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MailerLite pricing
Priya NainFeb 22, 2020 12:00:00 AM8 min read

MailerLite Pricing, Features, and More [2024]

Table of Contents

A Snapshot of MailerLite's Pricing and Features

MailerLite recently updated their pricing to a straightforward, fair, and affordable one for businesses of all sizes. The options have been restructured to provide even more flexibility and value to users.

MailerLite Pricing for Marketing Emails:

  • Free Plan: Supports up to 1,000 subscribers with 12,000 emails per month.
  • Paid Plans: Start at $9/month for 500 subscribers (Growing Business) and $18/month for advanced features (Advanced).
  • Pricing adjusts as your subscriber base grows, with custom options for large lists.

Transactional Emails:

  • Pricing is based on volume, often pay-as-you-go.
  • Starter Plan: Free with 3,000 emails/month; additional emails at $1.00 per 1,000.
  • Premium Plan: $24/month (billed yearly) for 50,000 emails/month with extra features.
  • Enterprise Plan: Customized solutions with unlimited features, tailored for large organizations.

Details About Free and Paid Plans by MailerLite (Marketing Emails)

Marketing emails are bulk emails sent to a list of subscribers, like newsletters, promotional campaigns, and announcements. Pricing for marketing emails is usually based on the size of the subscriber list rather than the number of emails sent.

With the new pricing adjustments, the free plan now accommodates up to 1,000 subscribers, which remains a robust option for those starting or maintaining a modest newsletter base. The previous limitation of 12,000 emails per month has been preserved, ensuring a generous volume of emails for no cost.

The paid plans have seen some changes, with the starting price now at $9 per month for up to 500 subscribers under the "Growing Business" plan, billed annually. This tier is designed for growing businesses that require more functionality. The "Advanced" plan begins at $18 per month for up to 500 subscribers, also billed annually, and includes a suite of comprehensive features for established businesses looking to scale.

As your subscriber base expands, MailerLite's pricing evolves to match your needs. For instance, where previously a list of 10,000 subscribers cost $50 per month, you will now need to contact MailerLite directly to discuss pricing for lists over 100,000 subscribers as part of their "Enterprise" plan, which offers a more tailored service.

Details About Free and Paid Plans by MailerLite (Transactional emails)

Transactional emails are automated emails sent to individuals based on specific actions or triggers, such as purchase confirmations, password resets, and account notifications. Pricing for transactional emails is often based on the volume of emails sent and can be structured in a pay-as-you-go model. This means you pay for each email sent, which allows for flexibility in costs that align with usage.

Since these emails are critical for customer interactions, they tend to have higher delivery rates and, as a result, may carry a premium price.

Mailerlite transactional emails pricing

The Starter plan is free of charge and allows you to send 3,000 emails per month. If you need to exceed this limit, the cost is $1.00 per additional 1,000 emails. This plan includes 1 sending domain, 3 active templates, a 7-day data retention policy, and up to 1,000 daily API requests, which are suitable for small businesses or individuals just starting out with transactional emails.

Premium Plan: $24/month (Billed Yearly)

For a more robust solution, the Premium plan offers 50,000 emails per month at a rate of $24 per month when billed annually, with additional emails charged at $0.90 per 1,000. It also includes 100 SMS credits with additional SMS charged at $1.40 per 100. This plan grants access to 20 seats, allowing multiple team members to manage campaigns, 50 sending domains, 250 active templates, a longer 14-day data retention policy, and up to 100,000 daily API requests. This tier also includes live chat and priority email support.

Enterprise Plan: Custom Pricing

Designed for large organizations with special requirements, the Enterprise plan offers customized solutions. Details on pricing are provided upon request but the plan lists benefits such as unlimited seats, sending domains, and active templates, as well as an extended 30-day data retention policy, over 100,000 daily API requests, and live chat and priority email support.

MailerLite's Free Plan vs Paid plan: Which is Better?

MailerLite's Free Plan is an excellent choice for new businesses, freelancers, and individuals just starting with email marketing. It allows you to send up to 12,000 emails per month to a list of up to 1,000 subscribers, which is ample for small-scale engagements. It includes features like email automation, landing page creation, and basic reporting. The main caveat is the presence of MailerLite branding on all outgoing emails, which might not be ideal for those seeking a fully branded experience.

MailerLite's Paid Plans, such as the "Growing Business" and "Advanced" tiers, are crafted for businesses that need more robust marketing tools and support.

Starting at $9 per month for up to 500 subscribers, the paid plans include all the benefits of the free plan with additional premium features such as an unlimited number of emails, advanced automation, the ability to remove MailerLite branding, and access to more comprehensive reporting and support.

The "Advanced" plan also includes promotion pop-ups, an AI writing assistant, and the ability to sell digital products directly through your emails.

If you're just testing the waters of email marketing or have a limited budget, the free plan offers a strong foundation without upfront costs. If you're looking to capitalize on a larger subscriber base, need advanced features, and aim for a more polished and professional email presence, investing in a paid plan will probably yield better results for your business.

Consider the Alternatives

When considering MailerLite pricing, it's essential to weigh your options carefully, especially when dealing with a large email list of over 100K subscribers. While MailerLite offers competitive pricing and features, it's prudent to keep your options open.

With a significant investment of resources, including money, time, and effort, in building a sizable email list, it's crucial to ensure you're getting the best value for your needs.

How are Contacts Counted Against Your MailerLite Plan’s Limit? (Must Read Section)

Your account's billing is determined by the count of Active Subscribers, which only includes those labeled as "active" within your account. This does not account for subscribers who are categorized as "unsubscribed" or "bounced."

Whenever you email a subscriber, they are included in your plan's sending capacity. Take for instance a plan with a cap of 2,500; this means you can email up to 2,500 distinct subscribers within a rolling 30-day window. Even if you remove subscribers from your list post-emailing, they still contribute to your limit. These subscribers will be excluded from your limit calculation 30 days after the last email you've sent to them.

How Do You Switch Between Different Plans?

You have the flexibility to change your plan at any time by accessing the Billing and Plan tab within your account settings. Simply select the plan that aligns best with your needs, and you'll immediately unlock access to its features.

Should you wish to transition from an annual plan to a monthly one, you can initiate the switch at any time. However, this alteration won't take effect until your current annual plan expires. Conversely, switching from a monthly plan to an annual one is immediately enacted upon completion of the checkout process.

When opting to downgrade your plan, please note that you'll need to wait until the conclusion of the current billing cycle—be it monthly or annually. At the onset of the subsequent billing cycle, your new, more modest plan will come into effect.

What Happens If You Outgrow Your Subscribers’ Limit in MailerLite?

If your subscriber count goes over the limit for your current paid plan, your account will be automatically upgraded to accommodate the additional subscribers. This means your plan will be adjusted to the next tier, and your credit card will be billed accordingly. You'll also get a notification when you're nearing your subscriber limit so you can anticipate this change.

On the free plan, once you hit the threshold of 1,000 active subscribers, you won't be able to send out any more emails. At this point, you'll need to either sign up for one of the paid plans to continue sending emails or reduce the number of your active subscribers to stay within the free plan's limit.

Does MailerLite Offer Any Discounts?

If you're a non-profit organization you get a 30% off on all plans with MailerLite.

To avail of this discount, you need to mention your nonprofit status when submitting your approval application. Afterward, reach out to their support team through the contact us page or engage with them on live chat, providing a document that verifies your nonprofit status. U.S. nonprofits, for instance, can submit their IRS tax exemption certificate, while European NGOs might present any official government document that recognizes their nonprofit status.

What is MailerLite's Refund Policy?

MailerLite offers a refund on annual plans, in case they terminate their service before the end of that year for which you've paid. No refunds for any monthly plans as such.

Is There a Good Alternative To MailerLite?

An excellent alternative to MailerLite is SendX.

SendX is designed with a focus on simplicity and ease of use, without compromising on powerful features.

In terms of pricing, SendX offers transparent and competitive rates, making it an accessible choice for businesses of all sizes looking to maximize their email marketing efforts without breaking the bank. Plus, its high deliverability rates mean that your investment is likely to yield a strong return by engaging your audience effectively.

With SendX, users benefit from intuitive email design tools, a robust automation platform, and detailed analytics to track the success of their campaigns.

One of the key advantages of using SendX is its emphasis on user experience. Whether you're a beginner or an experienced marketer, you'll find its interface straightforward, making it easy to create, send, and analyze your email campaigns.

If you're looking for a reliable, user-friendly, and cost-effective email marketing tool with excellent deliverability, SendX is certainly worth a try. Claim your free trial here.

Make Your Email Marketing Profitable


Priya Nain

A writer, content marketer, and editor with 4+ years of experience helping SaaS companies get users, and engage them. Nice girl, rarely mean.