One of the most important elements of filmmaking is the marketing strategy. It allows the film to reach out to a larger audience, and studios spend a large chunk of their marketing budget. Independent filmmakers can also take a leaf out of their book to help get the message out there faster for the audience who’s seeking it.
Most of the major studios ensure that marketing personnel are present and involved in a film from the inception. Right from the first scene to the final wrap, the marketing team is closely involved in understanding how to get the movie rolling out as a blockbuster!
With that in mind, one of the ways that filmmakers can actually benefit is through email marketing. It’s one of the most different ways to approach the film marketing ecosystem and ensure that your film doesn’t get ignored.
Filmmakers today can be empowered with tools that provide highly structured and detailed consumer data, engage filmgoers with a newer level of frequency and intimacy to easily customize movie lovers’ demand.
There are a few questions filmmakers need to answer before marketing - who is the film’s audience? How big are they? How do you effectively target that audience and get maximum leverage at minimal cost?
Apart from this, marketing must be thought of right after the conceptualization and cast finalization and not when it’s ready for a release. This can help raise funding and make the film a more inviting proposition for investors. Even if a movie looks great, without a proper cost-effective marketing campaign, it won’t reach success in a competitive and crowded market.
These are just some of the fundamental questions, and with it, you’ll be able to derive the benefits of filmmaking:
We bet email marketing hasn’t looked that great of investment earlier! So, before you’re off to create some fantastic email campaigns for your movie lovers, we thought these five tips could come in handy for your email marketing process:
The market you’re catering to for your emails depends on the genre/production cost of the movie you’re creating. This film package and the looks that the customer desires should be in sync, with which you can identify the potential market for your film.
To take inspiration, look at the promo, where Batman V Superman’s makers created an emailer that worked perfectly for their audience base. To give them the chance to enter the sweepstakes, they used a large image of the logo to create the necessary branding that helped capture their fan’s attention to that email and successfully remember the movie.
You need to select the customer who can profit from these campaigns, and you’ve smartly targeted and isolated the audience. Further, positioning the film to attract this audience by showing why you’re different needs to come out in the campaigns. Start by showing how you can serve a definite solid value proposition that you can deliver to satisfy your audience’s experiential needs. Look at how Vimeo does it!
Vimeo does an excellent job of creating emails that are customer-centric. They’ve given a slew of different actions that viewers can take to select their content. The newsletter advertises but does so in a super smart way that’s organized and easy to consume.
The customer’s perceived value of the movie can have a big difference in how the release will turn out. You also need to craft your emails around the customer’s satisfaction, which is the perceived performance that is relative based on the customer’s expectations. Marketing is how you manage the film’s perceived value. Not sure how to do this? Check out Film Society Lincoln Center’s emails.
The Film Society Lincoln Center showcases reviews along with the movie they’re featuring to add more value. This makes it more enticing for a customer to click and know the details.
This is maintaining and building customer relationships by effectively delivering satisfaction and superior value for the customer. It can deal with the various aspects of keeping, acquiring, and growing the base. Best example of this is Stubs.
Stubs did an excellent portrayal of Oscar weekend by showcasing an ad for people to view movies on their platform. The invite featured the official logos and allowed customers to vote for their favorite movies.
Last on our list, but definitely not the least! Customers purchase the ability with which they can view the products via the channel they desire. Most often, when the movie is a hit with the audience, it results in word-of-mouth marketing and allows more people to go forth and watch the film as well.
With these tips, you can start creating your email campaigns the way you see fit. Once you begin seeing the profit you can make from it, you’ll understand the importance. Getting the right email service provider (ESP) is important, and you can get started almost immediately for any movie. And, while we are discussing ESPs, don’t forget to check SendX out!
Our software can help you create emails that can cater to multiple target audiences, use key design elements that are consistent throughout a campaign, and view real-time performances of how your campaigns are performing. With SendX, you can access a host of wonderful features that start at just $7.49 onwards!
Get started with an email campaign today!