Meera - Email Marketing Help Center from SendX

How to Calculate Unsubscribe Rate? Definition, Formula, and Tips to Reduce it

How is unsubscribe rate calculated? The unsubscribe rate shows you the percentage of users who have opted-out from your mailing list after an email campaign. Know the formula to calculate it.

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Emails Delivered - 5 Metrics to Understand the Status of Your Emails

Know the top metrics that help you understand the status of your emails: Delivery rate (delivered email), Opens and Unique Opens, Unsubscribe Rate, Bounces, and Spam Reports.

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Clicks per Unique Opens - What are they?

Learn the definition of click rates and clicks per unique opens, and how they give a fair idea about the way your subscribers are engaging with your email campaign.

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Click Rate Vs Open Rate - Which Email Metric to Track?

Click rate vs Open rate -Tracking both will help you answer the most critical questions: Who opened your email? Was it relevant to them? If so, did they click on it?

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What are Unique Clicks? How to improve Unique Click Rate?

What is a unique click? A unique click is when a subscriber clicks on the link inside your email copy only once. Learn the definition & know how to improve unique click rate.

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What is Click to Open Rate (CTO or CTOR)?

What is CTOR? CTOR (Click to Open Rate) is the comparison between the number of clicks and number of opens. For example, if you got 120 clicks and 150 opens, then your CTOR is 80%.

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9 Key Email Marketing KPIs to Track in Your Campaigns

Discover the top 9 email marketing KPIs like click to open rate, click through rate, open rates, unsubscribe rates and conversion rates. Learn how to understand the performance of your campaigns.