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Notes on email that works.
The most useful thing from our weekly email strategy call, plus our best posts.
A newsletter is a recurring email sent to a list of subscribers, delivering news, insights, curated content, or updates on a specific topic. At Sen...
Highlights from the first Newsletter Awards, organized by Breaker: the winners, the finalists, and why the sharpest operators in media keep betting...
Black Friday 2024 is upon us!
In email marketing, you might be tempted to test everything from your subject line's word count to the hue of your CTA button.
In this blog, we’ll break down why blasting huge volumes of emails at once almost always backfires, what actually happens behind the scenes when inbox providers see that surge, and how spreading ou...
Year-in-review emails stand out for reach, engagement, and conversions. These emails hit inboxes when the year is winding down and people are looking ahead. They offer you a chance to appreciate yo...
In the crowded SAAS industry, choosing the right email marketing tool can make or break your business strategy. This blog will help you navigate the integration capabilities of Mailchimp and SendX ...
When it comes to email marketing, there is no doubt that first impressions are everything.
Email deliverability isn’t just about hitting the send button and hoping for the best. These days, ensuring your emails reach the inbox demands sophisticated analysis tools and a deep understanding...
Email automation lets small businesses set up an "if-this-then-that" system once and have it run on its own, freeing up hours without needing to hire more help.
In email marketing, one challenge looms large: spam traps. These innocuous-looking email addresses can wreak havoc on your sender reputation and email deliverability if left unchecked. But fear not...
Email remains one of the most powerful tools in a marketer’s arsenal. But its effectiveness hinges on one crucial factor: deliverability. You may craft the perfect email campaign, but if your messa...
Let’s chat about something that’s still working in 2024 and will continue to work in 2025 too, but that you might not be thinking about enough. Yep, if you’re on this page you know we’re talking ab...
In email marketing, getting your message into recipients' inboxes is half the battle – and often the toughest half. Savvy marketers know that deliverability isn't just important; it's the bedrock u...
Email clients render messages differently—what looks perfect in Gmail might appear broken in Outlook. Each incorrect rendering, spam filter trigger, or deliverability issue diminishes your campaign...
Believe it or not, email deliverability can make or break your marketing success. Think of domain warm-up tools as the key to building trust with email service providers. Email warm-up is not just ...
Email list cleaning removes the addresses that can no longer receive mail, which stops hard bounces and protects your sender reputation. It does not catch spam traps and it does not tell you who st...
There’s something that is often overlooked in email marketing. Can you guess what it is? If you said IP warmup, you’re right! You may have guessed it because of the title of this post, or because a...
With 87% of B2B marketers using the email marketing channel and close to 75% of customers adopting email as their main channel for business communication, email marketing remains the most successfu...
1.5 billion people use Gmail every month, and 5 million paying businesses use Gmail in the workplace as a part of G Suite.
