Ultimately, the goal of any email marketing campaign is to get a click. Click Rate and Clicks per Unique Open give a fair idea about your subscribers and how they have engaged with your email campaign.
Let’s see it in more detail.
Click Rate is the percentage of subscribers who clicked on a link or an image within your campaign. This metric indicates whether your campaign was engaging or not.
Formula:
Click Rate = (Number of Clicks ÷ Number of Emails Delivered) × 100
Click per Unique Open rate Clicks per Unique Open Rate gives you the percentage of unique subscribers who opened your campaign and clicked on a link inside it at least once.
Gain a better understanding of unique open rates, why they are important, and how they relate to other email marketing KPIs, here.
Example:
If you have sent 1,000 emails and received 500 unique opens and 300 clicks, and out of those 300 clicks, 100 are unique clicks, then your Click Rate is 30%, and your Clicks per Unique Open Rate is 20%.
Source:
autopilothq.com A number of factors such as the subject line, email copy, and placement of the call-to-action (CTA) affect your Clicks per Unique Open Rate. A higher unique open rate does not guarantee a high Clicks per Unique Open Rate. For instance, your subject line might be catchy, leading to a strong open rate. But if the CTA inside your email is not relevant or persuasive, you may end up with a poor Clicks per Unique Open Rate.
Track your Clicks per Unique Open Rate and strive to increase it by sending your email campaigns through SendX, which provides detailed analytics to help you measure engagement effectively.
