A Step-By-Step Guide To Doing A/B Testing On Email Subject Lines.
SendX allows you to do A/B test multiple subject lines to figure out which one performs better. As a marketer, we always need to keep on testing and analysing the results, and then adjust accordingly. This A/B Testing feature in SendX allows you to take out a certain percentage of your contact base (at random), and test out multiple variations for a certain duration. After that, SendX will automatically evaluate the results and send out the winner.
Read along to find out how you can do A/B testing on email subject lines.
Click on theA/B Testingbutton from the left side panel, and click onCreateto create a new A/B Test.
Click onEmail Subjecton the white box that appears.
Give aNameto the A/B Test. UnderVariations, add two subject lines which you want to test out. Click onAdd Subject Line Variationto add more fields for subject lines (click on the small trash bin icon on the right to delete it).
Under theBasictab, add the list/tag/segment you want to send the mail to underSend to Contacts. Edit theTime Zone, DateandTimeaccording to when you want to send out the email.
Under theContenttab, set theFrom NameandFrom Email.Under the fieldPercentage of contacts for A/B testing, select the percentage of contacts on which you want to test the multiple variations of subject lines.
Under the fieldsWait before deciding for, open the drop-down and select the number of hours/minutes/days you want SendX to wait before sending out the winner of the split test to the other remaining contacts.
Edit theEmail Bodyetc. and clickSubmitwhen you're done to start with the A/B test.
That's it! Now SendX will automatically test the various Subject Lines you entered on the percentage of contacts you set (chosen randomly), and after waiting for the specified time, it will analyze and send out the subject line which performed best.