For many people, email marketing always ends up costing more than what they expected. Sometimes they pick the wrong plan or miss the hidden costs. Then they get surprised when the bills come in.
Glad that you are here and want to do your research before your email marketing becomes a cash-burning machine. On that note, here's a bit more on how email marketing pricing is done.
To make sure you know exactly what your bills would look like with ConvertKit, let’s take a walk you through everything that will affect your bill.
ConvertKit Pricing Plans Summary
|Free Plan?||Yes, but does not provide premium support or integrations|
|Lowest price plan||$29/month, for 1000 subscribers|
|Charges for Unsubscribers?||Yes, till the next monthly billing cycle|
|Discounts||2 months free when you pay early|
|Refund Policy||30-Day Refund Policy|
|Price Compared to SendX||3X more expensive than SendX|
This is the pricing on their official website & we get a high-level view from this:
- Pricing is based on the number of subscribers only.
- You get all the features in all the plans.
- The lowest price is $25/mo for 1K subscribers ($29/mo if you opt for monthly billing)
In a nutshell, all the ConvertKit paid plans offer almost all the features.
What is ConvertKit Freemium plan?
They recently made a switch to being a Freemium platform.
What it means is that you can now have a free ConvertKit account and build unlimited landing pages or opt-in page to grow your subscriber list. You will be charged and asked to buy a plan only when you start sending emails to this list.
But when you move to one of their paid plans, they are not the cheapest when compared to options like SendX or ActiveCampaign.
Try me, before you buy me
If you have over 5,000 email subscribers, you can schedule a demo with their sales team. They'll show you around the app and answer any questions.
If you are still not convinced, you can take the 14-day free trial and check out all the features. So after 14-days you can simply stop using the services or you can submit your credit card details and continue. They don’t take your credit card details up front.
Do I get all the features in all plans?
Yup, you get all the features in all the plans. Except for free concierge migration that’s reserved for accounts with more than 10K subscribers.
Unsubscribed & Duplicate Subscribers
No, unlike Mailchimp and some other services, ConvertKit doesn't charge you for unsubscribed & duplicate subscribers. Their pricing is subscriber-centric rather than list-centric.
Let’s take a scenario to understand this better.
Suppose you have 3 lists:
Newsletter List with - 3300 subscribers (out of these 300 unsubscribed)
Product Link Click List = 1000 subscribers (already included in Newsletter List)
Customers List = 200 subscribers (already included in Newsletter & Product Link Click Lists)
So you will be charged based on 3000 subscribers. That means it won't count unsubscribed & duplicate subscribers for billing.
What discounts does ConvertKit offer?
Convertkit offers a discount if you choose an annual payment plan. You basically pay the price of 10 months for a service of 12 months. 2 months of free service will help you save from $58 for 1K subscribers & up to $238 for 10K subscribers.
What happens if you outgrow your Subscribers’ limit?
First, you take a shot of tequila and celebrate.
Then you relax as your plan will be automatically upgraded to the next level. You don’t have to monitor your account each hour and sweat about missing sending an email to a bunch of people, just because you didn’t upgrade your plan.
Does ConvertKit play it fair when you want to Upgrade or Downgrade?
ConvertKit charges for the billing period ahead.
That means when you pay your $29 monthly bill on January 1st, you're paying for up to 1,000 subscribers from January 1st to February 1st. If you upgrade or downgrade in that period, they'll pro-rate and apply the difference (positive or negative!) to your next monthly invoice.
If you clean up your list and downgrading will save you cost, it won’t be done automatically. You will have to send them an email and they will downgrade your account tier, and pro-rate your next invoice accordingly.
Do I pay extra when using Integrations?
ConvertKit has about 90 integrations (e.g. Shopify, WooCommerce, SumoMe, ConvertPlug, etc.). You don’t pay anything extra for any of these.
Some of the “integrations” they mention need to be set up manually by copying and pasting HTML code.
What is ConvertKit refund policy?
It has a 30-day refund policy, so if you cancel, you can request any funds paid in the last 30 days to be refunded in full. The 30-day refund policy applies to all plans, including annual plans.
What should you do now?
Know that ConvertKit is an email marketing service made for creators, artists, podcasters, and bloggers. It was started by Nathan Barry, a blogger himself.
If email templates and A/B testing are not your priorities right now and you are looking for clutter-free, easy to use email marketing software, ConvertKit is an option.
But yes, it is expensive compared to other platforms. Some of them even provide more features at lesser prices.
Which ones, you ask?
You can checkout SendX here. Before you go, I have done some maths for you comparing ConvertKit and SendX, and I'm glad to let you know that SendX is 68% cheaper! It will cost you only $7.49/mo for 1K subscribers. You can send unlimited emails at this pricing. But the incredible part is, it includes more features like advanced segments and email templates at lower prices.
SendX sounds like the obvious option, but rather than listening to me, you should check it out for yourself. Take the 14-day free trial (no credit card required!) and let us know in the comments section if you have any questions.
Please note: We make our best effort to keep the pricing information updated but in case it changes, we can not be held accountable for anything mentioned above.
1) Does ConvertKit have a free forever plan?
ConvertKit has a free forever plan with which you can manage up to 1000 subscribers. All you need is a platform and the ability to grow your audience.
2) If my list shrinks, does ConvertKit automatically downgrade to the next lowest plan next month?
No. If you clean up your list and downgrading will save you cost, it won’t be done automatically. You will have to send them an email and they will downgrade your account tier, and pro-rate your next invoice accordingly.
3) What features do I get in a forever free plan in ConvertKit?
The Free plan includes Unlimited landing pages, Unlimited, customizable CTAs & signup forms, Unlimited traffic, Mobile responsive designs, the capability to manage 1,000 subscribers, email broadcasts, and more.
4) Do I have to pay for unsubscribes as well in ConvertKit?
No. ConvertKit doesn't charge you for unsubscribed & duplicate subscribers. Their pricing is subscriber centric rather than list-centric.
5) Does ConvertKit have landing pages?
Yes. Landing Pages are hosted by them and are a great option if you don't yet have a site, blog, or other places to host a Form, or if you would rather not create another page for your existing site.
6) Can I downgrade my account to a free plan in ConvertKit?
Yes. You need to mail them or head to the message icon in the lower right-hand corner to start a conversation with someone from our support team to help you downgrade.