As more and more people are starting to depend on the internet for all their needs, be it ordering food or getting ideas to design a dress, the marketing experts are also not staying behind. They are coming up with newer and advanced strategies to optimize the entire process for the customers.
However, with the emergence of newer strategies, we’ve seen new entrepreneurs come with preconceived notions on how traditional marketing such as emails hold minimal value and bear any results.
If you’re one of them, we’d like you to hear us out! As per the latest reports, email marketing lets a business boast 4200% ROI. And you know what? About 59% of B2B marketers prefer email over other forms of lead generation. Guess this data alone should suffice to say that email marketing is still going strong and can help you reach your business goal.
Now that we’ve got your attention, let’s talk business! If you want to know how effective email campaigns can be for your franchise business, we’d give you all the benefits you can achieve if you hop on the email game!
In a word - YES. We suggest you keep all your dilemmas aside for some time and see if the reasons we offer are sound good enough to you.
It gives you the option to understand your customer’s needs: With email marketing; you get the option of segmenting and targeting your audience based on various personas they carry. Suppose if you are a lifestyle brand franchise, you will know whether a customer is more interested in skincare products or makeup items. Now, knowing this will get you the chance to address the needs with different email content.
Helps you stay ahead of your competitors: When you keep a check on your customers’ needs, you are already halfway there in building strong customer relationships. And, when you have the trust of your customers you are one step ahead of your competitors already!
You don’t have to worry about spending a lump sum: Suppose you run a fast-food franchise. How much can you spare from your monthly costs to advertise your food to the local customers? If your answer is “not something extravagant” we completely understand and suggest you an ultimately cost-effective marketing technique. You guessed it! Email Marketing!
This marketing strategy allows you to earn $42 for every $1 you spend on marketing. Now, isn’t this like magic?
Well, these are only some significant benefits you can unlock with proper email campaigns. There are many more, and you can understand this for yourself after you start implementing some practical strategies.
Now, as we all know, first impressions are always important. And, it is the same in your case, too. Therefore, when introducing your franchise to your local customers, you can’t just put up a hoarding outside that screams the items you sell and mention your address - you need to take a step further!
A great, as well as exciting way, would be by telling your franchise story and connecting directly with your audience. And, emails can help you do that. Let’s say in this case, let’s say you have a pizza corner. You can add details such as your interests, how you choose to sell pizzas, what is unique in the pizza you sell, and why should foodies choose you over any other pizza outlets.
Incorporate these points either in the form of concise, appealing messages or adopt a way that engages your readers enough to try out your place. And, once they visit your place and love your service, there’s no turning back!
Well, you must have thought of this idea already! Because who doesn’t know the importance of offering timely discounts and offers? But we are here to help you take this strategy a notch higher.
Suppose you own a clothing franchise. Before you start sending out discounts in bulk, put some effort into analyzing the subscriber data. This will help you understand the queries or the needs of the subscribers or your repeat customers.
Once you get to know the interest of a specific customer then, you can hand him a tailor-made offer. And, trust us, when your customer realizes that this offer matches with no one else’s, it will make him feel special, and ultimately, you can get your business a loyal customer like no other!
First, make peace because your subscribers and customers can easily access a plethora of options. Therefore, you always need to have an approach that does not tell them “reach us right away.” Instead, you need to opt for ways that automatically make them choose you over your competitors.
Let’s understand this point better with an example.
Suppose you run a franchise salon business. Now, rather than convincing people to try you out, give them tips on some hair cuts that can suit round faces or oval faces. Likewise, you can also keep them updated with the latest hair color trends or tips to prevent hair fall, etc. When your subscribers find these tips interesting and effective, you will be the first option they visit when the need arises.
So, to be precise, help your customers make an informed decision instead of sending them regular mails to visit you now and then.
Agree with it or not, you have to stay strong in the referral game to have a strong base in the locality. And, for this, you also need to update your referral strategies.
Begin with sending an email that educates your customers about the offers they get in return for referring to your franchise and everything they need to do. Remember, this email can make or break the entire program. So, make sure it’s crisp, details are listed out well, and, of course, has good pictures.
Then, you can keep tracking and send the reward mails to the customers who have done their part. Also, to keep your customers motivated and encouraged, you can share a common scorecard.
To understand the referral game better, you can see how Oatbox, a Canadian brand that focuses on healthy breakfast food, designs its referral emails.
No matter how excellent your services are, asking your subscribers for feedback helps them know that you genuinely believe in constant improvisation and are ready to take appreciation and criticism head-on.
Showcase reviews on how you provide a friendly ambiance and even more delightful pizza that's loved by kids and adults alike! All these can go a long way in helping your existing and prospective customers know why they should choose you, among others.
And while you do this, don’t forget to add rich visuals in your email. They can be appealing to watch and can nudge your audience to place an order right away if used right!
Well, now, you can see how effective email marketing can be for your franchise business when you do it in the right way.
Now, if all this stuff can be challenging for an entrepreneur like you who’s multitasking several things at once! To make things easier when it comes to marketing, we suggest you get your job done in a hassle-free manner with email marketing software.
And, the one we would like to suggest to get you started is SendX. This software comes with many benefits like ultra-simple UI, access to 21 high-quality email templates, the option to manage unlimited teams with a single account, and many more. Most importantly, this software is far more economical than many other popular email marketing software.
What’s more? With SendX, you can begin your journey with goodwill as more than 3000 companies have trusted this brand.
So, what are you waiting for now? Start using these email marketing strategies right away and see your franchise stand out from the rest in no time!