If you are like most content creators, you want to know how to increase your YouTube views. It is understandable when you consider the effort that goes into creating videos.
If you have ever asked, “How can I get more views on YouTube?” keep reading. We are sharing one of the most effective but often overlooked methods—using an email marketing platform.
Let us explore how email can help you grow your channel and audience engagement.
Yes, you can use email marketing to increase YouTube views, and you can also use YouTube to grow your email list. It creates a valuable cycle where both your mailing list and your view count expand together.
Here are a few simple steps to help boost YouTube views using email as your marketing channel:
Step 1 - Pick an email marketing platform like SendX to send out consistent newsletters.
Step 2 - Create amazing YouTube videos regularly.
Step 3 - Email your list every time a new video drops.
Step 4 - Keep growing your list (in part through asking video viewers to subscribe!) and then repeat steps two and three.
It may sound simple, but executing it effectively requires consistency and planning. Let us explore how to make the most of it.
One of the best ways to use email marketing to grow your YouTube channel is by expanding your audience reach. Sending traffic from your mailing list to your videos increases watch time and engagement.
YouTube’s algorithm focuses on viewer behavior and engagement. When your videos receive more views, likes, and comments in a short period, YouTube is more likely to recommend them to others.
How to start building your list:
Collect email addresses directly from your YouTube channel. Include signup links in your video descriptions and channel “About” section.
Offer an incentive such as a free guide, cheat sheet, or exclusive bonus video to encourage sign-ups.
Mention your newsletter during videos and remind viewers to subscribe for updates.
Once you have built an engaged subscriber base, send personalized emails whenever you release a new video. Include an appealing preview image, short description, and a direct “Watch Now” button.
Use your newsletters to feature both new and evergreen videos, mixing older favorites with recent uploads to sustain interest.
Collaborating with other creators is another way to expand your reach. Cross-promote each other’s content in your newsletters to reach new audiences.
Track traffic and engagement through UTM parameters to measure how many YouTube views come from email campaigns. Use this data to refine future strategies
Using an email marketing platform such as SendX does more than increase reach. It also helps you promote meaningful viewer engagement, which directly influences YouTube’s algorithm.
According to Buffer, Key engagement metrics include:
Click-through rate
Watch time
Likes
“Not interested” clicks.
You can incentivize subscribers to interact with your videos by offering rewards such as discount codes, bonus content, or shoutouts for those who like, comment on, or share your videos.
Segment your email list to send personalized video recommendations based on each subscriber’s interests. Targeted emails help increase interaction and repeat viewing.
Pro Tip: Don't let old videos disappear into the archives either.
Leverage email to re-engage your audience with back catalog favorites. Schedule reminder emails to provide quick links for repeat viewing.
Re-engage your audience with older videos by periodically linking to them in newsletters. You can also feature user-generated content, such as fan reactions or submissions, to build community involvement.
Run Simple contests for most engaged subscribers with fun prizes like branded merch. Email creative challenges or opportunities to vote for fan favorites. This friendly competition spurs viewership and interaction.
Always include clear calls-to-action in each email such as “Watch this video,” “Vote now,” or “Leave a comment.” These small prompts encourage subscribers to take measurable actions that improve your channel performance.
Follow up new video releases with "subscriber-only" email updates recapping initial response and featuring comments. This VIP access makes loyal viewers feel valued through exclusive content.
Monitor the correlation between emails sent and spikes in YouTube engagement. Continually refine your email approach to maximize the videos, segments, and messages that resonate most.
Email is the perfect vehicle for fueling the meaningful interactions that tell YouTube a video is engaging. Use it to spark loyal fan behavior while putting your channel top of mind. Ultimately, prompted engagement via email marketing helps satisfy the YouTube algorithm in favor of your content.
To maximize your results, integrate email data with YouTube analytics. This allows you to see exactly how email efforts contribute to channel growth.
Track and analyze performance using these steps:
Use UTM tracking on video links in emails to measure how many views come from your mailing list. This reveals the direct impact of email on YouTube views.
Compare engagement between general newsletters and dedicated video announcement emails. See which convert subscribers best. Test email copy, calls to action, and preview images to increase click-through-rates.
Stick Around Awhile : Check viewer retention rates on videos promoted by email. Do email recipients watch more, less, or the same amount of a video before dropping off? High retention here validates email as an effective driver of engaged viewers.
Experiment with email frequency for the same video. Does sending one reminder or multiple extend average watch time? Use this insight to combat viewer drop-off.
Track likes, comments, and shares from viewers who clicked through from emails. Email subscribers who watch your videos on YouTube are primed for social engagement. Ask them for “likes,” and then track how many people like, comment on, and/or share videos after clicking from an email. Reward positive behavior with incentives to supercharge subscriber interaction.
The VIP Experience. Treat email subscribers as VIP viewers and measure their behavior against non-subscribers. Subscribers often watch longer, engage more, and are likelier to share videos. Use this insight to attract new signups and maintain loyalty.
Growing your YouTube views requires both strategy and consistency. Email marketing gives you a reliable channel to reach viewers directly, encourage engagement, and build a lasting audience.
To summarize:
Collect email subscribers through your YouTube channel.
Use email campaigns to promote new and existing videos.
Encourage engagement through contests, updates, and exclusive rewards.
Integrate analytics to track results and optimize performance.
If you want to grow your YouTube channel faster, start building your mailing list today. With SendX, you can easily manage campaigns, track engagement, and convert subscribers into loyal viewers.
Start your free trial with SendX and take your YouTube channel to the next level.
