If a subscriber clicks on the link inside your email copy at least once, it is counted as a unique click. When they revisit and click the same link again, it will not be counted as a unique click. In short, multiple clicks do not contribute to unique clicks.
Let’s say you’ve sent an email campaign to 20 recipients, and 10 of them have opened it. Of these 10, three individuals click on the link inside your copy twice, while two others click on it only once. The total number of unique clicks in this case is 5.
Here you can find more details and the difference between Unique Clicks and Total Clicks.
Total Clicks
Total clicks represent the cumulative number of all clicks on links in your email, including repeated clicks from the same subscriber.
Unique clicks vary from campaign to campaign. Your initial campaign might have a higher unique click rate, while the following ones might show a reduction. This is quite natural, as people often get excited when you first roll out a newsletter, but interest may drop over time.
A reliable email marketing tool, such as SendX, with efficient customer support and valuable insights gained from working with many businesses, can help you improve performance and understand trends better.
Another effective way to improve your unique click rate is by focusing on your content and email copy. Here are 5 tips that can help you create engaging content and retain your subscribers.
Write clear, benefit-driven subject lines.
Keep your email content concise and visually appealing.
Personalize emails to match subscriber interests.
Include compelling and relevant CTAs.
Test and analyze which email formats perform best.
Unique click rates can help you understand your audience—their interests, requirements, attitudes, and behaviors. This insight can further help you segment your audience and achieve more conversions.
Efficient and well-targeted newsletters for the right audience can help boost your unique click rates. Types of email newsletters with examples of content and audience
