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Announcement email
Reena AggarwalMay 23, 2024 3:47:51 AM7 min read

5 Tips to Send the Perfect Announcement Email (With Examples)

Awareness is crucial for the success of your marketing campaigns. A revolutionary new product will have little to no impact if your target audience is unaware of its existence. 

This is where announcement emails play a critical role.

A well-crafted announcement email can capture your audience’s attention, drive engagement, and boost loyalty.

People send and receive approximately 361 billion e-mails sent and received daily. However, the question to ask is, how can you ensure your email stands out?

In this post, we’ll explore five tips for sending the perfect announcement email. We’ll also discuss some examples to inspire your next announcement email.

Let’s get started!

1. Clearly Define Your Purpose

Consider your core message before composing or sending an announcement email. Determine what you are trying to achieve. Clearly identify whether you want to launch a new product, a company milestone, or a special offer.

After that, focus on the benefits your audience will get from the launch of your product or service. Tailor your email to pique their interest and drive engagement.

Keep the message clear and concise. This way, your recipients will understand why they should read your email. It also captures and retains their interest.

To clearly define the purpose of your announcement email:

  • Identify Your Target Audience: Segmenting your audience list enables you to customize the message to suit your target audience. It enables you to achieve superior outcomes with your announcement email.
  • Set SMART Goals: Setting SMART goals will help you clearly define your goals. A clear goal can help you craft an announcement email that drives your desired action. This could be increasing website traffic, sales, or having customers register for an event.
  • Use a Compelling Narrative: People establish stronger emotional bonds with stories. Frame your email with a narrative that highlights the problems your product and services solve. Detail how it benefits your audience and the unique value proposition you offer.

2. Craft a Compelling Subject Line

The email subject line is the first thing your audience interacts with. It is self-evident that your subject line determines whether your recipient will open your email out of curiosity. Hence, it needs to be clear, concise, and engaging to capture their interest.

Here are some techniques you can use to create a compelling subject line:

  • Use action verbs to create functional urgent email subject lines. Also, highlight time-sensitive offers or deadlines.
  • Incorporate an element of mystery to pique your customer’s interest.
  • Personalize it to add a human touch. Use your recipient's names and tailor your message to their preferences and interests.
  • Keep it under 50 characters so it fully displays on every device, including mobile devices.
  • Use emojis sparingly to maintain professionalism.

You can also use different A/B testing ideas for your email campaigns. This helps determine the efficacy of your subject lines and discover what resonates better with your audience.

Let's explore some examples of announcement emails with good subject lines:

  • ☁ Be fast; the new Cloudbook Echo just dropped

This subject line is concise, conveys a sense of urgency, and maintains a character limit of less than 50. 

Subject Line 1

Image via Really Good Emails

  • Another RGE class is coming your way

This subject line personalizes the announcement email. It analyzes the customer's buying history to target their specific interests. The subject line stays within the 50-character limit so it’s visible on mobile devices.

Subject Line 2

Image via Really Good Emails.

  • ✅ Introducing Email Delegation in Spark

Subject Line 3

Image via Really Good Emails

This subject line example introduces a new product feature. However, it keeps it short and straightforward. It subtly uses a single emoji to maintain professionalism.

3. Design Engaging and Visually Appealing Content

Compelling visuals attract people. In addition to engaging copy, use visually striking images, graphics, and formatting. Utilizing this technique can help you segment your text and improve readability.

More so, a visually appealing layout and aesthetic email design helps enhance the overall user experience. Your announcement email becomes more enjoyable to read and compels recipients to take action.

Creating email content around your brand helps build strong brand positions in the market that ultimately help you get better results.

Here are some tips for incorporating eye-catching graphics, images, and formatting to enhance engagement:

  • Use high-quality graphics and images relevant to your announcement. Select an image that visually represents the value proposition. For instance, when sending personalized cold emails, highlight the product’s key features and some flash sale discount coupons.
  • Use a clean, easy-to-read layout. Ensure it has clear headings, subheadings, and bullet points for important details. Don’t overcrowd your email with text. Use margins and properly place visuals to create a user-friendly and visually balanced email.
  • Experiment with different colors and fonts, but ensure they align with your brand identity. Ensure they are accessible to people with visual impairments, as this will motivate them to take action.
  • Leverage short videos and GIFs to enhance the appeal of your announcement. However, it is important to exercise caution with the file size limitations. Also, ensure your videos and GIFs autoplay silently on different email clients.

In addition, many email marketing platforms offer pre-designed templates with customizable visuals. Feel free to experiment with these templates and customize them according to your branding and personal preferences.

Let’s explore some examples of well-designed announcement emails.

  • Gander Outdoors

This announcement email example uses bold fonts with different colors to highlight important details. It also adds a colored CTA button so readers don’t miss it.

Well-designed email example 1

Image via HTML Email Gallery

  • Musicbed

This Musicbed example incorporates a variety of brand colors to create an engaging aesthetic for the email. It includes a clear CTA that informs readers of the specific action they should take next.

Well-designed email example 2

Image via Really Good Emails.

  • Yeti

This email example uses high-quality images of its products to announce its new collection. It also uses multiple font sizes to highlight important details in the email. In addition, it includes a separate CTA button with the linkable assets for each of the new products.

Well-designed email example - Yeti

Image via Really Good Emails

4. Implement a Strong Call-to-Action (CTA)

A clear and persuasive call to action guides your audience toward taking the desired action after reading your announcement email. This can be to purchase, sign up for an affiliate program, or subscribe to your newsletter. 

A strong and compelling CTA clearly informs your audience of the next steps to take. A compelling CTA can help improve your conversion rate.

Some other best practices for crafting powerful CTAs in your announcement emails include:

  • Keep it concise and action-oriented. Use strong verbs like “Shop Now,” “Learn More,” or “Register Now” to make your message clear.
  • Place your CTA strategically throughout your email, especially at the end. You can also include a secondary CTA at the beginning of your email.
  • Use bold, contrasting colors and clear wording to make your call-to-action button stand out from the rest of the content.
  • Experiment with different CTAs to determine which variations lead to higher click-through rates.

According to the Attrock guide, click-through rate is an important email marketing metric to track. Therefore, it is crucial to monitor the click-through rate on your CTAs closely. 

Some email marketing platforms provide analytics with this data. You can use this data to refine your approach, optimize your email campaigns, and craft compelling announcement emails.

5. Optimize for Mobile Devices

Mobile clients account for 41.6% open emails. This shows that the majority of emails are now opened on mobile devices. 

So, ensure your announcement emails are responsive and visually effective on different screen sizes. This gives your audience a seamless and user-friendly experience on any mobile device. 

Also, optimizing your email for mobile devices improves readability and reduces formatting and usability issues.

To optimize your announcement email for mobile devices:

  • Use a responsive email template that adjusts for different screen sizes automatically. Most email marketing platforms already offer responsive templates that can help with this.
  • Keep your design simple and clean, with a focus on large buttons.
  • Avoid crowded text blocks or layouts that are hard to read on small screens.
  • Use large and clear font sizes for easy readability
  • Utilize the email preheader best practices before crafting an announcement email for your business.

Send your emails only after testing them on multiple devices. This will ensure that they open properly on different mobile devices and email clients.

Additionally, test your CTA buttons on different devices. Check if they are clickable and redirect to the right web page.

To Sum Up

Proper planning and attention to detail are essential for sending the perfect announcement email. Define your purpose, use a compelling subject line, and design engaging and visually appealing content.

In addition, you need to use strong CTAs and optimize your mobile devices. This will help you guide your audience to take action, which can boost conversions.

Furthermore, you can perform A/B testing to determine what content resonates best with your readers. This will allow you to optimize future announcement emails for better results.Make Your Email Marketing Profitable


Reena Aggarwal

Reena is Director of Operations and Sales at Attrock, a result-driven digital marketing company. With 10+ years of sales and operations experience in the field of e-commerce and digital marketing, she is quite an industry expert. She is a people person and considers the human resources as the most valuable asset of a company. In her free time, you would find her spending quality time with her brilliant, almost teenage daughter and watching her grow in this digital, fast-paced era.