Email Marketing Help Centre from SendX

Email delivery rate helps you understand the status of your emails. It is calculated based on the bounces. Remember, not all the emails that you send land in the inbox of your subscriber. So, the number of emails sent is not equal to the number of emails delivered.

Ultimately, the goal of any email marketing campaign is a click. Click Rates and Click per Unique Opens give a fair idea about your subscriber and the way they have engaged with your email campaign.

The difference between the click rate and the open rate is very thin. Tracking both will help you answer the most critical questions: Who opened your email? Was it relevant to them? If so, did they click on it?