SendX Blog - Email Marketing & Growth

How many unread emails do you have in your inbox? 500? 800? 12000? This is also the case for your subscribers' inbox. They get hundreds of emails everyday but only 5-10 get opened. And the ones that

Living in the digital era, when more and more people become victims of a data breach, modern users are afraid of sharing their email addresses. In fact, 733 million email addresses were stolen in

Email marketing is one of the most stable and effective ways for business owners to drive conversions and raise brand awareness. When done right, it can generate impressive returns - 4200% return on

Webinar held on 11th February, 2021 Join us as we tackle the next level in email deliverability: Using industry case studies to showcase common problems and give you the tools to solve them! Watch it

Webinar held on 12th January, 2021 Join us as SendX's founder, Varun Jain, talks about the basics and more of deliverability. Just some of the subjects we talked about: Understanding sender

Webinar held in December, 2020 Join us as SendX's founder, Varun Jain, talks about the basics and more of deliverability. Just some of the subjects we talked about: Understanding sender

Social media is great for audience engagement, performance is good for generating brand awareness and influencer marketing might work if you want to establish some credibility. But email has proven

The world of digital content marketing doesn’t go to sleep. As a business, whether big or small, you must create content daily to raise awareness about your products, promote your brand, or showcase

In email marketing, A/B testing is the process of sending one variation of your email to a subset of your subscribers and a different variation to another subset of subscribers and then looking at

Business leaders everywhere recognize that consumer experience is such an essential metric.  Customer experience affects not only initial interactions but also contributes vitally to the retention of

My first reaction was 'oh man, it takes guts to tell a story of you getting scammed.' People make you feel shame and foolish. The recent case of a phishing attack on Nidhi Razdan is an eye-opener!

Marketing tools easily come to mind when you think of how to scale your business. One of the challenges is the ability to figure out which is suitable for your business especially if you have little

Emails are an effective, easy, and great way for companies to improve customer retention. More than 60 percent of B2B marketers feel that email marketing is the best and most effective channel for

Successful but challenging is how most businesses described their email marketing campaigns. Challenges with engagement, personalization, communication, customer retention, and brand awareness are

A lot of folks believe that email is dead. With the increased use of chatbots, social media platforms, etc., the assumption is that email's place has been overtaken. However, this assertion, and the

What is the email bounce rate? Email bounce rate is the percentage of email addresses in the list to which you sent the email, that didn't receive the email because the email server on their end

Over the years, the wealth of information on the World Wide Web has proven to be a great resource for businesses around the world. Today, we are able to harness that vast amount of information to

When you are running a business, there is always a desire to grow your brand’s visibility and influence that drives you to achieve excellence. There is no better way to make your marketing campaign

You’ve probably already read this before: for every one dollar that you spend on email marketing, you get a return of $42. As a marketer, you’d also be already knowing that 73% of marketers describe

“Email marketing is dead!” That’s what some marketers would say. The pace of technology’s innovation as well as the number of resources that are available to marketers today is extraordinary. Table

Customers today have a wide range of options for contacting your business. From social media, live chat, phone calls, SMS, and many others. However, email remains the most popular way for customers

Table of Contents 7 Broad Classes of Reasons Why Emails go to SPAM 1. Email Content is ‘spam-like’ 2. Email Design Doesn’t Follow the Protocols 3. Spam laws are violated 4. Domain Reputation is Poor

Source: unsplash.com  Email campaigns are the first digital marketing format, but longevity doesn’t make the strategy any less vital or relevant in 2020. On the contrary, emails still dominate the

Tourism is one of the largest industries across the world. In 2019, the American travel and tourism industry alone contributed around 580.7 billion US dollars to the global economy. But with the

Cyber Monday 2021 is upon us! To get your name added in this list do fill up this form with your details. You'll get an email as soon as it's added. Ellen Davis, was the senior VP of research &