Addon: Transactional Email Tools

Receipts and password resets — without a 2nd sending platform

Trigger registration confirmations, password resets and order receipts through the SendX API or over SMTP, on shared or separate IP pools, with delivery analytics and a log of every individual message. $10/month plus $0.003 per email.

Two dashboards display email performance metrics, including delivery rates, open rates, and click rates, with ratings and improvement suggestions.
Transactional mail belongs on its own footing

Marketing email and transactional email fail differently. One can be late; the other cannot. This addon treats them as separate problems inside the same account, rather than making you run a second platform to keep them apart.

Send through the API or over SMTP — whichever your stack already speaks

If you are already calling the SendX API, transactional sending is another endpoint. If your application or framework expects SMTP, the settings tab carries a setup guide to walk you through it, and you can run the SendX APIs in Postman before committing anything to your codebase. Dedicated transactional templates live separately from your marketing templates, so a designer editing a campaign cannot accidentally alter your password reset email.

  • Send via the SendX API, or over SMTP with host, port, username and password
  • Dedicated transactional templates, kept apart from marketing templates
  • Run the SendX APIs in Postman, or follow the built-in SMTP setup guide
See the full SendX API
An email template performance table displays email delivery rates across five templates, with templates 4, 6, and 7 receiving the highest and lowest rates, respectively.
Keep transactional reputation separate from marketing reputation

A promotional send that draws complaints should not put your password resets at risk. Run transactional mail on a shared pool if your volume is modest, or move it to separate IPs so the two reputations never affect each other. For anything customers are actively waiting on, that separation is the difference between an inconvenience and a support ticket.

  • Shared or separate IP pools, depending on your volume
  • Marketing complaints cannot drag down transactional delivery
  • SLA-grade uptime for mail people are waiting on
How domain reputation is tracked
A dark menu displays email delivery performance by domain, with gmail.com at 98.2% and ahio.com at 32.4%, accompanied by a yellow
Every message accounted for, individually

The Analytics tab tracks sent, delivered, hard and soft bounces, opens and clicks, alongside a deliverability health read-out scoring your delivery, bounce, spam and open rates. The Logs tab goes narrower: performance by receiving domain, performance per template, and a feed of recent email activity — which is what you need when one customer says a receipt never arrived, or when Gmail is behaving differently from everyone else.

  • Logs for domain performance, template performance, and recent activity
  • Sent, delivered, hard and soft bounced, opened and clicked at a glance
  • Webhooks for unsubscribe, dropped, bounced, spam, opened and clicked
See campaign analytics
Two dark-background charts display email delivery metrics, including delivery rates, bounce rates, and health scores, with gold text and icons.

From switched off to sending in an afternoon

Three screens — the addon toggle, the credentials, and the place you check afterwards.

Expanded service card showing Transactional Email feature with pricing of $10/month plus $0.003 per email, toggle switch enabled, and bulleted list of features including dedicated templates, IP pools, delivery analytics, webhook support, and SLA-grade uptime.

Enable it from the addons screen and billing starts per email

Transactional Email sits under Account & services on your addons page. Flip the toggle and you have dedicated transactional templates, a choice of shared or separate IP pools, delivery and open analytics, webhook support, and SLA-grade uptime. The $10 monthly fee starts when you enable it; the $0.003 per email follows whatever you actually send, so a quiet month costs close to the base fee.

Email settings interface showing Team API key section with instructions to access API & Webhooks settings for authentication. Below is an API Documentation panel displaying SendX email API documentation with a white

Take your API key or SMTP details from the settings tab

Your team API key lives in Settings under API & Webhooks, and the same key authenticates transactional requests — there is no second credential to manage. The settings tab embeds the API documentation for the Send Email endpoint, so you can read the request shape without leaving the page, run the SendX APIs in Postman to check a payload before writing anything, or follow the SMTP setup guide if your application expects SMTP rather than an HTTP call.

Email analytics dashboard showing 7-day metrics with six cards displaying sent (1,166), delivered (1,119), hard bounced (23), soft bounced (23), opened (391), and clicked (89) counts. Below shows deliverability health metrics: 96.0% delivery rate, 0.0% bounce rate, 0.0% spam rate, and 34.9% open rate, all rated as Excellent.

Once mail is flowing, this is where you check on it

The Analytics tab covers the window you pick — sent, delivered, hard and soft bounces, opens and clicks — with a deliverability health read-out rating your delivery, bounce, spam and open rates so you know whether the numbers are good without having to benchmark them yourself. The Logs tab is where you go when something specific is wrong — performance by receiving domain, performance per template, and a feed of recent email activity.

Frequently asked questions

Everything you need to know about SendX and our services. Last updated June 2026.

How much does the Transactional Email addon cost?

$10 per month, plus $0.003 per email sent. The monthly fee and the per-email charge are separate, so a low-volume application sending a few hundred password resets a month costs close to the base fee, while volume scales linearly from there. Addon prices at SendX are set individually rather than to a single standard rate, so this figure applies to Transactional Email specifically.

Do I send through an API or over SMTP?

Either — whichever your application already uses. The SendX API sends transactional email directly or from a saved template, using the API key managed in Settings under API & Webhooks. If your framework expects SMTP instead, the Settings tab carries an SMTP setup guide to work through. You can also run the SendX APIs in Postman first, which is usually the quickest way to confirm a payload is right before touching your codebase.

Can transactional email send from its own IP?

Yes. You can run transactional mail on a shared IP pool or on separate IPs. Separating them matters because reputation is earned per sending IP — if a promotional campaign draws spam complaints on a shared pool, the password resets sent from that same pool inherit the damage. At low volume a shared pool is usually fine; as transactional volume grows, or as the cost of a delayed receipt rises, separate IPs are worth it.

Can I check what happened to one specific email?

Yes. The Logs tab carries a feed of recent email activity, plus performance broken down by receiving domain and by template — so you can see whether one mailbox provider or one specific template is the problem rather than guessing from an aggregate. The Analytics tab sits alongside it with the wider picture: sent, delivered, hard and soft bounces, opens and clicks, and a deliverability health score across delivery, bounce, spam and open rates.

How is this different from sending a campaign?

A campaign goes to an audience you choose; a transactional email fires for one person because they did something. That difference drives everything else here — transactional messages use their own templates, can sit on their own IPs, and are read one at a time in the logs rather than judged as an open rate. Registration confirmations, password resets, order confirmations and receipts are the typical cases.

Which events can I receive by webhook?

Six outbound event types: unsubscribe, dropped, bounced, marked spam, opened and clicked. For transactional mail the delivery failures are usually the ones worth wiring up — a dropped or bounced receipt is something your application can react to, by flagging the account or falling back to another channel, rather than something to discover in a report later.

Still have questions? We're here to help.

Turn on Transactional Email

Enable it from your addons page, take your API key or SMTP credentials from Settings, and send. $10/month plus $0.003 per email.