For example, if you have sent 1000 emails and have 500 unique opens and 300 clicks. Let’s assume that out of 300 clicks 100 are unique clicks. Then your click rate is 30% and clicks per Unique open rate is 20%.
A number of factors like a subject line, email copy, and placement of the call to action affect your Clicks per Unique Opens. A higher unique open rate does not guarantee a high click per unique open rate. Let’s say your subject line was catchy leading to a good open rate. But if the copy of the CTA inside is not relevant then you may end up with a poor click per unique open.
Track your Clicks per Unique Open Rate and increase it by sending your email campaigns through SendX.