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Email greetings and closings
Burkhard BergerMar 21, 2024 10:10:39 PM13 min read

5 Tips To Craft Great Email Greetings And Closings (With Examples)

Have you ever wondered why some emails receive prompt responses while others just get ignored? The secret lies in how you begin and end your email. Crafting the perfect email greeting and closing sets a positive, professional tone for your message.

Whether you're reaching out to a new client, touching base with a colleague, or sending a friendly update to a loved one, this article holds your solution.

We’ll give you 5 simple tips to make your emails stand out. This article provides actionable advice, grounded in professional best practices. We’ve included real-world examples to elevate your email game.

Learn how to greet and sign off in ways that get you noticed.

Let’s get started.

Table of Contents

5 Simple Tips To Craft Impactful Email Greetings & Closings

How do you make sure your message isn’t just skimmed over or worse, deleted? These practical strategies and expert insights on email opening and closing lines will help you make a lasting impact.

1. Know Your Audience

Knowing your audience involves understanding their preferences, cultural norms, professional standards, and your relationship context with them. This will let you tailor your email's opening and closing lines to suit the specific recipient to make your message more engaging and respectful.

Tailor Greetings & Closings To Different Audiences

When you know your audience, you can decide how formal or informal your greeting should be. You know whether to use a personal name or a title. You know how to sign off in a way that matches the message’s tone and your relationship with the recipient. This ensures that your emails are well-received.

Let’s say you’re promoting medical alerts for the elderly. Since you will be writing for seniors or their guardians, you can adopt an informal and approachable tone. For instance, initiate the email with "Hi [Name]," to instantly set a friendly and personal tone. Conclude the message with "Take care". Sign off with just your first name to reinforce a sense of familiarity and care.

Understand The Importance Of Context

Your email context guides the tone, formality, and your message content. The context includes factors like the relationship between the sender and recipient (e.g., professional, casual, or familial), the email purpose (e.g., informational, request, follow-up, or promotional), and cultural considerations.

  • Professional Context: In a professional setting, use formal greetings like "Dear [Name]" or "Dear Mr./Ms. [Last Name]" Close with "Best regards" or "Sincerely." This shows respect and maintains a professional tone.
  • Casual Context: For emails to friends or acquaintances, go for a casual "Hi [Name]" or "Hey [Name]". Use informal sign-offs like "Cheers", “Warm Regards” or "Take care" to create a friendly, relaxed tone.
  • Cultural Sensitivity: Respect cultural differences while writing emails. Some cultures prefer more formal or deferential language in emails, while others may be more direct or informal.

This is a good example of a professional email greeting and opening line:


2. Be Clear & Concise

An average office worker receives about 121 emails a day. This volume underscores the need to stand out. Right from the subject line, the recipient should have a good idea of what the email is about. Avoid jargon and overly complex sentences that might obscure your message.

Keeping your email brief doesn’t mean leaving out necessary details. Paragraphs should be short so it is easier to skim, a common way people read emails.

Consider an email requesting a meeting. A concise, clear email might read:

Subject: Request for Meeting: Project X Timeline Adjustment

"Dear [Name],

I hope this message finds you well. Could we schedule a 30-minute meeting next week to discuss adjusting the Project X timeline? I believe a few shifts could help us better meet our milestones.

Thank you,

[Your Name]"

Avoid Ambiguity In Closings

Your email’s closing should leave no doubt about what comes next. The ambiguity here causes inaction or misunderstanding. For example, "Best regards," is a polite and professional sign-off that works well in most professional contexts.

However, if you're expecting a specific action, such as a reply or task completion, it's crucial to state this clearly: "Please let me know your availability for a meeting by EOD Thursday." These email endings give the desired outcome.

Craft Brief & Impactful Introductions & Conclusions

A brief, straightforward introduction respects your recipient's time and attention. It should clearly state the email’s purpose: "I am writing to update you on the project status and discuss our next steps." This approach helps the recipient understand the importance of your message and primes them for the details to follow.

Similarly, a concise conclusion clarifies the action required: "To sum up, we need to finalize the project timeline and assign responsibilities. I look forward to your input." This recaps the email's purpose and also indicates the response expectation.

3. Add A Personal Touch In Email Greetings & Closings

Personalizing an email shows the recipient that you view them as an individual, not just another name in your contact list. It captures the recipient's attention to read through and respond.


A Colleague You Know Well:

  • Greeting: “Hi [Name], hope you had a great weekend!”
  • Closing: "Thanks for your hard work on this project, [Name]. Catch up soon!”

New Business Correspondence:

  • Greeting: “Dear [Name], I’m looking forward to our collaboration.”
  • Closing: “Best regards, [Your Name] – P.S. I enjoyed your recent article on [Topic].”

Personalize Your Greetings

Personalized greetings will increase the email open and read rates. They help create an immediate connection with the recipient. Here’s how to do it:

  • Use Their Name: Start an email with “Hi [Name],” to immediately grab attention. People naturally respond more positively when they view their name.
  • Reflect The Relationship: Adjust the personalization level to match your relationship with the recipient. For a colleague you know well, you might include a friendly inquiry about their weekend. For a new professional contact, their expertise acknowledgment or contribution is enough. Consider this example:

Subject: Your Insights on Renewable Energy: A Valued Contribution

"Dear Dr. Anderson,

I recently came across your work on sustainable energy solutions, and I must say that your expertise and contributions to the field are both impressive and inspiring. Your research on solar energy efficiencies, in particular, has sparked a few ideas on potential collaborations between our organizations.

Looking forward to exploring how we can work together to make a significant impact.

Best regards,

[Your Name]

[Your Position]

[Your Contact Information]"

Establish Connection Through Closings

Personalize your closing remarks to turn a routine sign-off into a genuine interaction.

Include a personalized remark or well-wish based on the recipient's interests or your shared experiences. Even a simple, "Hope you enjoy your hiking trip this weekend!" or “Looking forward to seeing you and having a good chat” can add a personal touch.

Coffee catch-up


Balance Professionalism & Personalization

Too much personalization might come off as unprofessional or intrusive. Especially in a formal or new professional relationship. For example, while writing cover letters or business proposals, mention specific company projects you admire in the email opening.

Similarly, too little personalization can seem cold or impersonal. Assess the relationship and context carefully. Don't shy away from adding a personal touch when it can enhance the connection.

Follow these 7 best practices in the image below to write your email professionally.

Best practices for a professional email


4. Match The Tone Of The Email

Make sure your email tone is aligned with the recipient's expectations. The correct tone helps clarify the email's intent, whether it's to inform, request, persuade, or apologize.

Let's say you're pitching clients to sign up for your safety training courses. Your email might begin with "Dear [Client's Name]," to maintain a professional yet approachable tone. The email body should outline the training benefits, emphasizing safety improvements and compliance.

Conclude with "Best wishes for a safe and productive week" to reinforce the email's intent and your genuine concern for their well-being. Including your contact information to invite further dialogue. It will make it clear that you're available and eager to assist with their safety training needs.

Align Greetings & Closings With The Email's Purpose

Before writing, clearly define what you want to achieve with your email. This purpose should guide your tone throughout.

Choose Appropriate Greetings:

  • Formal Requests/Professional Updates: Opt for traditional greetings like "Dear [Name or Title]," which show respect and professionalism.
  • Informal Check-ins/Team Updates: "Hi [Name]," or "Hello Team," create a friendly atmosphere more conducive to casual or collaborative communications.
  • Sensitive Messages: When dealing with delicate subjects, a simple "Dear [Name]," without exclamation, maintains a serious and respectful tone.

Email openings


Select Corresponding Closings:

  • Action-Oriented Messages: If you're expecting a response or action, close with "Looking forward to your reply," or "Please let me know your thoughts by [Date]."
  • Thank-You Notes/Gratitude Expressions: End with "Sincerely," or "With appreciation," to underscore your message's intent.
  • Casual Conversations: "Best," "Cheers," or even "Thanks!" work well for lighter communications, echoing the friendly tone set at the beginning.

Email closing response rates


Adapting To Formal Or Informal Communication Styles

The choice between formal and informal tones should be guided by the message context, the relationship with the recipient, and the prevailing cultural norms.

Formal communication is appropriate in professional settings (e.g., job search, cover letter, team collaboration, or official requests). This style is marked by the use of complete sentences, proper grammar, and a respectful tone. In this style, avoid slang, colloquialisms, and emojis.

Formal and informal greetings


Informal communication fits scenarios where you have an established rapport with the recipient. It's more relaxed in tone, might include colloquial language, and contractions. It may also include emojis or exclamation points for added warmth or emphasis.

Formal and informal closings


Maintain Consistency Of Tone

Consistency of tone helps establish and maintain a professional image. It reassures the recipient of your seriousness and commitment to the communication. Especially in ongoing professional relationships, consistency in communication fosters trust and reliability.

Before drafting your email, define the voice and tone that best represents you or your organization. Make adjustments as necessary to align with your intended voice.

5. Test For Effectiveness

Different audiences may respond better to varying levels of formality, tone, and personalization. Testing allows you to identify which strategies yield the best responses.

A/B Testing For Optimal Results

A/B testing involves sending 2 variations of an email to a similar audience segment. Check to see which performs better in terms of open rates, response rates, or specific call-to-action engagement. For instance, you might test a formal greeting against a more casual one to see which brings more replies.

Continuous Improvement Through Analysis

After conducting A/B tests, analyze the results to understand which aspects of your greetings and closings resonate best with your audience.

Look beyond open and reply rates. Analyze the sentiment of the responses, the time it takes for recipients to reply, and the interaction quality. Use the insights gained from each test to refine your approach. Experiment with different tones, personalization levels, and cultural considerations.

3 Real-Life Examples Of Great Email Greetings

Example 1: Promotional Email Greeting

Example 1

This email serves as an excellent and effective email communication because it is carefully personalized with an engaging tone and use of visuals.

  • Personalized Greeting: Starting with "Hi Aleena," immediately personalizes the message, making the recipient feel recognized and valued.
  • Encouragement & Support: Wishing success for CES 2024 shows that the sender is informed about the recipient's activities.
  • Motivational Tone: phrases like "to shine" and "make the most of it" are uplifting. They align with the professionals’ aspirations in their field.
  • Visual Content: The email includes visual elements into emails for higher engagement.

Example 2: Event Invite Email

Example 2

The email greeting in this message is a strong example for 3 reasons:

  • Personal Touch: Directly addresses the recipient by their first name to instantly personalize the message.
  • Warmth & Anticipation: The phrase "We are looking forward to seeing you tomorrow at our webinar" creates a sense of anticipation and warmth. It suggests a mutual interest and excitement about the upcoming event.
  • Conciseness & Clarity: The greeting is concise yet informative, immediately setting the context for the rest of the email. It strikes a balance between friendliness and purpose. It avoids any unnecessary fluff that might detract from the message's core content.

Example 3: Email To A Colleague

Example 3

The greeting and opening paragraph in this email is a great example of how to combine professionalism with a personal touch.

  • Formal Greeting: The email starts with "Dear Sarah," which is formal yet personal. It strikes the right balance for professional communications. This sets a respectful tone for the message.
  • Well-Wishing: The opening line "I hope this message finds you well" is a courteous way to begin. It shows concern for the recipient's well-being without diverging from the email's primary purpose.
  • Clear Purpose: The sender quickly moves to the point by stating the email's purpose: "I'm reaching out to discuss our upcoming project timeline and get your valuable input." This clarity ensures that the recipient understands the email's intent right from the start.

3 Real-Life Examples Of Great Email Closings

Example 1: Promotional Email Sign Offs

Email closing example 1

The email closing from Careem incorporates several elements that set it apart from a general email sign-off.

  • Brand Personality & Warmth: Signing off with "Love, Careem 💚" adds a personal and warm touch, reinforcing the brand's friendly and caring image. This personalized approach builds a stronger emotional connection between the brand and its customers.
  • Simplicity & Clarity: The email sign-off is succinct yet powerful, with no unnecessary information to dilute the message's impact.
  • Memorable & Positive Tone: The email ends on a positive note with a promise of care ensuring that the recipient's last impression is both uplifting and memorable.

Example 2: Informational Email Sign Offs

Email closing example 2


  • Personal Touch: The sign-off with "Kate Cook, Ultimate Meal Plans" adds a personal element, making the company feel more approachable and friendly.
  • Simplicity & Directness: Maintains a straightforward structure for easy understanding and readability. The opening sentence tells it's about "how to meal plan," giving readers simple steps to make meal planning easier.
  • Action-Oriented: Motivates the reader to take action through a well-placed and compelling CTA.

Example 3: Sales Pitching Email Sign Offs

Email closing example 3

This is a standout example for digital marketers and small business owners on how to conclude an outreach email.

  • Openness To Dialogue: Asking if the recipient is "Opposed to learning more?" opens the door for dialogue, whether the recipient is interested or has reservations. It's a gentle nudge for engagement without being too pushy.
  • Direct Contact Information: Includes a professional email signature and direct contact details like an email address and a cell phone number to make it easy for the recipient to respond. It invites further communication and shows openness for immediate engagement.
  • Clear Call to Action (CTA): The personalized email sign-off invites the recipient to learn more about the service, making the next steps clear. The 30-day free trial and a $250 gift card incentive are compelling. It encourages the recipient to take action.


We've covered 5 key strategies: know your audience, personalize and add warmth, match tone, be concise, and test effectiveness. These are your tools for better emails.

Start your email with a personalized greeting to immediately engage the recipient. Make the communication feel tailored and direct. The body should succinctly highlight your offering benefits, and showcase your value proposition.

Conclude with a personalized closing to reiterate the message's relevance. Make sure to include your contact details to encourage further dialogue.

Each email you send is a reflection of your professionalism and intent; make it count. Now, take action. Use these tips to make your emails stand out. You'll see a big change in how people view and respond to your messages.

Make Your Email Marketing Profitable


Burkhard Berger

Burkhard Berger is the founder of Novum™. He helps innovative B2B companies implement modern SEO strategies to scale their organic traffic to 1,000,000+ visitors per month. Curious about what your true traffic potential is?