106 email marketing statistics sourced from Litmus, Statista, Klaviyo, and more. Covers ROI, deliverability, automation, mobile, personalization, a...
A newsletter is a recurring email sent to a list of subscribers, delivering news, insights, curated content, or updates on a specific topic. At Sen...
As an email marketer, you put a lot of effort and time into creating engaging and relevant content for your subscribers. But often, your messages end up in the Promotions tab instead of the inbox.
Waves of new marketing strategies may pop up every year, but email campaigns remain one of the most effective options to date. In fact, studies show that most smartphone users prefer to receive bra...
Step right up to learn how to hit the jackpot with your casino email marketing strategy! With more than 50% of players returning to casinos because of being emailed about promotions, it's a sure be...
Email marketing is an excellent and effective process for many reasons. It gives you many opportunities to interact with your followers, who become loyal to your business because of the frequent co...
If there's one type of email that can provide 3 benefits at once — enhance customer engagement, provide targeted information, and improve the overall customer experience — it's triggered email.
Email marketers face an inbox avalanche every day. Your subscribers receive a barrage of messages—newsletters, promotions, transactional notifications, and more as well! Just keeping up with email ...
Conversion rate optimization (CRO) is essential to turn people from just looking at your emails into actually doing something, like buying your product or clicking on your link. It's more than writ...
Timed popups are a specific type of popup window that appears on a webpage after a predetermined amount of time. Unlike immediate popups that appear as soon as a page loads, or action-based popups ...
Deferred Email refers to an email that has been temporarily delayed by the recipient's email server. This deferral is not a deliberate action by the sender but rather a response from the receiving ...
Are you tired of receiving unwanted emails? You're not alone. According to a survey by MarketingSherpa, 69% of email recipients report emails as spam based solely on the subject line. And when it c...
In email marketing, you might be tempted to test everything from your subject line's word count to the hue of your CTA button.
As companies grow and business needs change, so too do their technological requirements. Over 80% of small businesses rely on email services to acquire new customers and respond to client requests,...
Nothing grabs attention like an urgent call-to-action. Marketers just like you can harness the persuasive power of email offer urgency by strategically emphasizing timely, limited offers.
As email marketers, we constantly juggle with design aesthetics, captivating copy, and that ever-elusive perfect subject line. But, how do we truly discern which element elicits the best response f...
Let’s talk about email pretext for a moment, shall we?
Go anywhere these days and you’re bound to see someone on their mobile device. Did you know that 85% of people are checking their email on smartphones?” From chatting with friends to exploring soci...
While traditional emails have long served as a static medium of communication, AMP (Accelerated Mobile Pages) for email is transforming these messages into dynamic, interactive, and engaging platfo...
Did it happen to you that your email campaign backfired despite spending time and effort ideating, designing, and personalizing it?
