When you are conducting an email marketing campaign, there are many features and strategies, which can help you be more effective for your business.
A confirmation email is a transactional message sent automatically after a specific trigger, such as an order placement or booking. For example, the mail you get after placing an order at an online shopping website confirming your order is a confirmation email. Similarly, booking tickets will get you a confirmation email (When you book tickets) from the online provider.
Why are confirmation emails important?
There are many reasons which point towards the fact that they are effective tools for your business. For one, they land straight in the inbox and almost never in spam – this means that the visibility of your email is extremely high. They usually have some sort of information which is useful to the customer, which means that the click-through rate is also high. The anticipation of awaiting the confirmation email also ensures a higher open rate. Businesses can also use confirmation emails to promote related products or services through the confirmation email, owing to the visibility.
