106 Email Marketing Statistics for 2026: Ready Reference to Why Email is the King

1

99% of consumers check their email every day.^[1]

2

58% of consumers open their email first thing in the morning. ^[2]

3

As many as 20.41% emails are opened within the first hour of delivery. ^[3]

4

44% of users check their email for a deal from brands. ^[4]

5

Over 392.5 billion emails are expected to be sent and received each day globally by 2026. ^[5]

6

There are an estimated 4.6 billion email users worldwide in 2025, up from 3.9 billion in 2019. ^[6]

7

39% of consumers checked their email account where they received marketing/advertising emails. ^[7]

8

Over 137 trillion emails are sent and received each year, and that number continues to rise. ^[8]

9

The email marketing market is valued at $12.84 billion in 2025 and is projected to reach $36.3 billion by 2033. ^[9]

10

82% of workers check email outside of normal business hours. ^[10]

11

On an average, we receive 121 emails per day, which is 33 more emails per day two years ago. ^[11]

12

57% of email subscribers spend 10-60 minutes browsing marketing emails during the week. ^[12]

13

Email marketing yields an average ROI of $36 for every $1 spent. ^[13]

14

73% millennials prefer email for business communication. ^[14]

15

93% marketers use email marketing software to distribute content. ^[15]

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80% business professionals believe that email marketing increases customer retention. ^[16]

17

32% marketers get in touch with their clients 2 to 3 times per month via email. ^[17]

18

46% of marketers consider email marketing an important lead generation tactic, while 47% consider it important for lead nurturing. ^[18]

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44% of B2B marketers consider emails their largest source of lead generation. ^[19]

20

40% of marketers think that email newsletters are most important for their content marketing success. ^[20]

21

35% of marketers choose to send three-to-five emails per week to their customers. ^[21]

22

81% of Small Medium Businesses still rely on email as their primary customer acquisition channel. ^[22]

23

59% of B2B marketers cite email as their top channel for revenue generation. ^[23]

24

73% of senior-level marketers believe email marketing is core to their business. ^[24]

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At 82%, email marketing has the highest adoption amongst users of marketing automation suites. ^[25]

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59% of respondents say marketing emails influence their purchase decisions. ^[26]

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55% of eCommerce marketers use email marketing software for marketing automation. ^[27]

28

64% of businesses use email marketing automation to schedule their welcoming messages and for other customer onboarding purposes. ^[28]

29

87% of marketers use email campaigns to nurture their audiences. ^[29]

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97% of businesses use email marketing to convert email recipients into buyers. ^[30]

31

Over 60% of marketers use mass email to connect with their customers. ^[31]

32

91% of shoppers want to hear from companies they do business with via email. ^[32]

33

Email marketing is 40% better at converting leads than Facebook and Twitter. ^[33]

34

Consumers who purchase products through email spend 138% more than those that don’t receive email offers. ^[34]

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18% of companies achieve ROI greater than $70 per $1 invested. That is an amazing 7000%. ^[35]

36

60% of consumers have made a purchase after receiving a marketing message by email. ^[36]

37

Email beats social by 40x for customer acquisition. ^[37]

38

Email campaigns segmented by user interest see 74.53% higher click rates as compared to non-segmented campaigns. ^[38]

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Marketers have found a 760% increase in email revenue from segmented campaigns. ^[39]

40

Open rates for transactional emails are 4-8x higher than traditional emails. ^[40]

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Emails with personalized messages have an average open rate of 17.6%. ^[41]

42

Cart abandonment recovery emails have a strong open rate of 39.07%. ^[42]

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Roughly 80% of marketers have reported an increase in email engagement over the past 12 months. ^[43]

44

The average open rate for a welcome email is 82%. ^[44]

45

96% of organizations believe that email personalization improves email marketing performance. ^[45]

46

Average email click-to-open rate (CTOR) is 6.81% across all industries. Note: open rates have been inflated since Apple's Mail Privacy Protection launched in 2021, making CTOR and CTR more reliable engagement metrics. ^[46]

47

Average email click-through rate is 2.09% across all industries. ^[47]

48

47% of users open an email based on the subject line. ^[48]

49

Interactive customer campaign and win-back occasional customer campaign has a conversion rate of 2.6%. ^[49]

50

The conversion rate for order follow up email campaigns is a healthy 5%. ^[50]

51

85% of consumers sign up for marketing emails hoping for a reward. ^[51]

52

49-52% of US consumers say they would like to receive promotional emails from their favorite brands every week. ^[52]

53

Conversion Rate for member follow up emails is a solid 2.7%. ^[53]

54

A 3-email abandoned cart series generates 6.5x more revenue than a single abandonment email. ^[54]

55

Triggered emails have an amazing open rate of 44.05%, and a click-through rate of 10.39%. ^[55]

56

Emails with a single call to action increase clicks 371% and sales 1617%. ^[56]

57

The average purchase rate of an email campaign with a coupon is 5x that of email campaigns without coupons. ^[57]

58

73% of marketers rated the ROI of email to be 'Good' or 'Excellent'. ^[58]

59

Sending emails once per month had the highest open rate at 28%. ^[59]

60

50% respondents buy from marketing emails at least once a month. ^[60]

61

71% of consumers now expect personalization from brands, and 76% get frustrated when they don't find it. ^[61]

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76% if subscribers make purchases from an email marketing message. ^[62]

63

Segmented, targeted, and personalized emails generate 58% of all revenue. ^[63]

64

A message is 5x more likely to be seen in email than via Facebook. ^[64]

65

Emails with personalized subject lines generate 50% higher open rates. ^[65]

66

Personalized email marketing generates a median ROI of 122%. ^[66]

67

Adding videos to your email can increase click rates by 300%. ^[67]

68

41.6% of email opens are on mobile, 40.6% on webmail, and 16.2% on desktop. ^[68]

69

Over 55% of emails are first opened on a mobile device when tablets are included. ^[69]

70

65% of recipients prefer emails that contain mostly images vs. 35% who prefer mostly text. ^[70]

71

Email personalization produces 6x higher revenue and transaction rates. ^[71]

72

By using proper targeting, marketers can drive 3x the revenue per email as compared to broadcasting. ^[72]

73

76% of businesses now use at least one type of marketing automation tool. ^[73]

74

Using highly segmented lists for email marketing returns more than 3X the revenue per recipient of unsegmented lists. ^[74]

75

Adding a call-to-action button in your emails instead of simply a text link can lead to a 28% increase in click-throughs. ^[75]

76

The email open rates are highest at 46.21% where the customer name was used in the subject line. ^[76]

77

As many as 82% marketers reported an increase in open rate using personalization. ^[77]

78

AI-powered email personalization delivers a 41% revenue lift on average. ^[78]

79

58% marketers reported an increase in customer satisfaction using personalization. ^[79]

80

91% of brands now use some form of email personalization. ^[80]

81

75% of marketers believe personalization yields higher click-through rates. ^[81]

82

86% of customers would like to receive monthly promotional emails, while 15% would like to receive them daily. ^[82]

83

Automated emails generate 320% more revenue than standard promotional emails. ^[83]

84

54% of email marketers say increasing engagement is their number one priority. ^[84]

85

56% of brands who used an emoji in their email subject line had a higher open rate than those who didn’t. ^[85]

86

A/B testing email campaigns can improve performance by 46%, leading to increased website traffic and sales. ^[86]

87

88% of smartphone users actively check email on their phones. ^[87]

88

People who are referred to email-based loyalty programs spend an Average of 13% more annually. ^[88]

89

82% of marketers send emails with subject lines of 60 characters or less. ^[89]

90

60% of marketers say real-time data in email is either ‘effective’ or ‘highly effective’. ^[90]

91

The average email marketing message is 434 words. ^[91]

92

Shopping cart abandonment emails sent within an hour boost conversions by 6.33%. ^[92]

93

66% of consumers unsubscribe from emails because they are not relevant to them. ^[93]

94

34% of consumers mark email marketing messages as spam. ^[94]

95

53.49% of emails sent are classified as spam. ^[95]

96

16% of all emails never make it into the inbox. ^[96]

97

80% of users are likely to delete an email if it isn’t mobile-friendly. ^[97]

98

Emails for nurturing leads generate an 8% CTR compared to general emails, which generate just a 3% CTR. ^[98]

99

63–70% of marketers now use AI in their email marketing workflows. ^[99]

100

49% of marketers use AI specifically for writing email copy. ^[100]

101

AI image generation usage in email grew 340% year-over-year. ^[101]

102

Teams needing 2+ weeks to produce an email dropped from 62% to just 6% with AI tools. ^[102]

103

AI-powered personalization delivers a 13.44% higher click-through rate. ^[103]

104

AI users see an average order value of $145.08, compared to $138.00 without AI. ^[104]

105

70% of marketers predict that over half of email operations will be AI-driven by 2026. ^[105]

106

The global average inbox placement rate is 83.1%, with North America leading at 87.9%. ^[106]