A Step-By-Step Guide To Creating A Double Opt-In List.
In the double-opt-in process, once you enter your email address in a signup form, your subscription is not yet confirmed. There is a second step of logging into your inbox, look for the email received from the brand you are signing up for and confirm your subscription by clicking a button or link in that email.
Double-op-in a signup method used by brands and newsletters to ensure that the subscribers who sign up for their newsletter have valid email addresses and a monitored inbox.
Here is an example of a double opt in process:
There is a signup form where I entered the email address.
Right after that, I received an email in my inbox from the same domain.
Once I clicked on the button 'Yes, I want to subscribe', it showed me the screen to confirm subscription.
Until the subscriber clicks on the link or button asking them to confirm subscription, they are not added to your email list. These subscribers are called 'unconfirmed'. When you broadcast your emails, they won't be sent to an unconfirmed audience.
You might think that double-opt-in will not help you grow your email list faster because some people might miss confirming subscription or some might just be lazy to login to their inbox, find the email and confirm.
That's true. It will not help if you are looking to grow rapidly.
But this has advantages if you are trying to avoid any soft, hard bounces or spam email IDs. Sometimes, bots may start signing up for your email list. This will put the burden of paying for those bots in your list and won't get you any ROI as they are… bots, not humans.
So double opt-in will help improve email deliverability and improve your sender reputation (as you won't have any spam trap IDs)
But, you might miss out of getting some subscribers confirmed for your list.
There are some advantages and also some disadvantages of double opt in. Let's see what those are:
By the end of this guide, you will be able to quickly create a double opt-in list within SendX. Depending on your business's needs, you may need to create a double opt-in list, where the user receives a verification email on submitting his email ID. Only after he verifies through that email will he be added to the list.
The double opt-in process consists of 2 steps:
Step 1 -> Potential subscribers submits his info.
Step 2-> Potential subscriber confirms via a verification email sent to him afterwards.
After the completion of these 2 steps, the subscriber is successfully added to a list.
After a user confirms to subscribe to your list, he is taken to a separate page which conveys him the message that he is subscribed to the list. You can edit that page and how it would look like by customizing the message under List Confirm HTML Page.
The field for Default List Unsubscribe Footer allows you to edit the footer that is attached to every email of yours sent to this particular list.
Use this editor to edit the page that the user is taken to if he unsubscribes from your list.