The hotel industry is getting more and more competitive every year. This has resulted in increased ads budget, high prices of influencers quoting to market your hotels, and less visibility for your hotel.
But email marketing is your way out of this and to connect directly with the people in their inbox. Build one-on-one relationships with people over emails and get a better ROI on your marketing efforts.
So in this guide, we will explore why you should be doing email marketing, how to collect emails in the first place, ideas on types of emails to send, and some tips to succeed at email marketing.
Before you start or scale your email marketing, have a strategy to collect the email addresses of people coming on your website, visiting your hotel, or contacting you through the phone.
Focus on both the content & design of your email to get readers' attention.
Copy of your emails should be relatable, and simple to read. People always make a purchase or book a place by relying on their emotions and then they justify it with logic. So your copy should evoke some emotions rather than being a stiff explanation of facilities at your hotel.
If your emails are text-heavy, make them scannable for the lazyweb to read. How?
Email segmentation is when you create different groups of your subscribers based on their past behaviors, and send contextual, relevant messages to each group.
You can segment based on these criteria:
Segmentation will help you send the right email to the right person at the right time. For example, if someone enquired but didn't book, you can send them a discount or reminder two days later.
Your email subject line can be the deciding factor behind the success or failure of your campaign. A good subject line will help you cross the first barrier of catching people’s eyes and having their undivided attention on your email copy.
However, a subject line that is tagged ‘spammy’ by the inbox service providers can land your campaign in the spam folder where it will never be opened and erased in a few days.
To not face that scenario, make sure your subject lines avoid the following:
You can derive insights from the key metrics of email marketing to know about your audience’s behavior. Data from the email marketing tool that you use can help you know when your subscribers are most likely to open, what kind of device do they mostly use, what the major geographical locations where your audience is located are, what kind of emails get the most engagement, etc.
Here is how SendX’s dashboard provides this data in an easy-to-read format
You can use these to make changes to your strategy. You basically have to do more of what’s working and less of what’s not working.
To know about the key metrics you should be tracking, check out this page on email marketing metrics.
Now you know how important email marketing is for saving your time and building a brand. You also have some ideas of emails you have to send with some tips on how to succeed in email marketing. So now is the time to get into action and finally test some email marketing software.
If you want a platform that will ensure a user-friendly interface, 24/7 customer support, high email deliverability, some of the gorgeous looking templates to get you started… and all this without burning a hole in your pocket, then you should checkout SendX. SendX offers a 14-day trial for you to check out all the features and sends out unlimited emails.
It’s affordable, intuitive, and trusted by 3000+ companies for their email marketing.
There is no credit card required or any lengthy signup forms to fill up. Just get started with your email address and take advantage of the 14-day free trial.