Email marketing is an excellent and effective process for many reasons. It gives you many opportunities to interact with your followers, who become loyal to your business because of the frequent

Step right up to learn how to hit the jackpot with your casino email marketing strategy! With more than 50% of players returning to casinos because of being emailed about promotions, it's a sure bet

If there's one type of email that can provide 3 benefits at once — enhance customer engagement, provide targeted information, and improve the overall customer experience — it's triggered email.

Email marketers face an inbox avalanche every day. Your subscribers receive a barrage of messages—newsletters, promotions, transactional notifications, and more as well! Just keeping up with email

Conversion rate optimization (CRO) is essential to turn people from just looking at your emails into actually doing something, like buying your product or clicking on your link. It's more than

There’s something that is often overlooked in email marketing. Can you guess what it is? If you said IP warmup, you’re right! You may have guessed it because of the title of this post, or because an

Timed popups are a specific type of popup window that appears on a webpage after a predetermined amount of time. Unlike immediate popups that appear as soon as a page loads, or action-based popups

Deferred Email refers to an email that has been temporarily delayed by the recipient's email server. This deferral is not a deliberate action by the sender but rather a response from the receiving

Have you ever wondered why some of your emails never reach your subscribers' inboxes?

Are you tired of receiving unwanted emails? You're not alone. According to a survey by MarketingSherpa, 69% of email recipients report emails as spam based solely on the subject line. And when it

In email marketing, you might be tempted to test everything from your subject line's word count to the hue of your CTA button.

Nothing grabs attention like an urgent call-to-action. Marketers just like you can harness the persuasive power of email offer urgency by strategically emphasizing timely, limited offers.

As companies grow and business needs change, so too do their technological requirements. Over 80% of small businesses rely on email services to acquire new customers and respond to client requests,

As email marketers, we constantly juggle with design aesthetics, captivating copy, and that ever-elusive perfect subject line. But, how do we truly discern which element elicits the best response

Let’s talk about email pretext for a moment, shall we?

Go anywhere these days and you’re bound to see someone on their mobile device. Did you know that 85% of people are checking their email on smartphones?” From chatting with friends to exploring social

While traditional emails have long served as a static medium of communication, AMP (Accelerated Mobile Pages) for email is transforming these messages into dynamic, interactive, and engaging

Did it happen to you that your email campaign backfired despite spending time and effort ideating, designing, and personalizing it?

Did you know that AI can increase email open rates by up to 50%? Artificial Intelligence, or AI, is like a computer brain that can do tasks usually done by people, such as understanding language,

Do you want to generate leads for your online store? Are you looking to build backlinks through guest posting? Or finding ways to bring more traffic to your top content pieces?

Email marketing can be extremely valuable for business when done right. Having a large email list means you get regular, direct access to your customers and audience. That said, if this audience base

There are approximately 4.37 billion active email users worldwide. Among them, you will find your ideal customer personas. No matter the emerging email marketing trends, emails remain one of the most

A lot of marketers do understand the need to create visual assets and dedicate a few hours a week for that. And quite a few marketers treat it as high priority. This demonstrates the huge role

Email newsletters are a powerful tool to keep your audience engaged, informed, and up-to-date with your business. They are an excellent way to build trust and loyalty with your subscribers. However,

Are you planning your next email marketing campaign for summer but struggling to come up with fresh and engaging newsletter ideas? With summer just around the corner, now is the perfect time to

Account-Based Marketing (ABM) is a strategic approach that focuses on creating personalized experiences for high-value accounts. It is a tailored approach that aligns sales and marketing efforts to

Black Friday is the busiest shopping day of the year and a great opportunity for businesses to drive sales and generate revenue. Email marketing is an effective tool for connecting with customers and

The digital landscape offers businesses a wide range of marketing techniques and tools. From social media marketing to search engine optimization (SEO), even small enterprises have the potential to

Email is one of the most commonly used forms of communication in the modern world. It is one of the best ways to communicate with our friends, family, and colleagues.