Shivani Srivastava
Author: Shivani Srivastava  |  

A Content Marketer by heart, Shivani is passionate about writing anything in the field of the technological landscape. A bibliophile who is always is hungry for knowledge and growth.

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So, what is that one thing that you do after you wake up? Meditation? Make coffee? Let me prick a bubble for you. Most people around the world prefer to check their emails first thing in the morning. Because according to a report by Radicati, the active email users in America came out to be 3.9 billion.

While this is true that people might open the emails but will hardly click through your content. Because, according to GetResponse, the average click-to-open rate for emails sent in Asia alone is, 13.74%.

2020 is already half gone in fighting the crisis. But did you know that both March and April witnessed an increase in open rates with nearly four-point increases for both months from 2019 to 2020—an increase of more than 20% (Campaign Monitor, 2020).

Of course, email marketing is working at a top-notch rate. The question is, which tool to employ to send those emails in bulk?

Don’t worry! We are here to your rescue. We have been jumping on and off to try different bulk email tools to see which one works the best. And finally, we have shortlisted a few. Call it an intense investigation!

Top 5 Bulk Email Tools for 2020

1. SendX

SendX Dashboard

So, when you are employing any tool for marketing, you want to be sure that it is the best of the best, and that nothing should go down the drain.

SendX is one such intuitive email marketing tool that is both trustworthy and affordable. While some bulk email marketing tools carry hidden costs once you get onboarded with it, every plan in SendX is transparently displayed.

It comes with unlimited email sends to your opted-in subscribers and it charges only for the subscribers that you have got without any email limits.

The thing with new software and tools is that they strive to be better and provide more options than the industry giants and the ones that dominate the marketplace. One thing that we witnessed while using MailerLite was, we dropped a query to the customer support team. But the reply that came was, it can’t be resolved because the team is on a virtual retreat.

While it is essential to take a break, leaving the customers altogether is not what any business would want. SendX provides 24x7 customer support through all the mediums, be it phone, email, or chat support.

SendX’s monthly paid plans start from $7.49 for 1000 subscribers and keep hiking depending on the number of subscribers.

SendX Pricing 

Recommended if:

  • You are looking for turning your website visitors to customers through email automation campaigns and top-notch deliverability. It allows mail campaigns optimization based on 30+ parameters
  • You want a huge variety of forms and landing pages
  • You want excellent customer support.

Not Recommended if:

  • You are looking for an advanced marketing automation tool and complex workflows.
  • Yow want extensive integration options to other websites or service providers


If you are a small or medium-sized business and want to send in an email with a creative touch then MailerLite can work well. Of course, it is a widely used email marketing tool but if you want a built-in CRM and a variety of marketing features then you might want to look for an alternative.

It might work out well for freelancers, startups, and small businesses for sending out emails with a clean and simple design. Of course, everyone might be aware of its simple drag and drop feature but if you want to run bulk automation sequences, there is a possibility of a few glitches.

This is because many of their customers complain about the fact that their emails land up in the spam folder. Of course MailerLite tried to rectify this problem but it cannot be deemed as overall satisfactory.

MailerLite, now, follows quite a strict account approval policy. Although it just takes a day to get your account approved, yet they will not provide any reason in case the account is disapproved.

In terms of affordability, the starting price for 25000 email contacts is $15/mo. Also, this bulk email tool can send up to approximately 12000 emails per month in case you have a list of 1000 contacts. Also, if you need add-on options, you can go for MailerPro. It is available at $100/mo which is quite affordable as compared to Mailchimp Pro at $199/mo.

Recommended if:

  • You are a solopreneur, have a startup or small business with a decent budget. It is an affordable tool if you want to send out basic automation sequences, segment your contact, edit landing pages, and more.
  • You want to do something creative. With a beginner-friendly interface and easy to use drag and drop email editor, MailerLite comes handy to build RSS campaigns as well.

Not recommended if:

  • You need advanced reporting and comprehensive analysis.Of course, the basic reports such as, open rates, total clicks, etc, of any campaign can be tracked. But if you need social media reports and tracking, unfortunately, it is not in the picture.  
  • If you are a large business and want advanced level automation sequences. While it entails the feature for basic automation workflows, it doesn’t come in handy as you move forward with complex workflows.

3. Mailchimp

While this bulk email tool is the most popular of all, there are some intricate details that you must consider before choosing the same. It is right that they offer a free plan for email marketing and that it comes with an easy-to-use email-builder feature. Besides providing the autoresponders feature and email contact segmentation, it allows setting the email delivery options based on time zones and geolocation.

It offers integration with popular websites like Shopify and WordPress, but at the same time, if one talks about the automation features, it comes with quite a few limitations.

Mailchimp has tried to game up their business by bringing in their set of ‘advanced features’, but to tell the truth, it hasn’t been working that well. Their workflow editor might not be a smooth ride for you. Also, they charge ridiculously high prices on the basis of ‘audience’ and not on the ‘email lists’. As a result, the user ends up paying for the unsubscribed contact as well.

Apart from the premium plan, Mailchimp also launched Mailchimp Pro. It is an add-on feature at $199/mo in which you get advanced features like advanced segmentation, optimizing the send-in-time, comprehensive testing and more.

They provide an offer of a forever free plan. Accordingly, you may send 12000 emails to a contact list of 2000 subscribers. But in the free plan, you don’t get live customer support. On top of that, you don't have the option to remove their watermark in your email.

Mailchimp’s monthly paid plans start from $10 for 500 subscribers which keep on hiking up with every 500 subscribers. This price hike could actually put holes in your pocket.

But if you don’t have any budget constraints, you may go for this amazing email marketing tool.

Recommended if:

  • You want to integrate with other websites or service providers (Zapier, Magento, WordPress)
  • You require a one-stop solution for inbound email marketing campaigns for lead capturing and a CRM

Not recommended if:

  • You want an easy to manage automation email marketing. Mailchimp is not the best one in the automation email sector for it entails a complex workflow editor and it could take a lot of time to design a good automation sequence.
  • You want to try affiliate marketing for it levies heavy penalties or account cancellation
  • You want very good customer support.They can be contacted through email and live chat but the process is quite slow.

4. Sendinblue

If you are looking for an email and SMS marketing software, Sendinblue provides the same. Based in Europe, this marketing platform has observed rapid growth in a short time. With its easy to use drag and drop feature, even an amateur can create engaging and eye-catching emails.

It employs a beginner-friendly approach. This approach allows the beginners to send in engaging emails, design workflows, easily segment the users, send bulk emails on a specified time for better deliverability, and more.

Although this tool allows a free plan of 300 emails per day, again, you will not be getting rid of its watermark. Sendinblue’s monthly paid plan starts from $25/mo and you may also opt-in for SMS services based on your requirements.

Just like Mailchimp, they also tried to game up their business by adding on advanced features. Accordingly, they worked on providing live chat support, CRM features, landing page builder, etc. Along with it, they offer a separate plugin for sending bulk emails via their SMTP that help in sending automated emails from your WordPress site.

Recommended if:

You plan to send a one-on-one campaign along with SMS. It works well for trigger-based emails or transactional ones and track them to see if they have been successfully delivered, opened, clicked on, etc.. Its automation workflow editor equips you to build unique campaigns.

  • If you are an eCommerce business,  on a tight budget and don’t want to miss out on advanced features of bulk email marketing. This SendInBlue Review guides you with tutorials to get started.

Not Recommended if:

  • You want more number of login and access options. It can only happen if you buy a premium or enterprise plan.
  • You want an easy account setup. It’s quite time-taking and a tedious job.

5. ActiveCampaign

If you are searching for an all-in-one CRM platform along with an automated email marketing system, then this might be the one for you. They provide decent automation features, options for integration with other providers, reports, and analysis for sales through the emails sent.

You will get to send unlimited emails with each plan according to the number of contacts available. ActiveCampaign’s pricing starts from $9/mo and the Lite plan costs $49 per month.

If you have a contact list of 10,000 then it will cost you between $111 to $399 per month. As the price hikes up, you get access to a number of features like A/B testing, consistent support, and more.

Recommended if:

  • You want to create advanced email sequences and need an integrated platform for sales purposes for your business.
  • You are into multi-channel marketing. ActiveCampaign is a plus if you were to manage the displayed ads on Facebook to your contact list. You can also send personalized SMS to the leads who visit your websites through ActiveCampaign.

Not Recommended if:

  • You are just a beginner in the email marketing field and want less maintenance for this tool is quite an advanced one. It may take a while to get used to the features of this tool.
  • You want to keep it simple. If you need a tool for just a basic automation sequence email, you may want to go for an alternative

Wrapping Up

After this detailed discussion about the bulk email tools, you might have got an idea for which one to go for. You may hop on each tool and sign up for free, watch demos, and take free trials for better understanding.

Each of the above mentioned tools have their pros and cons. Therefore, choose the tool that fits well with your business needs. For instance, if you are a beginner go with Mailerlite and not ActiveCampaign, or if you are tight on budget then you might want to avoid Mailchimp and check out SendX.

Visit SendX now and get a 14-day free trial. It is trusted by 3000+ companies all across the globe.