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Selecting the right platform is crucial for business growth. MailerLite, a popular choice among marketers, has plans tailored for businesses of all sizes. This guide provides a comprehensive breakdown of MailerLite's updated pricing tiers and features, equipping you with the knowledge to make an informed decision.
Whether you're a startup or an established enterprise, understanding these options is key to maximizing your email marketing ROI. Let's dive into MailerLite's pricing and features, and discover how they may or may not align with your business needs.
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A Snapshot of MailerLite's Pricing and Features
MailerLite has recently updated its pricing structure for 2024, offering a more comprehensive and flexible approach to email marketing. The new structure caters to businesses of all sizes, from startups to large enterprises. Here's a concise overview of the updated pricing tiers:
Marketing Emails:
- Free Plan: Supports up to 1,000 subscribers with 12,000 emails per month.
- Growing Business Plan: Starts at $9/month for up to 500 subscribers (billed annually).
- Advanced Plan: Begins at $18/month for up to 500 subscribers (billed annually).
- Enterprise Plan: Custom pricing for businesses with over 100,000 subscribers. (no public price available)
As your list grows, your price increases.
Transactional Emails:
- Free Plan: Free with 3,000 emails/month; additional emails at $1.00 per 1,000.
- Starter Plan: $28/month (billed yearly) for 50,000 emails/month with extra features.
- Professional Plan: $88/month (billed yearly) for 50,000 emails/month with extra features.
- Enterprise Plan: Customized solutions tailored for large organizations (no public price available)
Again, as your needs increase, so does your pricing structure.
Details About Free and Paid Plans by MailerLite (Marketing Emails)
MailerLite's 2024 pricing structure for marketing emails exemplifies a strategic approach to scalable email marketing solutions.
The Free Plan
The Free Plan serves as an entry point for businesses, accommodating up to 1,000 subscribers with a monthly email limit of 12,000. This plan doesn't skimp on essential features, offering a drag & drop editor, email automation builder, website creation tools, 10 landing pages, comparative reporting, and signup forms & pop-ups. With 24/7 email and chat support for the first 30 days, it's an ideal launchpad for email marketing initiatives.
The Growing Business Plan
The Growing Business Plan elevates your email marketing capabilities significantly. Pricing scales with your subscriber base, starting at $9/month for up to 500 subscribers and reaching $125.10/month for up to 20,000 subscribers. This plan unleashes unlimited monthly emails and expands to three user seats, ensuring team collaboration. The feature set expands dramatically, encompassing digital product sales, unlimited templates, dynamic emails, campaign auto-resend functionality, and multivariate testing. With unlimited websites, blogs, and landing pages, this plan empowers businesses to create comprehensive marketing ecosystems.
The Advanced Plan
For businesses requiring advanced functionality, the Advanced Plan delivers a robust suite of tools. Pricing again scales with subscriber count, ranging from $18/month for up to 500 subscribers to $162/month for up to 20,000 subscribers. This plan removes all limits on user seats and provides 24/7 live chat and email support.
The advanced features include smart sending algorithms, Facebook integration, a custom HTML editor, and promotion pop-ups. Enhanced automations, a preference center, and an AI writing assistant further amplify your marketing capabilities. Partner discounts add extra value, making this plan a powerhouse for sophisticated email marketing strategies.
Each tier in MailerLite's pricing structure is meticulously designed to provide businesses with the tools they need at their current growth stage while facilitating seamless scaling as their needs evolve. This approach ensures that businesses of all sizes can leverage powerful email marketing tools without overpaying for unused features or capacity.
Details About Free and Paid Plans by MailerLite (Transactional Emails)
MailerLite's transactional email pricing structure demonstrates a strategic approach to meeting diverse business needs across multiple tiers. The Free Plan serves as an entry point, offering 3,000 emails per month at no cost, with additional emails priced at $1.00 per 1,000. This plan includes essential features such as one sending domain, three active templates, 7-day data retention, and up to 1,000 daily API requests, making it ideal for businesses just starting with transactional emails.
For growing businesses, the Starter Plan provides a significant upgrade at $28 per month (billed yearly) for 50,000 emails. This plan expands capabilities with 100 SMS credits, 20 user seats, 50 sender identities, 10 sending domains, 250 active templates, and extends data retention to 14 days. With up to 100,000 daily API requests and live chat support, it's tailored for businesses scaling their transactional email operations.
The Professional Plan, priced at $88 per month (billed yearly) for 50,000 emails, further enhances email marketing potential. It offers 150 SMS credits, allows for 1000 sending domains, and provides unlimited active templates. With up to 500,000 daily API requests, this plan is designed for businesses with high-volume, complex transactional email needs.
For enterprises requiring customized solutions, the Enterprise Plan offers bespoke pricing and features. This top-tier plan removes all limits on seats, sending domains, and active templates. It extends data retention to 30 days and allows for over 500,000 daily API requests, catering to the most demanding transactional email requirements.
Each tier in MailerLite's transactional email pricing structure is meticulously crafted to provide businesses with the tools and capacity they need at their current stage while facilitating seamless scaling as their needs evolve. This approach ensures that businesses of all sizes can leverage powerful transactional email tools efficiently and cost-effectively.
MailerLite's Free Plan vs Paid Plan: Which is Better?
When evaluating MailerLite's offerings, the choice between free and paid plans hinges on your specific email marketing requirements and business growth trajectory.
Free Plan: Ideal for Startups and Small Businesses
The Free Plan stands out as an ideal starting point for startups and small businesses venturing into email marketing. It accommodates up to 1,000 subscribers and allows for 12,000 monthly emails, providing essential features such as a drag & drop editor and basic automation capabilities. However, it's important to note that this plan limits you to a single user seat and includes MailerLite branding, which may impact your professional appearance.
Paid Plans: Designed for Growing and Established Businesses
In contrast, MailerLite's Paid Plans are strategically designed to meet the needs of growing and established businesses. These plans eliminate restrictions on monthly emails and significantly increase subscriber limits, allowing for scalable marketing efforts.
They unlock a suite of advanced features, including digital product sales capabilities, multivariate testing for optimized campaigns, and AI-powered writing assistance to enhance content creation. Crucially, paid plans remove MailerLite branding, projecting a more professional image to your subscribers. The inclusion of multiple user seats and enhanced support options further amplifies their value proposition.
For businesses aiming to elevate their email marketing strategies, investing in a paid plan offers compelling advantages. The unrestricted sending capabilities coupled with advanced features create a potent combination for driving higher engagement rates and conversions. This enhanced functionality has the potential to generate a substantial return on investment, making paid plans a strategic choice for businesses serious about leveraging email marketing as a growth driver.
Final verdict - Free vs. Paid Plans
The ability to scale your email marketing efforts efficiently can be a game-changer. While the free plan serves as an excellent entry point, the advanced capabilities of paid plans provide the tools necessary to stay competitive and drive meaningful results. As your business grows, the transition to a paid plan becomes not just an upgrade, but a strategic investment in your marketing infrastructure.
Consider the Alternatives
While MailerLite offers competitive pricing and features, it's crucial to evaluate all options, especially for businesses with large subscriber lists (over 100,000). With significant resources invested in building your email list, ensuring you're getting the best value and features for your needs is paramount.
How are Contacts Counted Against Your MailerLite Plan's Limit?
MailerLite's billing is based on active subscribers only. Here's how it works:
- Only contacts labeled as "active" count towards your plan limit
- Unsubscribed or bounced contacts don't affect your billing
- Contacts remain counted for 30 days after your last email to them, even if removed from your list
- For example, with a 2,500 subscriber plan, you can email up to 2,500 unique subscribers in a 30-day rolling window
Understanding this system helps you manage your list effectively and control costs.
How Do You Switch Between Different Plans?
MailerLite has engineered a flexible system for plan adjustments, aligning with the dynamic nature of business growth. Users can effortlessly modify their plans through the Billing and Plan tab in their account settings, gaining instant access to new features upon selection.
The platform accommodates various transition scenarios: switching from annual to monthly plans is permissible at any time, though the change takes effect only after the current annual cycle concludes. Conversely, transitioning from monthly to annual plans is executed immediately upon checkout.
For businesses needing to downgrade, changes are implemented at the conclusion of the current billing cycle. This adaptable approach empowers businesses to scale their email marketing strategies in perfect sync with their growth trajectory.
What Happens If You Outgrow Your Subscribers' Limit in MailerLite?
MailerLite has implemented an automatic upgrade system to ensure uninterrupted service. Here’s how it works:
- If you exceed your current plan's subscriber limit, you'll be automatically upgraded
- Your account will move to the next appropriate tier
- You'll receive a notification as you approach your limit
- For free plan users, reaching 1,000 subscribers will halt email sending until you upgrade or reduce your list
This system prevents any disruption to your email marketing campaigns as your subscriber base grows.
Does MailerLite Offer Any Discounts?
MailerLite offers a generous discount for non-profit organizations: 30% off on all plans for verified non-profits
To claim this discount, you’ll need to contact support via live chat or email, and mention non-profit status in your approval application. Then, provide documentation verifying your status (e.g., IRS tax exemption certificate for U.S. non-profits).
This discount allows non-profits to leverage powerful email marketing tools at a more accessible price point.
What is MailerLite's Refund Policy?
MailerLite's refund policy is straightforward:
- No refunds are provided for unused or partially used plans
- It’s also important to note that if MailerLite determines you have violated their Anti-Spam policy your account could be suspended. And, you will not receive any refunds for this either - regardless of how many months you have left on your billing cycle.
MailerLite's refund policy underscores the importance of carefully considering your commitment when choosing an annual plan.
Is There a Good Alternative To MailerLite?
Yes! While MailerLite offers a robust set of features, SendX stands out as a superior alternative, expertly balancing power and simplicity in the email marketing landscape. SendX's intuitive user interface caters to both novice and seasoned marketers, ensuring a seamless experience regardless of expertise level.
Our platform's sophisticated automation capabilities empower businesses to create and execute complex marketing strategies with ease, driving engagement and conversions.
SendX's competitive pricing structure is designed to scale alongside your business, providing exceptional value at every growth stage. This adaptability is complemented by industry-leading deliverability rates, maximizing your email ROI and ensuring your messages consistently reach their intended audience.
The platform's comprehensive analytics and heat mapping tools offer deep insights into campaign performance, enabling data-driven decision-making that propels your marketing efforts forward.
What truly sets SendX apart is its unwavering commitment to customer success. With rapid response times and expert support, SendX ensures that you have the guidance and resources needed to fully leverage the platform's capabilities.
This focus on user experience, combined with a powerful feature set, makes SendX the ideal choice for businesses aiming to elevate their email marketing game.
Whether you're just now embarking on your email marketing journey, or seeking to scale existing campaigns, SendX provides the robust tools and dedicated support necessary to drive meaningful engagement and conversions. Experience the SendX difference firsthand by claiming your free trial here.
Discover how SendX can revolutionize your email marketing strategy, delivering tangible results that propel your business forward in today's competitive digital landscape.
