A follow-up mail is a message or series of emails sent in reply to subscriber activities. It encourages them to upgrade from a free trial to a paid plan, schedule a B2B meeting, provide feedback, or purchase another product or service.
Increase your conversion rate: There are numerous reasons why recipients do not read or open an email. Parents are too busy, and your mail may get lost amid hundreds of others in an inbox. A follow-up email is a great way to add value and assist customers throughout their buying journey.
Create trust: With these follow-up emails, You cannot send just one cold email and hope for a response; consistent follow-ups keep your company top of mind. Follow-up emails demonstrate that you value them and that your brand is committed to a customer-centric strategy. It is important to ensure follow-up emails are effective for both customers and the businesses that send them.
Filter the crowd: There isn’t a way you can convert those who are apathetic from the start. Perhaps they registered with the expectation of receiving things for free. These Follow-up emails separate your audience from those who will never interact with the brand.
Free trial follow-up emails.
Product Sale Follow-up
Lead magnet opt-in follow-up
Once you finalize the type of follow-up email you’re sending, you can learn how to write one yourself:
Step 1: Construct an automation flow:
Use an automation name, an email sender account, and a sender title. Next, select the time and date for which you wish to send your mail.
Step 2: Configure the flow’s beginning:
including deals or offers that encourage recipients to move further along the sales funnel.
Step 3: Create the email:
Once you create the new mail, it comes down to just figuring out the copy that works for you. Once you’re able to do that, going forward, it will make sense for you to continue using the same tonality. This makes it easier to maintain a consistent tone in future campaigns.
Step 4: Carry out the second follow-up:
Add another “mail” element, replicating the previous step’s operations. Allow recipients additional time before delivering the subsequent follow-up.
Step 5: Later, send another follow-up email:
Repeat the activities from the last two phases.
With these tips, you’ll be able to begin your email automation campaigns. Make sure you use the right tone, and over time, you’ll see these emails being triggered automatically, making your follow-up campaigns more streamlined and successful.
At SendX, delivering follow-up mails is a fully automated procedure. Once set up, you can send a series of follow-up emails to cover a certain scenario. Following that, follow-up emails are triggered without your involvement.
