Kit Pricing (formerly ConvertKit) – What does it actually cost?

Kit (formerly ConvertKit) offers three pricing plans in 2026: the free Newsletter plan (up to 10,000 subscribers), Creator starting at $39/mo for 1,000 subscribers ($33/mo billed annually), and Pro starting at $79/mo ($66/mo annually). ConvertKit rebranded to Kit in 2024 — the product is the same, just the name changed.

For many people, email marketing always ends up costing more than what they expected. Sometimes they pick the wrong plan or miss the hidden costs. Then they get surprised when the bills come in.

To make sure you know exactly what your bills would look like with Kit, let’s walk you through everything that will affect your bill — pricing by subscriber count, feature differences between plans, discounts, refund policy, and how Kit compares to cheaper alternatives like SendX.

Kit's Pricing Plans Summary

Table of Contents

• Kit's Pricing Plans Summary

• How Much Does Kit Cost?

• Does Kit Have a Free Plan?

• Does Kit Offer a Free Trial?

• Do I Get All the Features in all of Kit's Pricing Plans?

• Does Kit charge for Unsubscribed & Duplicate Subscribers?

• What Discounts Does Kit Offer?

• ‘What Happens If You Outgrow Your Subscribers’ Limit in Kit?’

• How Does Kit's Plan Upgrade or Downgrade Work?

• Do I Pay Extra When Using Integrations with Kit?

• What is Kit's Refund Policy?

• What Should You Do Now?

• Kit vs SendX: Pricing Comparison

• FAQs

How Much Does Kit Cost?

Here's a high-level view of Kit's pricing as of March 2026:

• Pricing is based on the number of subscribers only.

• The free Newsletter plan supports up to 10,000 subscribers.

• The Creator plan starts at $39/mo for 1K subscribers ($33/mo with annual billing).

• The Pro plan starts at $79/mo for 1K subscribers ($66/mo with annual billing).

In a nutshell, Kit's paid plans differ mainly in automation depth, A/B testing, and advanced analytics.

Does Kit Have a Free Plan?

Yes — Kit offers a generous free plan called Newsletter that supports up to 10,000 subscribers. With it you get unlimited landing pages, unlimited forms, unlimited email broadcasts, audience tagging & segmentation, and the ability to sell digital products & subscriptions.

The main limitations are: only 1 basic visual automation, no email sequences, no A/B testing, and Kit branding on your emails.

When you move to one of their paid plans, they are not the cheapest when compared to options like SendX or ActiveCampaign.

Does Kit Offer a Free Trial?

Yes — Kit offers a 14-day free trial of paid plans so you can check out all the features. After 14 days you can simply stop using the service or submit your credit card details and continue. They don’t take your credit card details up front.

All plans also come with a 30-day money-back guarantee.

Do I Get All the Features in all of Kit's Pricing Plans?

No — unlike the old ConvertKit, Kit now differentiates features across plans. The free Newsletter plan is limited to 1 automation and no sequences. Creator adds unlimited automations, sequences, and A/B subject line testing. Pro adds advanced A/B testing, subscriber engagement scoring, deliverability reporting, newsletter referral system, and unlimited user accounts.

Does Kit charge for Unsubscribed & Duplicate Subscribers?

Does Kit charge for Unsubscribed & Duplicate Subscribers?

No, unlike Mailchimp and some other services, Kit doesn't charge you for unsubscribed & duplicate subscribers. Their pricing is subscriber-centric rather than list-centric.

Let’s take a scenario to understand this better.

Suppose you have 3 lists:
Newsletter List with - 3300 subscribers (out of these 300 unsubscribed)
Product Link Click List = 1000 subscribers (already included in Newsletter List)
Customers List = 200 subscribers (already included in Newsletter & Product Link Click Lists)

So you will be charged based on 3000 subscribers. That means it won't count unsubscribed & duplicate subscribers for billing.

What Discounts Does Kit Offer?

Kit offers a discount if you choose an annual payment plan. For example, the Creator plan at 1K subscribers drops from $39/mo to $33/mo with annual billing — saving you about 16% (roughly 2 months free).

What Happens If You Outgrow Your Subscribers’ Limit in Kit?

First, you take a shot of tequila and celebrate.

Then you relax as your plan will be automatically upgraded to the next level. You don’t have to monitor your account each hour and sweat about missing sending an email to a bunch of people, just because you didn’t upgrade your plan.

How Does Kit's Plan Upgrade or Downgrade Work?

Kit charges for the billing period ahead.

That means when you pay your $39 monthly bill on January 1st, you're paying for up to 1,000 subscribers from January 1st to February 1st. If you upgrade or downgrade in that period, they'll pro-rate and apply the difference (positive or negative!) to your next monthly invoice.

If you clean up your list and downgrading will save you cost, it won’t be done automatically. You will have to send them an email and they will downgrade your account tier, and pro-rate your next invoice accordingly.

Do I Pay Extra When Using Integrations with Kit?

Kit has about 90+ integrations (e.g. Shopify, WooCommerce, SumoMe, ConvertPlug, etc.). You don’t pay anything extra for any of these.
That’s great!

But…

Some of the “integrations” they mention need to be set up manually by copying and pasting HTML code.

What is Kit's Refund Policy?

It has a 30-day refund policy, so if you cancel, you can request any funds paid in the last 30 days to be refunded in full. The 30-day refund policy applies to all plans, including annual plans.

What Should You Do Now?

Kit (formerly ConvertKit) is an email marketing service made for creators, artists, podcasters, and bloggers. It was started by Nathan Barry, a blogger himself.

If you are looking for clutter-free, easy to use email marketing software, Kit is an option.

But yes, Kit is expensive compared to other platforms. At $39/mo for just 1K subscribers on Creator, it adds up fast. Some platforms provide more features at lesser prices.

Which ones, you ask?

You can checkout SendX here. Before you go, I have done some maths for you comparing Kit and SendX, and I'm glad to let you know that SendX is significantly cheaper! It will cost you only $7.49/mo for 1K subscribers. You can send unlimited emails at this pricing. But the incredible part is, it includes more features like advanced segments and email templates at lower prices.

Kit vs SendX: Pricing Comparison

SendX sounds like the obvious option, but rather than listening to me, you should check it out for yourself. Take the 14-day free trial (no credit card required!) and let us know in the comments section if you have any questions.

Please note: We make our best effort to keep the pricing information updated but in case it changes, we can not be held accountable for anything mentioned above.

FAQs

1. Does Kit (ConvertKit) have a free plan?

Yes — Kit's free Newsletter plan supports up to 10,000 subscribers. You get unlimited landing pages, unlimited forms, unlimited broadcasts, audience tagging & segmentation, and the ability to sell digital products.

2. How much does Kit (ConvertKit) cost?

Kit's paid plans start at $39/mo (Creator) for up to 1,000 subscribers, or $33/mo with annual billing. The Pro plan starts at $79/mo ($66/mo annual). Prices scale with subscriber count.

3. What if I am looking for an alternative to Kit (ConvertKit)?

If you are looking for an affordable alternative to Kit, we recommend SendX because it starts at $7.49 per month, and includes more features like advanced segments and email templates at lower prices.