How to Calculate Unsubscribe Rate? Definition, Formula, and Tips to Reduce it Unsubscribe Rate - Is it good or bad? What if I say they are both good as well as bad. On a brighter side, it helps you clean your list. While on the darker side it's painful to see the contacts
What are Unique Clicks? How to improve Unique Click Rate? If a subscriber clicks on the link inside your email copy at least once, then it is counted as a Unique Click. When he goes back, revisits the same link, it won’t be counted as a unique click this
9 Key Email Marketing KPIs to Track in Your Campaigns Out of boredom, I was teasing Alexa, “What is success?”
Emails Delivered - 5 Metrics to Understand the Status of Your Emails So, after a week’s hard work you’ve sent out your campaign. How will you know whether your emails landed in the inbox or just got spammed? This is where the email delivered metric comes to your
Clicks Per Unique Opens - What are they? Ultimately, the goal of any email marketing campaign is a click. Click Rates and Clicks per Unique Opens give a fair idea about your subscriber and the way they have engaged with your email campaign.
