A Step-By-Step Guide To Do Outbound Prospecting Using Drip Sequences.
Using SendX, you can do flawless outbound marketing and prospect for leads using automated drip sequences.
What is Outbound Prospecting?
Outbound Prospecting is essentially a direct marketing channel where you identify your target customers and then directly reach out to them. The whole process starts with introducing yourself, your products/services and ends with a conversion (i.e sales in most cases).
This is usually done by sending out multiple emails, and telling stories in an intelligent way which is directly applicable to the recipient. You need to be as specific as possible with the end customer in mind, and be flexible with your marketing campaigns and modify your outreach messages according to their behaviour on your emails.
Using Drip Sequences for Outbound Prospecting
Using SendX, you can create various drip sequences which can be triggered at various points based on user behaviour using automations. The whole process in SendX mainly looks like this:
Upload contact info to a list -> Create a drip sequence -> Automate that sequence to be sent out when user gets added to a list -> Create another automation to stop the drip sequence if a prospect replies -> Adjust accordingly