale.

2. Exclusive Deals

Offering exclusive deals to email subscribers can help businesses to build loyalty and encourage customers to make a purchase. Exclusive deals can include discounts, free shipping, or other incentives.

3. Gift Guides

Gift guides can help clients to locate the ideal present for a loved one and increase sales for businesses. Businesses can create gift guides based on different categories, such as price range, age, or interest.

4. Product Bundles

Product bundles can be a great way to increase sales and encourage customers to purchase multiple products. Businesses can create product bundles based on different themes or categories, such as holiday gift sets or best-sellers.

5. Free Shipping Offers

Offering free shipping can be a powerful incentive for customers to make a purchase, especially during the holiday season. Businesses can offer free shipping for a limited time or for a minimum purchase amount.

6. Last Chance Reminder

Sending a last chance reminder email can help businesses to increase sales and create a sense of urgency among customers. This email can be sent a few hours before the sale ends and remind customers of the deals and discounts that are about to expire.

7. Loyalty Program Offers

Offering exclusive deals and discounts to loyalty program members through QR codes can aid companies in creating customer loyalty and promoting repeat business. Businesses can create special deals for loyalty program members, such as early access to the sale or additional discounts.

8. Social Media Promotion

Promoting the Black Friday sale on social media can assist businesses in expanding their reach and raising brand awareness. Businesses can create social media posts that promote the sale and encourage customers to sign up for email updates.

9. Early Access Deals

Offering early access deals to email subscribers can help businesses to build excitement and anticipation for the upcoming sale. Early access deals can include exclusive discounts, free shipping, or other incentives.

10. Limited-Time Coupons

Offering limited-time coupons can be a powerful incentive for customers to make a purchase. Businesses can create coupons that are only valid for a certain period of time or for a minimum purchase amount

11. Personalized Recommendations

Customized recommendations can aid firms in growing their market and customer loyalty. Businesses can use customer data to recommend products that are relevant to their interests and past purchases.

12. Thank You Emails

Sending a thank you email after a purchase can enable companies in establishing brand loyalty and increasing customer retention. Businesses can use this opportunity to ask for feedback, offer additional discounts, or promote other products.

13. Abandoned Cart Reminder

An abandoned cart reminder can encourage customers who have left items in their cart to complete their purchase. The email should remind the customer of the items in their cart and include a clear call-to-action to complete the purchase.

Potential Black Friday Email Marketing Subject Lines for Your Campaign

Subject lines are crucial in email marketing because they're the first thing recipients see and determine whether or not they open an email.

An effective subject line captures the reader's attention, sets expectations for the email's content, and entices them to open it.

A poorly crafted subject line can result in low open rates and reduced engagement. Here are a handful subject lines that have been proven to maximize open rates:

  • Don't miss out: Black Friday deals are here!
  • Black Friday sale starts now: Save big today!
  • Get ready for Black Friday: Amazing deals await
  • Your Black Friday savings start now
  • Black Friday madness: Huge discounts inside!
  • Black Friday blowout: Save up to [percentage] off
  • Black Friday steals and deals: Shop now!
  • Our biggest sale of the year: Black Friday is here
  • Black Friday savings galore: Shop now!
  • Black Friday countdown: Get ready to save!

How to Get Started With a Black Friday Email Marketing Campaign?

To get started with a Black Friday email marketing campaign, there are a few key steps to follow.

  • Identify your target audience and create a segmented email list
  • Plan your campaign timeline and promotional offers
  • Create a sense of urgency by highlighting limited-time deals and exclusive offers.
  • Create catchy email subject lines content that clearly communicates the value of your promotions
  • Ensure your emails are optimized for mobile devices and have clear calls-to-action
  • Track and analyze your campaign results to make improvements for future campaigns

By following these steps, you can launch a successful Black Friday email marketing campaign that drives sales and engagement while providing value to your customers.

Best Practices for Black Friday Email Marketing

To make the most out of Black Friday email marketing, businesses should follow these best practices:

  • Start early: Start planning and creating email campaigns well in advance of Black Friday to ensure that everything is in place and ready to go.

  • Personalize the email: Use the customer's name and personalize the email based on their preferences and past purchases.

  • Use eye-catching design: Use eye-catching design, including images and graphics, to make the email stand out and grab the customer's attention.

  • Include a clear call-to-action: Make it clear what the customer needs to do to take advantage of the sale and include a clear call-to-action.

  • Test and optimize: Test different email templates and strategies to see what works best and optimize based on the results.


Black Friday is a crucial day for many businesses, and email marketing can be a powerful tool to drive sales and engage with customers. By using these top Black Friday email template ideas and following best practices, businesses can create effective and engaging email campaigns that stand out from the competition.

Make Your Email Marketing Profitable


Trevor Hatfield

Managing Partner at SendWorks