MailerLite Pricing: Plans, Costs & Cheaper Alternatives [2026]

MailerLite offers four pricing plans in 2026: Free (up to 500 subscribers, 12,000 emails/mo), Growing Business starting at $10/mo, Advanced starting at $20/mo, and Enterprise with custom pricing for 100K+ subscribers. In September 2025, MailerLite cut the free plan from 1,000 to 500 subscribers — effectively doubling the cost for users in the 500-1,000 range who now must upgrade to a paid plan. All paid plans include unlimited monthly emails.

This guide breaks down every MailerLite plan, subscriber tier pricing, feature differences, transactional email costs, and how MailerLite compares to alternatives like SendX.

How Much Does MailerLite Cost?

MailerLite pricing is based on subscriber count. All paid plans include unlimited monthly emails. Here is the full pricing table:

A 10% discount is available with annual billing. All paid plans include a 14-day free trial with no credit card required.

MailerLite Pricing by Plan

Free Plan — $0/mo

MailerLite's free plan supports up to 500 subscribers (reduced from 1,000 in September 2025) and 12,000 emails per month. You get 1 user seat, 1 website, 10 landing pages, a drag-and-drop editor, basic email automation, signup forms and pop-ups, and comparative reporting.

Limitations: MailerLite branding on all emails (cannot be removed), no access to newsletter templates, no custom HTML editor, no dynamic content, no auto-resend campaigns, and email support for the first 30 days only. After 30 days, you are limited to the knowledge base.

Growing Business Plan — Starting at $10/mo

The Growing Business plan starts at $10/mo for 500 subscribers and scales to $289/mo for 50,000. It includes unlimited monthly emails, 3 user seats, unlimited templates, dynamic emails, auto-resend campaigns, multivariate testing, unlimited websites and blogs, and unlimited landing pages.

This plan removes MailerLite branding from your emails and adds the ability to sell up to 3 digital products or bookings. It does not include smart sending, Facebook integration, the AI writing assistant, or the preference center.

Advanced Plan — Starting at $20/mo

The Advanced plan starts at $20/mo for 500 subscribers and scales to $340/mo for 50,000. It includes everything in Growing Business plus unlimited user seats, smart sending, Facebook integration, custom HTML editor, promotion pop-ups, enhanced automations, a preference center, the AI writing assistant, unlimited digital products and bookings, and partner discounts.

Advanced also includes 24/7 live chat and email support on all tiers.

Enterprise Plan — Custom Pricing

The Enterprise plan is for businesses with over 100,000 subscribers. Pricing is custom — you must contact MailerLite's sales team. It includes unlimited user seats, a dedicated support manager, dedicated IP, deliverability consultation, onboarding and training, and account audits.

Does MailerLite Have a Free Plan?

Yes, but it is much more limited than it used to be. In September 2025, MailerLite cut the free plan from 1,000 to 500 subscribers. The 12,000 email/month limit stayed the same. If you were on the free plan with more than 500 subscribers, your ability to send campaigns, run automations, and add subscribers manually was paused — though forms and pop-ups continue collecting signups.

The free plan is useful for testing the platform, but the 500-subscriber cap and MailerLite branding make it impractical for most real business use. If you need a more capable free starting point, SendX offers a 14-day free trial with access to all features, no credit card required.

Does MailerLite Charge for Unsubscribed Contacts?

No. MailerLite only bills for active subscribers. Unsubscribed and bounced contacts do not count toward your plan limit. However, contacts remain counted for 30 days after your last email to them, even if removed from your list. This is a rolling 30-day window based on unique subscribers emailed.

What About Transactional Emails?

MailerLite does not include transactional emails in its marketing plans. Transactional email is handled through a separate product called MailerSend, which is billed independently. MailerSend's free tier includes 500 emails/month, with paid plans starting at $7/mo for 5,000 emails. If you need both marketing and transactional email in one platform, this is an added cost to consider.

What Happens If You Outgrow Your Subscriber Limit?

If you exceed your plan's subscriber limit, MailerLite automatically upgrades you to the next tier. You receive a notification as you approach your limit. For free plan users, exceeding 500 subscribers will halt email sending until you upgrade or reduce your list.

Does MailerLite Offer Discounts?

MailerLite offers two types of discounts:

• Annual billing: 10% off all paid plans.

• Nonprofits: 30% off all paid plans for verified nonprofits. Contact support and provide documentation (e.g., IRS tax exemption certificate).

What Is MailerLite's Refund Policy?

MailerLite does not offer refunds for unused or partially used plans. If MailerLite determines you have violated their Anti-Spam policy, your account can be suspended with no refund regardless of remaining billing time. Consider starting with the 14-day free trial before committing to an annual plan.

MailerLite vs SendX: Pricing Comparison

MailerLite is competitively priced for smaller lists, but costs climb quickly as your subscriber count grows. Here is how it compares to SendX:

Both MailerLite and SendX offer unlimited emails, but SendX is significantly cheaper at scale. For 10,000 subscribers, SendX costs $44.99/mo compared to MailerLite Growing Business at $73/mo — that is 38% cheaper. SendX also includes dedicated IPs, advanced segmentation, and transactional email on every plan, features that MailerLite locks behind higher tiers or separate products. Try SendX free for 14 days — no credit card required.

FAQs

1. How much does MailerLite cost?

MailerLite has four plans: Free ($0 for 500 subscribers), Growing Business (from $10/mo for 500 subscribers), Advanced (from $20/mo for 500 subscribers), and Enterprise (custom pricing for 100K+ subscribers). All paid plans include unlimited monthly emails. A 10% discount is available with annual billing.

2. Is MailerLite free?

MailerLite has a free plan, but it was significantly reduced in September 2025. It now supports only 500 subscribers (down from 1,000) with 12,000 emails per month, 1 user seat, MailerLite branding on all emails, and limited support after the first 30 days.

3. Does MailerLite charge for unsubscribed contacts?

No. MailerLite only bills for active subscribers. Unsubscribed and bounced contacts do not count toward your plan limit. However, contacts remain counted for 30 days after your last email to them on a rolling window basis.

4. How much does MailerLite cost for 10,000 subscribers?

For 10,000 subscribers, MailerLite Growing Business costs $73/mo and Advanced costs $110/mo. By comparison, SendX costs $44.99/mo (billed annually) for 10,000 subscribers with unlimited emails and dedicated IPs included.

5. What is a cheaper alternative to MailerLite?

SendX starts at $7.49/mo for 1,000 subscribers with unlimited emails, advanced segmentation, dedicated IPs, and transactional email included on every plan. At 10,000 subscribers, SendX is 38% cheaper than MailerLite Growing Business.

6. Does MailerLite include transactional email?

No. MailerLite's marketing plans do not include transactional email. Transactional email is handled through a separate product called MailerSend, which starts at $7/mo for 5,000 emails. If you need both marketing and transactional email, the combined cost can exceed alternatives like SendX that include both in one plan.