Priya Nain

Would you like a huge garden with hundreds of weeds & rough patches or would you like a garden that's small but well maintained? I think most of us would go for a small but well-maintained one.

With email marketing softwares, a lot of variables like the number of subscribers, types of features, and number of emails influence the final bill. So in this guide, we have decoded the pricing

As marketers, we need a daily dose of inspiration to deliver value to our customers and get the ROI on email marketing efforts for our business. And whether you are just starting your marketing

If you haven’t heard it yet, let me tell you that there are 450+ email marketing software in the world. Some are free and do the same work my pigeon can do. Some are so expensive that the bills can

How many unread emails do you have in your inbox? 500? 800? 12000? This is also the case for your subscribers' inbox. They get hundreds of emails everyday but only 5-10 get opened. And the ones that

In email marketing, A/B testing is the process of sending one variation of your email to a subset of your subscribers and a different variation to another subset of subscribers and then looking at

Table of Contents 7 Broad Classes of Reasons Why Emails go to SPAM 1. Email Content is ‘spam-like’ 2. Email Design Doesn’t Follow the Protocols 3. Spam laws are violated 4. Domain Reputation is Poor

There are 450+ email marketing platforms in the world right now. But not every one of them is suited for an enterprise. What is an enterprise email marketing software? An enterprise email marketing

Morty was a beginner in email marketing. His browser history never had an entry about email deliverability. All of his focus was on dashing templates or quirky subject lines. Then Morty saw a drop in

Serious email marketers know the importance of a strong foundation. They don’t work on subject lines, CTAs, fancy templates unless they are sure that whatever they send will actually land into

If you see a drop in the open- and click-through rates of your emails, see an increase in bounce rate, or find out that your emails are not getting delivered to people on Yahoo or Gmail or any other

Table of Contents Have a strong lead-gen strategy to build your email list Automate & Scale Quickly Segment & deliver a tailored experience Decide the goal of your emails Wrap Up Have a strong

Apparently, there’s no longer any such thing as “gut feel” in business, marketing or picking the next destination for a vacation. We all rely on data, analytics & colourful graphs. Thank God we made

Email marketing sometimes gets a bad rep. It is often confused with writing emails that start with, ‘I want to thank you for your patronage to our esteemed and leading company… zzz…’ Or emails that

You can’t just create a great product & pray that people will get out their credit cards to buy it. Here is what you do: You make people aware of your product, state the problems it can solve, tell

Sending bulk emails and trying to get them into inboxes can feel like this:

Timing > List size?

I don’t know anybody who wants to buy a car, wakes up in the morning, gets ready and says “I think I’m going to go into a car showroom today and spend some time.” They first get online and visit

What did you miss? Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. Instead,

If your choice of drug is surprise bills, go away. If not, take a seat and let’s read this email marketing pricing guide, top to bottom. This guide is not about the cheapest services available but

Table of Contents What’s your type, huh? Sharing user-generated content Driving Organic Views to Website Promoting Listings from your platform Curating content from outside sources Focused on an

There are many social media platforms these days and the number of people on these social media platforms is also growing. But their attention span is decreasing. The content is increasing and thus

You have to be living in a cave to not know what a GIF is. A Short, flashy, continuous, soundless animation. Usually silly, but used to express a situation, mood, or tell instructions. That’s a GIF.

It’s easier to turn a cat into a unicorn than turn emails into money. But that’s what Drip, an eCRM software wants to help you do - turn your subscribers into customers. It helps you run your online

I don’t know who birthed this idea. This idea of designing complex pricing models for email marketing software. Rather than getting frustrated & saying words that babies shouldn’t hear, let’s read