With the growing emphasis on mental health and wellness in the United States and around the world, therapist promotion is now an even more essential part of growing a practice. The days of placing an ad in the back of the newspaper are long gone. To stick out in today's industry, mental health practice marketing needs a systematic plan.
In 2016, almost 50 million citizens in the United States struggled with mental illness. This figure excludes the untold number of people who suffer in isolation and refuse to seek assistance.
The fundamentals of marketing yourself as a therapist require a strong emailing strategy. This is because emailing is a great way to meet your clients, talk to them about any updates you may have, and offer advice or share positive, encouraging thoughts on days you're not meeting.
People in the second largest group, millennials, are the most likely to pursue counseling. It’s this percent of millennials who understand how important it is to look after their mental wellbeing. This suggests that counselor marketing must meet this audience and help normalize seeking mental help and remove the existing stigma that accompanies when seeking support.
But it isn't just the "how" of therapist marketing techniques; it's also the "what."
Help ensure that your marketing is truthful, constructive, and true to your approach and experience as a therapist is a critical piece of the puzzle. You want patients who will benefit from your practice, not just figures who will enter and exit your building. Millennials are looking for authenticity: They will seek out specialists who are sincerely interested in assisting them, and they will look for a therapist/counselor who fits the description.
There are a few smart tips you can follow to start or grow your emailer base. With them, you'll be able to gain more clients while ensuring your current ones stay on:
Your millennial patients use social media with nearly 91% of millennials use social media daily. This means you'll need to reconsider your social media marketing strategy if you want to engage with millennials genuinely. The aim is to be available to citizens whenever and wherever they need assistance.
Set up an Instagram account (the most common site among millennials) and post and respond to questions regularly. You can use this to draw customers into your site and get them to sign up for your email marketing. Make sure that the creatives that you use on social media are tailored for your audience. You can also use it to offer discounts or even a free therapy session for anyone interested and sign them onto your platform with an email ID later.
Many therapists, psychologists, and other medical professionals are cautious of using the internet to advertise their services. They are concerned that it would be seen as deceptive or manipulative. However, keep in mind that your marketing strategy is just as good as you make it! This ensures that the ads can be frank and genuine as long as you may be.
To make your campaign successful, you don't have to deceive your audience. In reality, being open and honest makes it much easier to communicate a clear message, build confidence, and establish positive credibility for your practice.
You'll also have a better chance of keeping clients. They may not believe that your marketing campaign has fooled them. This repeat business is critical because it represents a higher return on investment (ROI) per client for the production needed to keep their business.
Finally, you should consider email marketing to be a natural evolution of your practice. You wouldn't try to exploit or coerce your clients during therapy sessions, after all.
It is beneficial to use segmentation to split your market into demographic categories to guarantee that your customers get the most value from your emails. This helps you focus your emails better, raising your subscribers' probability of staying connected and reading your messages.
Sending standard emails to all users will make readers feel distant from your practice because the material might not be relevant to them. On the other hand, by segmenting your market, you will guarantee that your client gets valuable and essential content.
In any aspect of running a therapy practice, privacy and protection are paramount. Your direct email is no different, so when choosing a marketing service and organizing your content, make sure to follow industry best practices.
To secure the identities and contact addresses of the people on your email list, encryption is required. You can also make sure that every email contains a connection that lets customers unsubscribe at any time.
Remember that you should make it easy for people to sign up or resubscribe. You can put links at the bottom of blog articles and on the home page of the website, for example.
Assure them that their information is safe and secure with you, and you won't compromise on that. To build on this factor, you could also share testimonials from a few clients in your emails. This shows your audience that you're a therapist who takes their safety concerns seriously, and you won't compromise on that.
Integrity is the secret to growing your practice efficiently and ethically, as it would be for all of your marketing activities. Your online advertising should represent the same care and professionalism that you show to your clients.
Remember that prospective clients must be aware of your practice to profit from your service. As a result, the emails should try to communicate with those people genuinely and openly. This instills a level of trust and comfort in your customers, reassuring them that they can believe your company.
Use a good email servicing provider like SendX that allows you to smoothly operate your business without compromising quality. It'll help you build a steady base of customers, from where you can easily move forth and create value.