Emails have been a powerful instrument of communication from the time we got to enjoy internet connections. And, it was like ages ago! In all these years, be it business communication or to maintain a record of details, this tool has helped organizations and brands touch people.
Nonetheless, with the emergence of newer digital marketing forms, people have started to doubt the relevance of email marketing. But the statistics and reports are telling us a different story!
In fact, as per some statistics, 42% of B2B marketers have rated email marketing as the most effective marketing instrument. Also, if you are skeptical about the revenue you can get with email marketing, here’s something for you, too. A report released states that strategizing targeted email marketing campaigns can enhance your revenue up to 760%.
Convinced, right? Now, how effective can email marketing be for people looking out to market their home care businesses? Let’s see.
We have already made peace with how effective email campaigns can be, so it’s time we check out its relevance in-home care services.
a) Most importantly, it’s cost-effective
When you are running a home care services agency, maintaining a good number of qualified staff and managing other ends already costs you a lump sum. After this, how much can you spare for advertising your agency? This is when you begin to realize the benefits of this beauty. With this marketing technique, you can send thousands of emails at a minimal charge.
b) Helps you target your audience better
Suppose you have a special offer going on for the senior citizens. Now, you will, of course, want to convey this news only to the seniors on your list and not everybody? This is how emails help segment your audience and give you the advantage of sending people content that might be helpful for them.
c) Faster results
Being in the home services business, you will know that you have to cater to an audience who are mostly middle-aged and above that. So, sticking to emails, which the elderly find easier to access, can be your key to better sales and faster results. Just make sure that you are sending the right thing at the right time!
Now that you are well aware of how email marketing can cater to your business, here’s helping you with some smart strategies to achieve your goals faster.
Before you discuss the content of the emails, the primary thing you need to do is segment and target your audience because various subscribers will have different needs. For instance, the subscribers above thirty can likely be on the lookout for some physical assistance. In contrast, the ones above fifty may need trained caregivers or skilled nurses for constant monitoring.
So, being a pro in segmenting your email list will make sure that you send content to people they find helpful and make them feel special. And, as having the trust of your subscribers can go a long way in running your agency, sending them content based on their search will set a bond and make sure that you stay on top of their mind whenever they need assistance.
Of course, you value your staff and direct workers, and you also know that your customers love them. Now, what if you can show this to your future customers or to subscribers who are still confused about booking that specific service from you? Sounds interesting, right?
From now on, feature the feedback your direct care workers receive from the customers. Also, when you do this, make sure you add good, high-quality pictures rather than stock photos. When your subscribers see the pictures and the lovely words used for your staff, they will start trusting you with their problems, too. Alongside these, you can also talk about the awards you have received for providing good care.
To learn how you can use this strategy well, you can check out how BrightStar Care, a popular US-based home care franchise company, does it. In all the pictures and content, they prioritize humanizing the care they offer.
No matter what the industry is, being creative in designs can convey a lot about your brand. Nonetheless, this seems to be more and more true for the home care service business. As you try to convince your subscribers that they can trust you, you need to put in a good effort to ensure that your thoughts are put into action in the right way.
For instance, when you are trying to provide information on a home health aide’s services, try to add some lovely pictures of your staff, too, while helping out other clients. Let your future subscribers notice the trust and peace the other clients feel in the presence of your direct care workers.
All in all, create such content that convinces them to trust you above others.
Although this strategy may not scream “personalization”, it can go a long way in helping your subscribers know more about your staff and how they treat their clients.
Being in the home care services business, you will know that many families who have to leave for work completely trust the staff with their elderly parents or loved ones. They rely on them believing that they are taking the best possible care. So, when these people go through the feedback your direct workers have received, it automatically makes them start trusting your goodwill.
Along with these, you can also add pictures of your staff and provide information on their hometown, schooling, educational qualification, etc. This can also be a great way to make your subscribers know about your staff in detail and leave them with enough space to decide whom they want.
Last but not least, your email campaign should make sure that you are keeping your subscribers well-aware of your agency’s goal. Now, as they will have many options to choose from, you need to work out ways to convey your setup’s motto. It needs to be unique enough for the subscriber to call you to tend to his Alzheimer-affected mother instead of others.
Additionally, while you get into this, ensure that you attach your certifications well. When your emails turn out to be this wholesome, there are high chances that your subscribers will directly click on the link provided in the email and book an appointment with you.
No matter how good your direct care providers are or the quality of service you promise, it will take good marketing skills to help people know that. And, email marketing can play a significant role in helping you achieve your business feats.
Although you are into business and marketing may not be your cup of tea, you will be proud of your efforts when you see the results. Nonetheless, if you are still unsure about your email marketing skills, you can use email marketing software to get the chores done in a hassle-free manner.
An email marketing software that can be cost-effective, user-friendly, and still can surprise you with the results is SendX. This intuitive, feature-rich software comes at a much lower price when compared with the other software in the same genre and helps you manage unlimited clients with a single account. Moreover, you can access ready-to-use high-quality email templates to create the best impression on your subscribers.
What’s more? People can easily manage this fantastic email marketing software without any technical skill. And its super user-friendly interface makes it easy to monitor how your audience is responding.
Now that you are well-aware of the strategies as well as the software that can help you out, it’s time you get into business and wait for your home service agency to stand out from the crowd.