Mass email marketing is the practice of sending an email to a large number of subscribers on your list. Mass emails are also known as bulk emails or email blasts.
Some scenarios where sending a mass email is helpful:
The concept of mass email is as old as email itself. Email marketing started like that but then with the tech advancements and intelligent data tools that we are seeing today, marketers started using personalization, segmentation, and dynamic email content. These definitely helped send a more relevant, timely email to the subscriber thus reducing the unsubscribe rate, increasing open rates, etc.
Some examples of personalization and segmentation are:
Mass emails are not dead if you do them right. Here are a few tips to follow when you are sending mass emails:
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SendX has helped 3000+ companies avoid email marketing pitfalls and successfully deliver emails to subscriber's inboxes (and avoid landing into the spam folders). We have an easy to use drag and drop editor that will help you create as many mass emails as you want, quickly and easily. You can click here to see how SendX can help you with mass emails.
