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5 min read
Email marketing is one of the oldest digital marketing methods. It is still popular and effective. The success or failure of any email marketing campaign depends on whether the email gets opened or not. That in turn depends on the subject line.
47% of recipients decide whether to open the email or not based on the subject line. Only a few words can drastically change your CTR.
In the logistics industry, where multiple companies are seeking every single customer’s attention, an effective subject line can initiate lead generation.
5 Killer Types of Subject Lines for Logistics with Example Emails
Subject lines and email body work in tandem. One is useless without the other. Below are 5 types of subject lines you can use to attract logistics customers. Each type is accompanied by 2 examples, one for B2B emails and one for B2C emails.
Ask a Question
Such subject lines engage the reader with a relevant and interesting question. The body of the email provides a satisfactory answer. Then comes the sales pitch.
The subject line grabs the attention, the answer provides satisfaction and the sales pitch capitalizes on both emotions.
______________________________________________________
Example Email for B2B
Scenario: Reaching out to the Head of Operations at an eCommerce company.
Subject Line: Why Pack & Send? And Why Now?
Hello Jonathan,
Pack & Send has just adopted a fully automated delivery service specifically designed for eCommerce companies. Your customers can get their orders faster and cheaper.
I have attached a tailor-made proposal for you with this email. My apologies for taking the liberty. But, if you do find it interesting I would be glad to meet you in person.
Feel free to contact me for queries. With your help, we can make this proposal even better.
Call: [Contact Number]
Email: [Email ID]
Address: [Outlet Address]
Regards,
Daniel Simmons.
Pack & Send
______________________________________________________Example Email for B2C
Scenario: Email blast for potential customers around a new franchise outlet.
Subject Line: Do you really wanna go that far for a courier?
Pack & Send has just opened an outlet near you. It’s only a few minutes away from where you are.
Or you can call us and we will pick up the package, pack it and deliver it. We got you covered for all kinds of deliveries (except babies, of course).
Call: [Contact Number]
Email: [Email ID]
Address: [Outlet Address]
Hopefully, we will see you soon.
Regards,
Pack & Send
______________________________________________________Share Tips, Tricks, or Hacks
These kinds of subject lines assure the reader that they are going to find something useful in the email. And it is absolutely vital that they do find the information promised in the subject line.
This kind of subject line works best for content marketing campaigns. You can add a sales pitch in such emails. But, the sales pitch should stem from the information and not the other way around.
______________________________________________________Example Email for B2B
Scenario: Approach a small retail business owner for logistics solutions
Subject Line: 5 Tips for retail businesses to compete against eCommerce giants.
Hello Silvia,
I really admire how you have grown your business. People in the city love your designer shoes, especially the stilettos.
We have noticed that most retail businesses are worried about the competition online. Here are 5 ways you can fight against eCommerce and win! [Link to the Content]
BTW, one of the ways of competing against online retailers involves logistics. If you think we can help you with that, I would appreciate a few minutes of your time.
Regards,
Evangelina Reeds
Pack & Send
______________________________________________________Example Email for B2C
Scenario: Email blast for Christmas deliveries
Subject Line: This is how you pack Christmas gifts
Christmas is Coming!
Friends and Relatives, near and far, are expecting surprises. How bad would it look if your beautiful gift reaches broken into pieces?
Here is the perfect way to pack your gifts: [Link to the Content]
If you wish, we can do it for you and deliver it as well. Click here to place your order now [Link to the Landing Page] or call us: [Contact Number]
Merry Christmas in Advance,
Pack & Send
______________________________________________________Engage with Curiosity
These subject lines deliberately leave out crucial information. Their success depends on the reader’s desire to know the whole story.
The body of the email needs to provide the missing information. This information should be relevant to the reader and related to the subject line. You can use direct sales pitches in such emails. The interest level for such emails peaks when they are opened, so you must capitalize on it quickly.
______________________________________________________Example Email for B2B
Scenario: Email blast to introduce logistics solutions to business owners in a new city.
Subject Line: It’s here! It’s Finally Here! No more worries now.
Businesses in Orlando are relieved to finally have a reliable logistics solution. With cost-effective end-to-end services, Pack & Send is here in Orlando to help businesses meet their supply chain goals. Faster, Better, and Reliable.
Pack & Send has its city head office in South Chase. We hope to connect with you soon.
Regards
Pack & Send, Orlando
[Contact Number]
[Email Id]
[Website]
______________________________________________________Example Email for B2C
Scenario: Email blast for customers to introduce competitive pricing for International deliveries.
Subject Line: International Courier? In THAT PRICE? Get Outta Here!
International Courier to 12 countries at the price of inter-city deliveries. That’s right! Not even exaggerating here.
If you have anything to send abroad. Let us make it easier and cheaper for you.
Click here to place your order [Link to the Landing Page] or call us: [Contact Number]
Regards
Pack & Send
[Contact Number]
[Email Id]
[Website]
______________________________________________________Attract with Offers
Subject lines with offers will only get a click if the offer is attractive, time-bound, or personalized. You can do all three in the same email. But, if you want to succeed with such subject lines, make sure you have at least 2 of the 3 elements.
In such emails, the sales pitch is the offer itself. So there is no need to add additional pitches.
______________________________________________________Example Email for B2B
Scenario: Approach an eCommerce company for logistics solutions.
Subject Line: Half Price for 3 months! Exclusively for [Client Brand Name]
Hello Richard,
We are happy to have seen you grow from a small business to a well-recognized brand.
Our range of logistics solutions will complement your supply chain operations. We can also directly integrate logistical tasks directly with your CRM for automated order fulfillment. Such integration can cut down your workload by half.
I have jotted down a proposal for your company, but it has scope for improvement. Maybe you can tell me how we can best serve your logistics needs.
Call: [Contact Number]
Email: [Email ID]
Address: [Outlet Address]
I hope to hear from you soon.
Regards
Claudia Grace
Pack & Send
[Website]
______________________________________________________Example Email for B2C
Scenario: Email blast for Courier Service offer
Subject Line: Flat 30% Discount on all Couriers, Offer Expires Tomorrow
We are slashing prices on all courier services, but only for the next 24 hours.
Come day after, prices will jump back to normal. Though they are still less than what others charge. But still, why not save more if you can?
Click here to place your order [Link to the Landing Page] or call us: [Contact Number]
Regards
Pack & Send
[Contact Number]
[Email Id]
[Website]
______________________________________________________Connect with Current Affairs
People read the news because current affairs can have a direct impact on their lives. If you use news-based subject lines, make sure that the news is relevant to the reader and is related to your business in some way.
The sales pitch in such emails should also connect with the news event you mention in the subject line.
______________________________________________________Example Email for B2B
Scenario: Approach resellers for Import Services
Subject Line: New Custom Laws for Australia. Here’s what you need to know.
Hello Lubna,
The Commonwealth passed new customs regulations yesterday. [Link to News]
Every business that imports goods needs to be aware of them. These new regulations may change the way you do business.
However, if you feel the need to consult someone about it or if you have any questions; do give us a call or drop an email.
[Contact Number]
[Email Id]
I will personally answer all your questions and hopefully give you a solution.
Regards
Oliver Leicester
Pack & Send
[Website]
______________________________________________________Example Email for B2C
Scenario: Email blast for courier services during winters
Subject Line: Canada records the heaviest snowfall in the last 10 years.
Winter is Here!
But, we got your back. Pack & Send is working hard to make sure the packages reach on time.
Click here to place your order [Link to the Landing Page] or call us: [Contact Number]
Snow can’t slow us down. You send, we deliver. That’s how it works.
Regards
Pack & Send
[Contact Number]
[Email Id]
[Website]
___________________________________________________________Make it Click
If you want to write Subject lines that get clicks, learn about the audience. The better you understand people the better you can appeal to them. Whether you are writing emails for B2B or B2C, emails are received by people.
It is crucial to be relevant, personal, and interesting. Logistics is a competitive industry. Customers receive several emails a day for logistics solutions. If your subject line does not command attention, it will be buried with numerous unopened emails.
At the same time, you should not abandon the tone after the subject line. The tone of the email body needs to be consistent with the subject line.
Email marketing can do wonders for your logistics business as long as your message clicks with a customer.
