If you’re in the logistics business, here's good news for you - email marketing (if used correctly) can become one of the easiest ways for minting money for your business! With a $42 return on every $1 spent, it’s one of the most effective channels of marketing that can fetch you fascinating ROI in a quick turnaround!
So, now that you know what you can reap out of email marketing, the bigger question is - where to begin?
Well, you must have seen and experienced tons of emails flooding your inbox everyday. Out of these countless emails, chances are you turn a blind eye to most, but some definitely catch your attention. It’s these emails that drive you to perform the call to action and most often results in you buying that product or service from the brand.
That’s the magic of email marketing, these bits of communication helps customers take prompt actions and keep the brands at the top of their mind. And, guess what? You can do this too!
So, without harping on why email marketing is important for your business, let’s dive into how you can implement these marketing tricks into your business and reap profits in no time!
Here are a few ways email marketing can help you increase sales and convert leads online.
Sending daily email templates to transportation companies will easily raise their booking prices. With a drag-and-drop email builder, these templates are incredibly easy to set up and create. If your organization provides various transportation modes, such as rail, road, and air, you can educate people about them. XYZ Co., for example, is a major provider of air and road cargo handling and related services to both domestic and international airlines.
Customers experience can be enticed by enticing offers from fleet owners and transportation contractors, resulting in increased bookings. Take, for example, a 10% discount on the first export shipment of machinery and heavy electrical equipment. Allow your customers to believe that you are looking at cost-effective services to give them a good bang for buck interaction.
To stay in touch with their customers and agents and develop their company, logistic cargo movers may set up a series of autoresponders. Email autoresponders are the perfect way for a logistics company to remain focused on providing a quality service to their valued customers to build a relationship that will last forever.
Owners of cargo and freight may send monthly or weekly emails to customers informing them of changes to the business plans or promotions. You should message your shipping company rules for quicker bookings so that people are comfortable with them before interacting with you. This is the most you can do in terms of sales automation.
It is critical to managing your contacts list for logistic cargo movers and transportation as a company. You'll be able to reach the right people at the right moment if you keep your address book organized. When you receive delivery orders, you will arrange for your freight dealers to meet the demand.
Email list management must ensure that the mailing list is delivered in its entirety by eliminating any bad sectors. A well-managed email list allows a transportation business to reach the consumer type that best suits your needs and preferences.
Your logistics and transportation company's monthly update is a great source. Sending out this message once a month to illustrate key milestones in your company is a good guideline. Your newsletter should provide information about your company's changes, new products or staff, answers to frequently asked questions, provide insights into what you do, or give the knowledge they may find interesting or useful. It can also summarise what happened in your company in the previous 30 days.
This form of email can entice you to write an essay. After all, the business is expanding and progressing rapidly. However, you must fight this urge and keep things brief. Quick emails are crucial, as you'll see later.
Sending out mailers to your customers is an excellent way to keep a constant line of contact open. Many customers tend to travel on weekends, and you can identify them and nudge them to use your travel services if they're planning to. It gives your company the advantage of standing on top of mind for anyone who wishes to travel at any point in time.
Not just for future travelers, current bookings can also be easily managed via email. You can provide them with the necessary updates around their tickets and current travel, and in the process, let them know that you're always in touch. They can also refer to your email if they need to access vital information when they are on the go.
Just ensure that the email is appropriately personalized and doesn't cross-promote. You don't have to do that when you're just providing information to them. If they also have queries, they can directly message you to get any relevant information that they might have.
We all realize that smartphones are used to read the bulk of emails. People are increasingly conducting all of their transactions on their mobile devices, so this divide will continue to widen. This implies that you should design emails that are both desktop and mobile optimized.
To drive higher conversions, supply chain and operations marketers can improve email newsletter processes to make these increasingly mobile-friendly and developing content such as articles and blogs with sign-up details.
With these pointers, it becomes easy to see why an email strategy for a transport and logistics company can go a long way. You can keep in touch, promote and convert new leads while also providing information to current travelers. It's important that you get the right email service provider when working on this strat as it can make a big difference. This is where we can help you!
At SendX, we strive to ensure that small and medium businesses can leverage upon the use of email marketing and reap the benefits of it. Keeping this in mind, our software comes with a host of features to help any marketer - novice or seasoned, to up their email marketing game in no time!
From 1500+ templates, A/B testing and email automation - you can use our platform to manage your email business all from one place and ensure that you never have to follow up with any customer individually again!