Drip emails are all about getting the right info to the right person, at the right time. They can help you run your business on autopilot with minimum effort.
So it’s great that you are looking for software to run your drip emails.
But with 450+ email marketing software available these days, which one do you choose & what criteria do you use to evaluate these?
Before we give you a list of top 5 drip email software, let me tell you three things you need to look for in a drip email software:
Email & Workflow Builder: To see how easy it is to create, schedule, and trigger your emails.
Reporting: To help you get data on key metrics that will guide your optimization efforts.
Pricing: To check if the pricing is based on the number of subscribers, emails you send, and which plan offers you drip email functionality.
To make it less overwhelming and save you the time of scheduling trials and demos with each tool, we have created this guide to give you a peek inside the top 5 drip email software.
Let’s read on to find out more.
Customer.io provides a visual workflow builder to create your drip sequence logic. It’s easy to drag-and-drop different blocks. You can also combine different ways of sending messages (emails, SMS, and push notifications) to your users.
To create your emails you can choose from existing templates or start from scratch. If you start from scratch, you can use a drag-and-drop editor, rich text editor or HTML code.
They have a visual workflow builder that
If you just want to send & track drip campaigns and don’t care about all other email marketing features, then you can choose from these selected platforms:
You can see the metric related to each step of the workflow in the sequence builder itself
To see how people are moving through the campaign, which emails are working, and which ones need optimization, you can go through the journeys metric.
You can export these reports as CSV and store them in your database.
They have a base price starting from $150 and you can send emails to up to 12K customers.
If you want to try before committing, they offer a 30-day free trial. You get access to automation and drip campaigns during the trial too.
The simplest way to create a workflow for your drip campaign is to use the premade workflow templates. You can choose anyone depending on your goals and needs.
You can also create a workflow from scratch by going to the visual workflow builder and dragging the blocks you want to use. You can use tags and scoring to track user behavior and optimize further communication flow.
You can use a list or calendar view to plan your emails for a particular day in your subscribers’ journey.
To create emails, you can use their simple drag-and-drop editor or start from one of the ready-to-customize templates provided
In the reports dashboard you get the open rate, click rate, goals, social media, bounce, unsubscribe and spam complaint ratio details for each campaign or list. You can choose to get this information directly to your inbox, weekly, monthly or any frequency that you choose.
They offer a 30-day free trial after which you can choose a paid plan. To use drip campaigns, you will have to choose the Plus Plan or above. The least price for Plus Plan is $49/mo for up to 1000 subscribers and 5 workflows.
Convertkit believes that plain, simple text emails perform better than image-heavy ones. So their email builder is focused on writing and editing. You don’t get bombarded with drag-and-drop features, fancy templates, etc.
You can create a drip campaign in just two steps - write your emails, do the setting for time, exclusion of any list, etc. and just hit save.
You can set the timing of the email under the ‘When to Send’ tab and that’s it. Once you do that for all the emails your drip campaign will be built.
You can get information on how each email performed and how the overall campaign performed under the ‘Reports’ of each drip campaign.
Since Convertkit is created for creators, bespoke, local businesses, their reporting dashboard doesn’t try to overwhelm you with any geography data, heatmaps, etc. It’s simple and gives you a quick glimpse into all major metrics. You can see the open rate, click rate, subscribers, unsubscribers.
They offer a free plan if you have less than 1,000 subscribers but that only allows you to send broadcast emails and not drip campaigns.
So, you will need to choose a paid plan that starts from $29/mo ($25/mo if annual plan is chosen) & you get access to all features. The pricing increases as your number of subscribers increases. You can check more about ConvertKit Pricing here.
Sendinblue uses a visual canvas-like workflow editor to help you create your drip sequence. To get started, you can choose from one of the pre-made templates or choose ‘Custom’ to create something from scratch.
Once you define the flow of your drip campaign, you can then select the email template you want to use at each step.
You can get a report of how your contacts are engaging with each email in the workflow under the ‘Logs’ section.
Useful feature here is ‘Logs message’ that gives you a report of currently where the subscriber is, in the workflow.
You can also see the key metrics for each campaign on the reporting dashboard.
If you have a premium plan, you can also get data based on location of people who clicked or opened your emails.
The pricing isn’t straightforward so you will have to dig deeper to balance your budget and feature requirements. The cost will depend on the number of emails you send, rather than the number of subscribers you have and on the kind of features you want.
They have a forever free plan but that gives you just 300 emails/day and the quota to send 2000 automated emails in a month.
If you wish to send more than 2000 automated emails in a month, you will have to choose a Premium plan. Every plan below that will restrict automated emails to 2000 per month.
When you are creating your drip campaign, on each screen of SendX, you will clearly know what action to take so it’s very intuitive to use. Your drip campaign will be up and running in 4 simple steps.
In the email editor, you can choose a pre-existing template, add custom fields, timer (to show scarcity), images, videos etc.
You can customize all your emails to look like an extension of your website/brand by editing the HTML code.
Some interesting features that SendX provides are:
If you don’t want to send emails on Saturday or Sunday, you can just check this option. No messy rules or manual intervention required.
Check this box to track people who replied to any of the emails in the drip sequence.
Auto-generate UTM parameters:
This will automatically convert the links in your drip sequence to links with UTM parameters. This will help you track the website/page traffic coming from these campaigns. E.g. a link www.sendx.io can be converted to https://sendx.io/?utmsource=sendx&utmcampaign=welcome&utmmedium=email&utmterm=hello_there&utm_content=tick
You can optimize your emails further by analyzing data provided through intuitive dashboards and heatmaps.
Dashboards give you key metrics - open rate, click-through rate, unsubscribers - for the overall campaign as well as hourly performance.
Heatmaps give you data on which CTAs and links are people clicking the most so you can use these patterns across your campaigns and even broadcasts.
Unlike other email marketing software where drip emails, modern templates are behind high-priced plans, with SendX, you get access to everything even if you are on your free trial.
Even after the free trial ends, you can access all editor functionalities, templates, customer support (24x7) for as low as $7.49/mo.
There is no doubt that drip campaigns can help you supercharge your retention, conversion, re-engagement.
And now that you have a peek inside these top 5 tools for drip campaigns, the next thing is to get started with the implementation of your drip campaigns.
If you just want a simple, intuitive & affordable platform, you should check out SendX. With SendX you get an easy-to-use platform, useful reporting dashboards, 24/7 customer support and of course a pricing plan that’s aligned with your needs.
And to make the deal sweeter, you can get a 14-day free trial. No credit card required. Access to all the features from day 1.