Priya Nain
Author: Priya Nain  |  

Product & Email marketer at Mindvalley. Making stuff less boring to read. Infrequent Trekker. Nice girl, rarely mean.


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This is the most up-to-date Mailchimp pricing guide. I am sure Chimp’s cuteness got your floored but can you say the same about its pricing? I know you have lots of questions so I will start right away.

Beware: After reading this, you might decide that Mailchimp isn’t even the right email marketing software for you. There are many great Mailchimp alternatives out there including is SendX, which offers many of the same features that are great for small and medium-sized businesses, at
lower prices and without any hidden costs – what you see is what you pay for.

If in a rush, read this short summary

Forever Free plan: $0, 2000 contacts, 10K emails

The rest of the plans are based on a combination of features you use and the number of contacts you have.

Cost of 'x' Contacts Free Plan Essentials Standard Premium
500 Free $9.99 $14.99 N/A
2500 Free
(upto 2000
contacts)
$29.99 $49.99 N/A
5000 N/A $49.99 $74.99 N/A
10000 N/A $74.99 $99 $299
15000 N/A $129 $159 $349
25000 N/A $189 $219 $449
50000 N/A $259 $299 $599

Mailchimp-pricing

Features Free Plan Essentials Standard Premium
A/B Testing N Y Y Y
Abandoned Cart emails Y Y Y Y
Chat and Email Support Knowledge base
& 30 days email support
Y Y Y
Comparative Reports N N N Y
Charges for Unsubscribers N/A Y Y Y
CRM Y Y Y Y
Discounts N/A N N N
Email Templates Basic Everything Everything Everything
Mailchimp Banner A small banner in
the newsletter’s footer
N N N
Maximum lists allowed 1 3 5 Unlimited
Monthly limit of sending emails 10,000 5,00,000 1.2 million 3 million
Multi-step automation workflows N N Y Y
Multivariate Testing N N N Y
Number of users 1 3 5 Unlimited
Predicted Demographics N N Y Y
Refunds N/A N N N
Reports Y Y Y Y
Retargeting (Facebook, Google, Instagram) N N Y Y
Segmentation Y Y Y Y
Single-step automations Y Y Y Y
Time Zone Delivery N N Y Y
Transactional Emails Y Y Y Y

Deep dive into 4 Pricing Plans

One thing you will observe as we go through these pricing plans is that Mailchimp's pricing starts off cheap but gets really costly as your audience increases. Read on to dig deeper.

Forever Free Plan Price


$0/month
Subscribers: up to 2,000 emails: up to 10,000

It’s the most basic plan good for new businesses or if you are someone exploring email marketing. It basically lets you start for free till you grow your list and strategy.

Features you get

  • Segmentation Behavior targeting
  • Website Landing page
  • Social media integration
  • Basic Reports
  • 30 days of email support

Things to note
Mailchimp logo appears the footer

Access to limited templates

No customer support after 30 days.

Essential Plan

For 500 contacts:
Price: $9.99/month
Emails: up to 50,000

This plan is for you if you need basic automation, A/B testing and higher email limit.

What do you get

  • Mailchimp logo will also be removed if you upgrade from free to any paid plan.
  • You get access to all email templates
  • You can preview how your emails look in different email clients (Gmail, Outlook etc)


Things to note

  • You can have a maximum of 50,000 contacts
  • Only A/B testing is available. Multi variant testing is not part of this plan
  • You get 24/7 chat and email customer support and no phone support
  • Previews are not available


Standard Plan

For 500 contacts: Price: $14.99/month
Emails: up to 1.2M

What do you get

  • Facebook and Instagram retargeting ads - to recapture the attention of people who visited your site.
  • Social scheduling - You can schedule your posts ahead of time or publish them instantly.
  • Timewarp features - Mailchimp batched campaigns by time zone and sends to subscribers in each area according to their time zone.
  • Send time optimization feature - which can determine when your contacts are most likely to engage and send your emails at that time.

Things to note
You can have a maximum of  100,000 contacts & a maximum of 5 users

Premium Plan

For 500 contacts: Price: $299/month
Emails: 3M+

This plan is useful if you have a strong email marketing strategy and wish to integrate social media into it. This is almost crucial for a team size of more than 5 people.

But just to give you an idea, if you have 100K contacts in your list, you will end up paying $599/mo. Now you have to think if that’s a rounding error in your financial statement or a big chunk of your profits.

For a small business, that’s a hefty price tag but let’s see what you get here:

  • Multi variant testing - e.g you can be able to test email body and subject line at the same time.
  • Advanced segmentation - create complex segmentation based on user behavior (e.g email activity, demographics and purchase history).
  • You can add unlimited users and give role-based access.
  • You get 24/7 support on phone, email, and chat.
  • If you have more than 200,000, you can reach out to an account advisor via email & they will customize a plan for you.

If you don’t wish to commit to a monthly payment, there is pay as you go plan. Let’s see if that fits your business.

Pay As You Go Plan

The Pay As You Go Plan is a flexible alternative to a monthly plan. Instead of paying a recurring monthly fee, you purchase email credits as needed. Credits are units of payment that are used for the Pay As You Go plan. Each email send costs one credit.

It's a good option for seasonal markets or people who send quarterly updates only. This plan comes with the same set of features as the Essentials plan.

For example, one email sent to 100 contacts equals 100 sends, so it would cost 100 credits. Credits expire after 12 months.Pay As You Go credit blocks start at $150 for 5000 credits. These credits cannot be used with any other Mailchimp pricing plan.

You can stop this plan anytime but you won’t be refunded for unused credits

Try me, Try me not?

There is no free trial but a forever free plan for up to 2000 contacts with basic features. You can’t try all the advanced features before committing.

What happens when you want to upgrade or downgrade?

If you upgrade your plan or contact limit mid-cycle, you’ll have access to the new features or higher contact limit immediately. Your monthly bill will have prorated charges.

If you downgrade your maximum contact count or plan mid-cycle, your bill will include the full contact count or plan you chose for that month. The next billing cycle will reflect your changes.

Discounts are always delicious

Mailchimp offers a 10% discount for 3 months when you add two-factor authentication to your Mailchimp account with an app like Google Authenticator or SMS two-factor authentication.

It also offers a 15% discount to nonprofits and charities. To request the discount, you just need to sign up for a free account and contact their Billing team with your username and a link to your organization’s website.

What happens if you outgrow your subscribers’ limit?

If you choose a paid monthly plan, you’ll decide how many contacts you want to store in Mailchimp across all of your audiences. The number of contacts you choose will put you in a pricing tier that determines your monthly bill and sending limit.

Their monthly plans come with a set amount of contact storage and email sends per pricing tier. If your audience grows more than expected, your services are not interrupted. Instead, you’ll see an additional charge on your bill.

Does Mailchimp Charge For Unsubscribed & Duplicate Subscribers?

Mailchimp charges you for contacts you can’t even email.

This decision was also influenced by their pivot from being just an email marketing platform to an all-in-one marketing automation platform. As they want to encourage you to use other features to reactive unsubscribers.

Under the new pricing model, you will be charged for all “subscribed and unsubscribed contacts”. The only types of contacts you will not be charged for are: cleaned, pending, reconfirmed, deleted and archived contacts.

So when someone unsubscribes from your email marketing, you will need to ensure you archive them otherwise you’ll continue to be charged for having their email address in your audience.

Any alternatives to Mailchimp?

Mailchimp is actually one of the most expensive newsletters tools out there for small-to-medium businesses.

If you are looking for a budget-friendly solution we’d encourage you to try SendX. You’ll be joining many other former Mailchimp users who’ve shifted to SendX and never looked back. You can find a quick comparison of SendX with Mailchimp here.

SendX pricing is based on a number of subscribers only and you get access to all features at all price plans. This makes it so simple to budget for your email marketing. Learn more about how email marketing pricing is done, for your reference.

Before you go and add numbers, I have done some maths for you comparing Mailchimp and SendX - SendX is 100% cheaper! SendX will cost you only $14.99/mo for up to 2.5K subscribers. You can send unlimited emails at this pricing. And the incredible part is, it includes features like advanced segments and email templates at lower prices. Try it for free for 14-days.

Please note: Last updated in March 2020. We make our best effort to keep the pricing information updated but in case it changes, send us a sweet message about it so we can refresh it and both of us will earn good karma in the world.


FAQs

1) I don’t want the Mailchimp logo in my marketing emails. Do I have to pay extra for this?

Yes. It’s a part of a paid plan. Mailchimp logo will also be removed if you upgrade from free to any paid plan.

2) The emails I send are to different recipients like Gmail, Outlook, Yahoo mail etc. How can I know it looks good on each of them?

As a part of a paid plan, you can preview how your emails look in different email clients (Gmail, Outlook, etc).

3) Most people nowadays check their email on the mobile phones. Is the preview optimized for mobile view in Mailchimp?

Mailchimp has mobile styles feature using which you can preview how the campaigns would look on mobile, and test them before sending.

4) How much will Mailchimp cost me if I want to test the subject line as well as the body of the email at once?

Multi variant testing is the answer. Mailchimp’s premium plan which starts at $299 for 500 contacts, offers this feature.

5) Our business is mostly seasonal. Which Mailchimp plan do you recommend?

Ans: The Pay As You Go Plan is a flexible alternative to a monthly plan. Instead of paying a recurring monthly fee, you purchase email credits as needed. Credits are units of payment that are used for the Pay As You Go plan. Each email sent costs one credit. It comes with the same set of features as the Essential plan.

6) What about the unsubscribes? Do I have to pay for them forever in Mailchimp?

The only types of contacts you will not be charged for are: cleaned, pending, reconfirmed, deleted and archived contacts. So when someone unsubscribes from your email marketing, you will need to ensure you archive them.

7) What are mailchimp credits? How do they work?

MailChimp credits work the same as a subscription, except you are paying per email that you send. MailChimp’s monthly paid accounts charge a flat rate per month, like $10 or $15 a month. MailChimp’s Pay As You Go credits only get used when you send an email.