An email blast is a process of sending the same email to your complete email list. And it also goes by the name broadcast, bulk email or mass email.
Features that differentiate email blast from an email campaign
An email blast is:
- Sent to the entire list vs a segmented one
- Not targeted or personalized
- Sent at the same time to everyone
You might have doubts about launching an email blast because why not use features to segment & personalize that are provided by all ESPs. So why would someone still do an email blast?
You might have doubts about launching an email blast. Why should someone still do an email blast when you can speak to each customer differently with all the advanced features ESPs are providing?
That’s because sometimes you don’t need to personalize heavily or segment like a ninja. You work on email marketing to make it more efficient, not to show off any skills for using features.
Here are some scenarios when blasting an email makes sense:
- Sending a set of guidelines to your audience,
- Launching a storewide sale
- Offering a free webinar
- Sending out a newsletter
- Launching a new feature
Since you would be dealing with only one email and one list, you will save both effort and time. You won’t have to create groups of people, tags or collect data.
Smart marketers also save money with blast emails. They choose an ESP that offers basic features of blasting email and provides bulk rates. Hence costing less than the ESPs with advanced features.
How does the process look?
Compose a single message, attach your whole list in the Send To section and hit that Send button.
That’s just a high-level view. There are things you need to be on top of to ensure that your efforts have a high ROI:
- Clean your list - remove any bounced, invalid, unsubscribed email IDs
- Do not try to say many things in one email. Say one thing, clearly.
- Choose a clear, straightforward subject line
- Give a clear CTA for people to engage
- Choose an email marketing software that has a high delivery rate
If you already don’t know, you should check out SendX, a young, 3yo ESP already helping 3000+ companies send emails with a high delivery rate. At affordable prices and with all the essential features in easy to use interface, it’s a steal. You can check it for free for 14-days.
How often can you blast an email?
Context is king when it comes to frequency. There is no single number that will fit for everyone.
The volume of communication one can stand from your company depends on how they engage with you and how valuable your email is.
Lastly, let’s look at two of the real-world email blast examples:
Notice the choice of words used here - all, everyone, one another - which shows that these are for everyone that is using the app, be it driver or rider. In Delhi or in LA. The topic - safety and respect are also such that this will resonate with everyone.
This short email from Slack introduces a new feature they had just launched, ‘slack tips’. Notice how it addresses both new users and seasoned pros.
Whatever you send - an email campaign, an email blast or a pigeon, just look at the ROI and judge for yourself what works best.
If you wish to read more about email blasting, you can check out this article.