Email workflows What are Email Workflows, and How do they Work? Email marketers face an inbox avalanche every day. Your subscribers receive a barrage of messages—newsletters, promotions, transactional notifications, and more as well! Just keeping up with email
Ip warmup IP Warmup - Why is it so Important? There’s something that is often overlooked in email marketing. Can you guess what it is? If you said IP warmup, you’re right! You may have guessed it because of the title of this post, or because an
Email offer How to Create Urgency for an Offer Using Email Nothing grabs attention like an urgent call-to-action. Marketers just like you can harness the persuasive power of email offer urgency by strategically emphasizing timely, limited offers.
Mobile optimization How to Optimize your Email Campaign for Mobile Go anywhere these days and you’re bound to see someone on their mobile device. Did you know that 85% of people are checking their email on smartphones?” From chatting with friends to exploring social
