In SendX, there are two primary ways to send emails to users:
Campaign
Drip Sequences
When sending a campaign, a contact can belong to one or more of the following categories:
List
Tag
Segment
A List is the only entity in SendX that has lifecycle events such as Subscribe, Confirm, and Unsubscribe
As a company, you may have different lists to represent various communication types. For example:
Marketing Updates
New Product launches
You can add users to separate lists and choose to send specific campaigns to each list individually.
Users have control over which communications they want to receive. For example:
If a user unsubscribes from the Marketing Updates list, they will only stop receiving emails sent to that specific list.
Similarly, unsubscribing from the New Product Launches list will only affect that particular communication stream.
If a user no longer wishes to receive any emails from your organization, they can click the Unsubscribe from All option. This action removes them from every list in your SendX account.
While Tags and Segments are used for audience targeting and automation, they do not manage lifecycle events.
Tags help you categorize users based on actions, interests, or behaviors.
Segments are dynamic groups created using conditions (e.g., “Users who opened last 3 campaigns”).
Because tags and segments are not subscription-based, users cannot unsubscribe from a tag or segment directly. Their unsubscribe preferences are determined at the list level.
If a campaign is sent to multiple lists, SendX ensures that unsubscribe preferences are respected.
Users unsubscribed from one list will not receive campaigns targeting that specific list.
However, they may still receive campaigns from other lists they are subscribed to.
This system provides flexibility for both senders and subscribers while maintaining compliance with email marketing best practices.
Lists in SendX manage subscription states, while tags and segments help with categorization and targeting.
By structuring your email lists carefully and understanding how unsubscribes work, you can maintain better audience segmentation, improve deliverability, and comply with opt-out regulations
