A follow-up mail is a message or series of emails sent in reply to subscriber activities. It encourages them to select a plan over a trial that’s free, schedule a B2B meeting, provide feedback, purchase even another service or product available on the site, and so forth.
What is the Significance of Follow-up Emails?
Increase your conversion rate: There are numerous reasons why recipients do not read or open an email. Parents are too busy, and your mail may get lost amid hundreds of others in an inbox. A follow-up mail is a great method to give value and help your consumers at every buying process.
Create trust: With these follow-up emails, you can not just write one cold mail and hope that the recipient will respond, but you work hard to get your company at the top of their minds. Follow-up emails demonstrate that you value them and that your brand is committed to a customer-centric strategy. Making follow-up emails effective for both consumers and the companies that send them is a top priority.
Filter the crowd: There isn’t a way you can convert those who are apathetic from the start. Perhaps they registered with the expectation of receiving things for free. These Follow-up emails separate your audience from those who will never interact with the brand.
Types of Follow-up Emails:
- Free trial emails that follow-up
- Product Sale Follow-up
- Lead magnet opt-in follow-up
Once you finalize the type of follow-up email you’re sending, you can learn how to write one yourself:
Constructing a Follow-up Email
Step 1: Construct an automation flow:
Use an automation name, an email sender account, and a sender title. Next, select the time and date for which you wish to send your mail.
Step 2: Configure the flow’s beginning:
Choose the event that will activate this automation (the trigger). You can enter the details here, including all the deals and offers you wish to place that nudges the audience to drive further in the sales funnel.
Step 3: Create the email:
Once you create the new mail, it comes down to just figuring out the copy that works for you. Once you’re able to do that, going forward, it will make sense for you to continue using the same tonality. This makes your job easier and simpler to type in the future.
Step 4: Carry out the second follow-up:
Add another “mail” element, replicating the previous step’s operations. Allow recipients additional time before delivering the subsequent follow-up.
Step 5: Later, send another follow-up email:
Repeat the activities from the last two phases.
With these tips, you’ll be able to begin your email automation campaigns. Make sure you get the right tonality, and with time, you’ll see these emails being triggered automatically, making your follow-up emails a more streamlined and successful!
At SendX, delivering follow-up mails is a fully automated procedure. Once set up, you can send a series of follow-up emails to cover a certain scenario. Following that, follow-up emails are triggered without your involvement.