Priya Nain

If there's one type of email that can provide 3 benefits at once — enhance customer engagement, provide targeted information, and improve the overall customer experience — it's triggered email.

Timed popups are a specific type of popup window that appears on a webpage after a predetermined amount of time. Unlike immediate popups that appear as soon as a page loads, or action-based popups

Deferred Email refers to an email that has been temporarily delayed by the recipient's email server. This deferral is not a deliberate action by the sender but rather a response from the receiving

In email marketing, you might be tempted to test everything from your subject line's word count to the hue of your CTA button.

As email marketers, we constantly juggle with design aesthetics, captivating copy, and that ever-elusive perfect subject line. But, how do we truly discern which element elicits the best response

While traditional emails have long served as a static medium of communication, AMP (Accelerated Mobile Pages) for email is transforming these messages into dynamic, interactive, and engaging

Did you know that one of the top reasons for emails going to spam is that email authentication fails?

In recent times, cryptocurrency has become a household term. Crypto trading has seen a steep rise, piquing the interest of not only the technically proficient but also the regular non-tech

Crypto marketing solutions will grow from $4.9 billion to $67.4 billion by 2026. That means stiffer competition and a more volatile customer base.

Despite crypto being the new buzzword, many people chicken out when taking action.

Cryptocurrency has become the new trend, and people have no complaints. As per the user index of 2021, over 97% showed confidence in this new revolution.

Due to stiff competition in the bitcoin market, marketing is an essential component of launching a successful crypto company. Crypto marketing agencies are experts that can manage this part of the

By the end of 2024, it is expected that the blockchain market will grow to $20 billion in annual revenues (source). That means more companies will come into the crypto industry, & competition is

Good newsletter design is about creating a positive experience for the readers. Design can influence the way we feel and the decisions we make. For example, when you see a cluttered email with

In 2020, people spent an average of 11.8 seconds reading a marketing email, and in 2021 it declined to 10 seconds.

Even after putting hours of hard work into designing an enticing email for your audience, weren’t the results as expected?

What catches your eye first in an email?

Email marketing is building strong relationships with the audience through effective emails. In the digital world, email marketing is a popular tool to promote your brand and engage with potential

As a crypto or blockchain business, you understand the power of the internet and owning your assets rather than letting someone else have control. So why not think the same way about your audience,

Table of Contents What Is An Unsubscribe Link? An unsubscribe link is a link in your email that allows subscribers to take themselves off your emails list so they don't receive your emails anymore.

Let's assume that you are the owner of a clothing store with branches in different cities. This month you are launching a new line of skirts & blouses but only in the city of New York. To generate

Email list management is how you handle the contacts in your list. Just having a list of email addresses is under-utilizing the power of tools available to segment your list, send targeted messages,

Do you get any response from the employees when you send a newsletter?

Would you like a huge garden with hundreds of weeds & rough patches or would you like a garden that's small but well maintained? I think most of us would go for a small but well-maintained one.

With email marketing softwares, a lot of variables like the number of subscribers, types of features, and number of emails influence the final bill. So in this guide, we have decoded the pricing