Businesses have switched to work from home mode and are expected to maintain the same level of productivity and efficiency. Managing work remotely has its hurdles, but remote work is not without its perks.
No daily commute, business meetings or dressing up saves time for the employees unless you have a meeting or conference. Consequently, the B2B marketing remote work and business activities are effortlessly taking place in the new work from home environment.
To meet the official expectation (context managing and organizing work) remotely, there is a wide array of tools entirely at your disposal. In this blog, we will discuss marketing tools that will boost your company’s productivity, collaboration and communication.
In multiple companies, it is observed that for streamlining processes and overcoming barriers of communication, collaboration, and accountability there are various tools used. These tools are further divided into six categories: Communication, Productivity, Project Management, Customer Success tools, Team Management, and Email Marketing tools. Read on to discover the best tools for working remotely from a B2B marketing standpoint.
Table of Contents
1) B2B Communication Tools
Skype has majorly garnered the accolades for its various features and is the most preferred communication tool. Communication is considered more efficient if skipped jumbling among multiple options and features. Looking for a simple yet efficient tool for interaction, then Skype would be the best suited tool.
During the pandemic, Zoom replaced many tools and became the most used communication of 2020. Globally, people are using Zoom for education purposes, hosting virtual events, conducting meetings, communicating with clients, and even taking fitness classes. Many people use Zoom noise cancellation for better audio quality and less distraction. Zoom’s feature of unlimited meetings for 40 mins with up to 100 participants makes it handy for businesses. The added bonus in the tool is the fun background.
Looking for an option for instant meeting? Try Join.me. The tool allows you to invite attendees to join audio/video meetings after entering the meeting code. This is highly recommended for a one-time meeting, interviews, or a casual online meetup.
This tool is the best of the lot amongst the remote communication software, and collaboration tools for the workplace. Slack saw a boom in its users during the Covid-19 pandemic. According to a Business Insider report, at least 70% of Slack’s top 50 customers have access to Microsoft Teams, yet they pay extra for Slack.
A simplified interface for users is easy to learn, use and adapt to remote working conditions. Slack has group discussions, private messages, file sharing, and app integration with Google Drive, Dropbox, Heroku, Github and more. Users can use Slack for free as well as pay up to $12.50 per user for its extended services.
Check out Google Meet, a video conferencing software developed by Google. Simply, click on Join to start a meeting and share the link with others. It comes with HD quality audio and video. It allows users to share their screens during the meeting. Free users can invite up to 100 participants for the meeting.
The in-built chat feature also allows users to post queries or comments without interrupting the video.
Troop Messenger has seen a commendable rise in the number of user registrations during the Covid-19 pandemic. Globally, this team messaging tool has become one of the most used tools across remote working teams for all the work interactions they make. They can conduct work meetings with Group Calling or Video Conferencing or can send messages to a large volume of users at once using Fork out messaging.
Troop Messenger has a high UX with simple feature navigational flows. Right from the registration to application on boarding, the support team guides users at every step.
2) Productivity Tools
A free cloud storage service containing Google sheets, documents and slides is offered in Google Drive. It is integrated with Microsoft Office for easy use. Get forms, drawings, jamboard and more for free. Users can share access with others via links and allow them to view/edit the content. Teams can collaborate and make real-time changes. Sync the drive with your device and work offline.
Google Workspace is a more comprehensive service that includes docs, sheets, slides, Google Meet and Drive for $10 monthly charges. Apps like Dropbox or Zoho Docs also allow for easy sharing of files.
Looking for a tool that can save and sync clips in the system while you are brainstorming ideas as a team? Then we have Evernote tool. It is a great note-making app ruling the market from ages. The best feature of the tool is that it can share notes and ideas with co-teammates or clients or both at one go.
The tool is basically a task-reminder. Todoist evolved radically over the past few years and now is a powerful task management tool. It is used for teams and/or individuals alike. It supports almost all devices. It is a great fit for a simple and minimalist style tool.
Google Workspace suite needs no introduction. It is a one-stop for meetings, team calendars, drives, documents, images, and sheets. With this tool you can reduce the dependencies on other tools or external drives.
This time management tool makes it easier for remote workers to track the amount of time spent on each task. Its distraction management feature helps remote workers to focus on tasks and projects on their to-do lists. The accurate dashboard generates timesheet reports, employee performance assessment reports and productivity evaluation reports.
If your team needs just an ordinary time tracker or a comprehensive employee hour calculator, TimeCamp will do its job perfectly. It logs working hours automatically in the background and seamlessly fills the timesheets with time entries and (if the module is on) with computer activities, you can be sure the employees will be paid based on reliable data instead of guessing.
What’s more, TimeCamp offers you a wide range of built-in and customizable reports to help you comprehensively analyze both the team performance and projects’ progress.
When you work in Marketing, you constantly work with text, images, videos, documents, slides, and sheets, but there are no quick and fitting solutions to design, edit or convert these files.
Quicktools by Picsart makes it easy to quickly design, edit and convert your files to share the correct file with your stakeholders. The tools include editing and converting images and videos, generating fonts, profile picture, calendars, converting, merging, and splitting documents, and finding the right colors, symbols, and emojis.
3) Project Management Tools
User-friendly, aesthetically pleasing, and completely customizable, this tool is a must-have for digital agencies, marketing departments, and SaaS teams.
Do you want document management, ticket management, project management, and team management at one place? Atlassian will satisfy all needs at an enterprise-level. The tool allows syncing numerous teams and creating a central repository of information.
Being a project management tool, Asana is most-suitable for mid-sized teams purposes. The productivity and accountability is traceable by the tool. With the time-tracking feature, Asana has turned very useful in increasing productivity and meeting goals on time.
Hive is an all-in-one project management tool that helps teams work faster. Hive brings everything you need — task management, email, note-taking, chat and more — into one single dashboard, so you don't have to switch back and forth between different tabs. Hive is also the only project management tool that lets you create actions from emails and notes, so you can completely streamline your workflow.
With many professionals going on board with several Project Management tools, it becomes a requirement to understand the uses, functions & fees of it. The uses of Project Management Tools include creating & tracking projects, generating reports, billing, improving efficiency, etc. Sprout24 presents an article based on PMT for a brief understanding.
If you have teams working together between multiple tools at the same time, you should consider an automation platform such as Unito. Their two-way integrations sync work items (tasks, issues, spreadsheet cells, etc.) between different tools in real-time. So an Asana task can be linked to a GitHub issue and any changes in one will appear in the other almost instantly. Best of all? It’s code-free so anyone can use it without technical expertise.
4) Customer Success Tools
A powerful customer relationship management tool, Zoho is a wonderful resource of creating and defining lead management and CRM. Additionally, Zoho enables file management, task management, team management, and automated email management.
HubSpot is the market player when it comes to CRM. However, HubSpot is not restricted around CRM resources but comes with an unique marketing strategy (inbound). To put the marketing strategy at play, understanding and practicing HubSpot marketing strategy becomes crucial.
5) Team Management Tools
Want to encourage employees to be focused and productive? Try WorkSnaps. By using this tool, you can keep a time track. It periodically takes screenshots of the device and generates reports (weekly/ monthly) for managers.
Along with visible delight, Clockify measures time against the task created. From setting project timelines, assigning team members to measuring productivity, it comprises all.
An aesthetically designed team management tool, Trello is best for teams of 10 to 15 people. The tool allows using a set of cards for accomplishing their projects. It syncs with the calendars, and other tools making the task management and communication easy.
Float is a human resource planning software that works in real-time. Plan projects and schedule tasks with simple drag and drop features. Users can plan project resources, add log in hours and schedule time off. Management can track employee’s work timings and productivity level according to the tasks assigned, and forecast budget spend.
The software comes integrated with Zapier, Slack, Google Calendar, etc. It supports both MAC OS and Windows.
Jell is both a blessing for remote teams and works as a social networking platform. Several companies, like Uber, Rackspace, Glitch, Chargify, among others, use Jell for management. Features include task assigning, customized check-ins, managing the team’s progress with quarterly goals, weekly recap, etc. Jell comes with a list of prepared questions to help users who are not good with communication. To improve team workflow using GitHub, Jira, Trello, Clubhouse as integrated apps with Jell.
6) Email Marketing Tools
SendX is an intuitive and affordable Email Marketing Software that can be used remotely. It enables you to reach your email subscribers, grow your audience, automate email sequences, and design emails with a drag & drop editor.
Every paid plan comes with unlimited email sends to opted-in subscribers. It also optimizes email campaigns based on 30+ parameters including past open behaviour, time-zone, domain name, email client, ISP etc.
An all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties, Mailchimp is an excellent remote email marketing tool as well. Their approach to marketing focuses on beautifully designed campaigns and powerful data analysis. Their email editor is best in class and helps you send exceptionally well-crafted newsletters, and automated emails to grow your business.
We are now into 2021, and as the world has gone through a paradigm shift, remote work is no longer a nice to have, but a new reality for millions of people across the globe. As managers, there are dozens of tools that can make this new reality productive and cost-effective. All a business needs is a strong plan and a well-defined process that incorporates the use of tools to achieve desired organizational results.
All tools mentioned above help in saving time and money to increase business efficiently. The tools will increase efficiency along with productivity, and consequently head towards business prosperity. Without wasting time get started with marketing tools for B2B marketing via remote working to organize correspondence with employees.
1) What are the pros of working remotely?
Some major pros of working remotely are, daily commute, business meetings or dressing up saves time for the employees unless you have a meeting or conference. Consequently, the B2B marketing remote work and business activities are effortlessly taking place in the new work from home environment.
2) What are the various categories of B2B marketing tools?
Broadly speaking, there are 6 categories of B2B marketing tools: Communication, Productivity, Project Management, Customer Success tools, Team Management, and Email Marketing tools.
3) What are the best B2B communication tools out there for working remotely?
The top recommended B2B communications tools are Skype, Zoom, Join.me, Slack, Google Meet, and Troop Messenger. These are the best of the lot amongst the remote communication software, and remote collaboration tools for the workplace.
4) Which email marketing tool is recommended while working remotely?
We recommend SendX, which enables you to reach your email subscribers, grow your audience, automate email sequences, and design emails with a drag & drop editor. It also optimizes email campaigns based on 30+ parameters including past open behaviour, time-zone, domain name, email client, ISP etc.