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Mayank AgarwalMay 9, 2020 12:00:00 AM1 min read

GMail DMARC Update 2016

  • Introduction to DMARC
  • Changes by GMail
  • How does it affect you
  • How to fix it

Introduction to DMARC

DMARC (Domain-based Message Authentication, Reporting & Conformance) is the latest and greatest advance in email authentication. It means that your emails from your gmail email addresses ( yourname@gmail.com ) can only be sent via GMail Servers and not via servers of any other email service providers ( like Mailchimp, SendX etc.)

For more technical and detailed understanding of DMARC kindly refer here and here

Changes by GMail

Spammers can sometimes forge the "From" address on email messages so the spam appears to come from a user in your domain. To help prevent this sort of abuse GMail is incorporating DMARC which gives domain owners more control over what Gmail does with spam email messages from their domain.

So going forward it means that if you are sending emails from yourname@gmail.com via SendX then they will very likely be either marked as spam or get bounced. Other providers like Yahoo, AOL etc. already follow DMARC policy.

How does it affect you and solution

Very likely it doesn't. Since most of you are already sending emails from yourname@yourdomain.com on SendX. This change only affects users who were using yourname@gmail.com as from address to send emails via SendX.

How to fix it

Going forward you will have to create a email account using your domain (yourdomain.com) and use it in your SendX from email address. This will ensure that any emails sent to your contacts won't be bounced or marked as spam by gmail.

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Mayank Agarwal

Mayank is an email marketing expert & co-founder of SendX. SendX is an intuitive & affordable email marketing software.

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