A Step-By-Step Guide To Creating A Segment With LTV.
Using Segmentation in SendX, you can quickly separate out the people according to their LTV into a separate segment. This allows you to create a separate marketing campaign for them, and push them into a different part of your funnel. Being able to quickly market to customers based on their LTV can make a huge impact in the way you handle your marketing campaigns.
LTV stands for Life Time Value, which essentially means the amount of profits a potential customer can generate for you throughout the lifetime of your relationship with him.
Create a new segment or edit an already existing segment depending on which segment you want to create for LTV.
Set a suitable name for the segment and select Life Time Value from the drop-down menu.
Type the range of LTVs you want to segment.
Press Submit to save the segment.
That's it! Now all the customers who's LTV is between the two values entered will be segmented.