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Best email automation tools
Ashley GrantMar 5, 2024 6:23:03 AM7 min read

5 Best Email Automation Tools for Email Marketing

Email automation tools streamline marketing campaigns with preset triggers and workflows. Rather than manually sending each message, these platforms deliver timed, personalized content to contacts based on their actions and preferences.

The best email automation tools provide robust features at an affordable price. For example, SendX offers a powerful rule builder and segmentation options for targeted campaigns. In this post, we’ll take a look at it along with four other solutions you may be considering.

Hopefully, by the time you’re done reading, you will have a better idea of what you are looking for. After all, with the right email automation platform, marketers just like you can create efficient and engaging email journeys. And, with any luck, those emails will turn cold and warm leads into loyal customers. Let’s go shopping!


If you’d rather skip this post, here’s a quick overview of what we’ll be covering:







Free Trial

14-day free trial

Free forever plan available

Free CRM plan available

14-day free trial

Free forever plan

Email Builder

Drag and drop editor

Drag and drop editor

Drag and drop editor

Drag and drop editor

Drag and drop editor

Automation Workflows







Advanced segmentation

Segmentation available

Advanced segmentation

Advanced segmentation

Segmentation available







SMS Integration

Yes via Zapier

Yes, via SimpleTexting

Yes, via SMS for HubSpot

Yes, via third party apps


CRM Integration



Built-in CRM

Built-in CRM

Built-in CRM


Affordable pricing starting at  $7.49/month

Expensive for advanced features. Starts at $0/month

Mid-range pricing, but expensive for larger companies.

Starts at $45/month

Mid-range pricing. Starts at $29/month

Affordable. Starts at $0/month

What to Look for When Shopping for an Email Automation Tool

Here are some key things to look for when shopping for an email automation tool:

- User-friendly interface - The platform should have an intuitive drag-and-drop builder and workflow designer for easy campaign creation without coding skills.

- Segmentation capabilities - Evaluate how easily you can divide your contacts into groups based on criteria like demographics, behaviors, etc. to send targeted messaging.

- Automation triggers - Assess the variety of events that can kick off workflows like new subscriber welcomes, abandoned carts, RSS feed updates, etc.

- Analytics - Reporting and metrics should provide insight into open rates, click-throughs, unsubscribes, etc. to optimize campaigns.

- Personalization - Check how customer data can be leveraged to inject dynamic content for more relevant messaging.

- Integrations - Ability to connect to your CRM, call center software, eCommerce platform and other marketing systems for unified data and experiences.

- Affordable pricing - Cost structure should fit your budget in terms of number of contacts, users and features needed. Avoid set up fees or hidden charges.

- Customer support - Look for responsive technical assistance and an active user community for help when needed.

Prioritize the capabilities that are most important for your email marketing goals. Selecting a platform that aligns with your business needs and has room to scale will provide long-term return on investment.

With all of this in mind, here are our top 5 choices for the best email automation tools:



Tired of bland, generic emails? SendX brings your messaging to life. Their drag-and-drop editor makes creating targeted emails easy. SendX's allows you to send unlimited emails, which is especially important when you have a large email list size, like over 100K.

Advanced segmentation takes personalization further. Group contacts based on location, purchase history and other criteria. Then use custom automation rules to send each segment tailored content that piques interest.

The result? Open and click-through rates soar. Now that's effective email marketing.

Give SendX a try with their 14-day free trial. Powerful features at an affordable price:

- Deliverability booster

- Advanced contact segmentation

- Intuitive drag-and-drop editor

- 14-day free trial, no credit card needed

Send emails that captivate. Let SendX make you look like an email marketing pro.

Pricing starts at: $7.49/month



Forget complex email platforms. With Mailchimp, creating campaigns is easy. Their intuitive interface lets you drag, drop and customize sleek templates in minutes.

Automate your messaging so you look like a marketing genius.

Watch your open and click rates soar thanks to segmentation and personalization powered by Mailchimp's automation builder. No coding needed.

Stay in-the-know on the go with their mobile analytics and reporting. Track opens, clicks and unsubscribes down to the device and location. See what's working and what's not.

Mailchimp takes care of the details so you can focus on big picture strategy. The platform helps you grow your business with email marketing that engages.

Key Benefits:

- User-friendly interface

- Custom-code templates

- Predictive segmentation

- Powerful analytics

Pricing starts at: $0/month



Forget juggling disjointed marketing tools. HubSpot brings everything together into one automated powerhouse.

Segment and filter contacts for targeted, timely messaging using advanced lead scoring.

Pull customer data from their built-in CRM for dynamic content and optimal timing. HubSpot workflows leverage behaviors and attributes for hyper-personalized interaction.

Take optimization further with A/B testing capabilities. Find the perfect combinations of subject lines, content and send times.

The result? Cohesive customer experiences that convert. HubSpot orchestrates the details so you can focus on strategy.

With HubSpot, streamline execution and scale your marketing like never before. Features include:

- Comprehensive automation platform

- Advanced segmentation and lead nurturing

- Integrated CRM for complete customer view

- Optimization through testing

Pricing starts at: $45/month for the “Starter” Plan


Forget one-size-fits-all marketing. ActiveCampaign delivers tailored experiences that wow customers.

Segment your email lists and inject customer data dynamically into content. Each message speaks directly to the recipient for higher engagement.

Get a 360-degree customer view with built-in CRM. See every interaction across channels so you can delight customers with seamless service.

Uncover deeper insights with contact behavior tracking. Learn content preferences, journey patterns and more to optimize your strategy.

ActiveCampaign blends automation and personalization to coordinate wow moments across touchpoints. Key features:

-  Automations map

- Dynamic content manager

- Drag and drop email designer

Pricing starts at: $29/month



Get serious about marketing - even on a small business budget. Brevo makes it easy with free plans to get started.

Create emails in a snap with their drag-and-drop builder. Use automation to guide contacts through personalized journeys based on behaviors.

Take messaging further with SMS campaigns as simple to execute as your emails. SMS seamlessly integrates with workflows for coordinated outreach across channels.

Manage conversations in one place with built-in live chat, chatbots and messaging apps like WhatsApp. Get the full picture of customer interactions.

Brevo simplifies marketing automation for any size business:

- Free plans for beginners

- Email and SMS personalization

- Workflow editor

- Send time optimization

Pricing starts at: $0/month

A Quick Summary of the 5 Best Email Automation Tools

Automation is the secret ingredient to next-level engagement with your email marketing. These five platforms make it easy to set up workflows that convert.

SendX brings automation to the masses with their user-friendly builder. Create sequences triggered by behaviors and send targeted messages to segmented lists.

Mailchimp satisfies entrepreneurs and agencies alike with their renowned all-in-one platform. Design sleek campaigns and track performance with powerful analytics.

HubSpot ties everything together for unified customer experiences across channels. Leverage CRM data for hyper-personalized messaging.

ActiveCampaign specializes in blending automation with personalization. Build contextual journeys and wow customers with tailored interactions.

Brevo simplifies sophisticated features for small business budgets. Get started with free plans and scale workflows as you grow.

While each platform has its own strengths, the best solution depends on your business needs. But one thing is certain - automation helps you improve your email marketing game.

Why SendX is the Best Email Automation Tool

For powerful automation made easy at an affordable price, SendX is the clear choice. This platform packs a marketing punch without the complex learning curve.

Create precise workflows tailored to each contact group. SendX's advanced segmentation filters contacts based on behaviors, attributes, purchase history - you name it. Match the right message to the right people for optimal timing and relevance.

Sophisticated personalization that doesn't break the bank. SendX delivers enterprise-level features at mid-range pricing. Scale campaigns and team members without penalties thanks to list-based plans.

Intuitive interface for marketers, not IT pros. Configure workflows and design emails in a snap with their drag-and-drop builders. Automate like a pro, no coding required.

Flexibility to supplement other MarTech as needed. While SendX lacks some internal tools like CRM, it integrates smoothly with your stack. Extend capabilities through platforms like Zapier.

For an automation made easy, SendX can't be beaten. Powerful segmentation, affordable pricing, and intuitive interface - the trifecta for email marketing success.

Experience the benefits yourself. Click here to start your free trial of SendX today!

Make Your Email Marketing Profitable