Email is still one of the best performing marketing channels there is. To understand how powerful it is, know this—Email gets more conversions than any other marketing channel. It converts better

Table of Contents What is B2B email marketing? Why B2B email marketing? Pricing Structure The 8 best B2B Email Marketing Software 1. SendX 2. Brevo 3. Mailchimp 4. AWeber 5. HubSpot 6. Drip 7.

Your email list is one of the cornerstones of digital marketing. Email marketing helps you increase brand awareness and generate more sales. It’s why you hear so many professional bloggers throw

You have heard it before: “the customer is always right.” Cliché as it may sound, it’s true. Your customers know things that you could use to improve your email marketing strategy in ways that you

For your email marketing campaign, an infographic can be one of the best additions to boosting its effectiveness by manifold. Did you ever try to utilize infographics in an email marketing newsletter

Would you like it if you were to talk to an audience in a hall or meeting room, but with a wall between the stage and their seats. No, right? Because you won't be able to know how they are reacting

Whether you're running an eCommerce store, managing an online gaming community, or promoting a cryptocurrency project, having the right email marketing platform is crucial to your success. This is

Marketing is no longer restricted to the prime location billboards or prime time television adverts. It has long since evolved past the transactional efforts to maximize sales. Today, marketing has a

The number of email users surpassed the 3,9 billion mark. 59% of customers influence the decision to purchase by letters. However, even today there are professionals who are skeptical about email

Marketing is best when it feels genuine. Customers build a connection with brands that feel less “corporate” and more like real people. This is especially true in email marketing. Unlike social media

With the increasing use of innovations, it is not a big deal to capture your audience and find new opportunities for selling. This journey starts with the capture of leads. All the B2B & B2C

Source: Freepik Is email marketing actually useful for financial services? The answer is a resounding yes. Email marketing is just as relevant in the finance industry as it is in any other industry.

The blogging education website Create and Go wrote a really awesome article last year about power words, and how they could be used for bloggers. This got us thinking about using power words for

Living in the digital era, when more and more people become victims of a data breach, modern users are afraid of sharing their email addresses. In fact, 733 million email addresses were stolen in

Email marketing is one of the most stable and effective ways for business owners to drive conversions and raise brand awareness. When done right, it can generate impressive returns - 4200% return on

Webinar held on 11th February, 2021 Join us as we tackle the next level in email deliverability: Using industry case studies to showcase common problems and give you the tools to solve them! Watch it

Webinar held on 12th January, 2021 Join us as SendX's founder, Varun Jain, talks about the basics and more of deliverability. Just some of the subjects we talked about: Understanding sender

Webinar held in December, 2020 Join us as SendX's founder, Varun Jain, talks about the basics and more of deliverability. Just some of the subjects we talked about: Understanding sender

Social media is great for audience engagement, performance is good for generating brand awareness and influencer marketing might work if you want to establish some credibility. But email has proven

The world of digital content marketing doesn’t go to sleep. As a business, whether big or small, you must create content daily to raise awareness about your products, promote your brand, or showcase

In email marketing, A/B testing is the process of sending one variation of your email to a subset of your subscribers and a different variation to another subset of subscribers and then looking at

Business leaders everywhere recognize that consumer experience is such an essential metric. Customer experience affects not only initial interactions but also contributes vitally to the retention of

My first reaction was 'oh man, it takes guts to tell a story of you getting scammed.' People make you feel shame and foolish. The recent case of a phishing attack on Nidhi Razdan is an eye-opener!

Emails are an effective, easy, and great way for companies to improve customer retention. For B2B marketers, email marketing remains the best and most effective channel for revenue generation. It is

Successful but challenging is how most businesses described their email marketing campaigns. Challenges with engagement, personalization, communication, customer retention, and brand awareness are

A lot of folks believe that email is dead. With the increased use of chatbots, social media platforms, etc., the assumption is that email's place has been overtaken. However, this assertion, and the

What is the email bounce rate? Email bounce rate is the percentage of email addresses in the list to which you sent the email, that didn't receive the email because the email server on their end

Over the years, the wealth of information on the World Wide Web has proven to be a great resource for businesses around the world. Today, we are able to harness that vast amount of information to

When you are running a business, there is always a desire to grow your brand’s visibility and influence that drives you to achieve excellence. There is no better way to make your marketing campaign