Do you often find yourself hitting the 'send' button on bulk email campaigns, hoping to capture the attention of your audience?

Ad costs and influencer marketing prices in e-commerce have gone up a lot, leaving marketers confused. They want to find a way to reach customers effectively without spending too much money. Well, it

As an email marketer, you're not just competing against other businesses in your industry. You're also up against spam filters, blacklists, and ever-changing email regulations.

In the world of email marketing, deliverability is key. After all, what good is a carefully crafted email campaign if it never even makes it to the inbox?

It doesn’t exist if it didn’t land in the inbox.

“A bad email reputation is like a hangover: hard to get rid of, and it hurts everything else.” – Christ Marriott.

Every marketer raves about email marketing and how it tops the ROI charts.

Did you know that one of the top reasons for emails going to spam is that email authentication fails?

Email marketing has become a synonym for promotional campaigns. That’s because marketers usually put all their eggs in that basket, hoping to secure maximum returns.

Billions of emails are exchanged daily, and over 100 million are blocked too from reaching the subscriber’s inbox.

While marketers spend hours perfecting their marketing emails, there is one thing they often overlook– transactional emails.

Table of Contents

Morty was a beginner in email marketing. His browser history never had an entry about email deliverability. All of his focus was on dashing templates or quirky subject lines. Then Morty saw a drop in