Email marketing continues to drive engagement & sales for any business. This is where you can send abandoned cart emails, sales promos and get undivided attention of your audience.
The popularity of email marketing for eCommerce platforms are also evident from the fact that there are so many email marketing services catering to people who have stores on Shopify or any other website.
It can be tough to find the right one without spending too much time & effort. To make it easy, we have created this post where you can find some of the best email marketing platforms for Shopify to help you decide which one is right for your business.
Here’s our list of the top 5 Shopify email marketing tools :
Apart from these, we are excited about the SendX Email Marketing Integration App with Shopify. We are currently in beta. If you would like to try or give feedback, do reach out to us at firstname.lastname@example.org
Let’s talk a look at what top 5 features you should be looking at when choosing an email marketing software suitable for an eCommerce store.
Forms integration: Opt in forms that you can put on your website and where people can fill in their email address or contact info. This info should then automatically be part of your email list.
Email editor: Easy to use, drag and drop email editor so you don’t spend hours trying to write code for your emails. It should provide enough flexibility and customizations to make your emails align with your brand colors, elements, etc.
Reporting: A reporting dashboard that can tell you about the ROI from campaigns, automated emails, promos, etc. It should also inform you about the engagement (opens, clicks, replies, etc) on each email.
Automated campaigns: A setup that can allow you to send the right emails at the right time. E.g. sending abandon cart emails with discount when someone doesn’t complete the purchase, or feedback emails when the product is delivered.
Segmentation: Ability to categorize your audience into different buckets according to demographic, location, engagement level, buying behavior, etc. The criteria will change depending upon your business model.
Let’s find out more about the 5 email marketing apps for Shopify now.
This platform is tailored for eCommerce. You just have to install their app & link to your Shopify store. You can use pop-forms for collecting emails on your website and they will be automatically added to your email list on Omnisend.
It provides channels beyond email (SMS messages, push notifications, Facebook Messenger) so that you can target your audience wherever they prefer to be contacted. This will boost engagement and provide greater customer experience.
Their email editor has drag-and-drop functionality so you don’t need to learn to code to use it. The good thing is that it’s tailored for eCommerce as you get unique features like:
For automation, you get pre-built workflows for sending cart abandoned emails, welcome series, order & shipping confirmation, etc. You can also create your custom automation with their drag & drop mapping canvas.
Automations are only available for Trial and paid plans.
The one thing they can improve is to add more templates in their library. eCommerce field requires you to send a lot of emails on lots of occasions, and 20 templates might not be enough to keep the look fresh.
To add this you will have to go to the Apps section in Shopify & search for Omnisend Email Marketing & SMS app on the list. Just click on Add App and installation will be done.
It’s a beginner-friendly tool as you get a drag-and-drop editor, landing page, and form builders all in one platform.
With their Shopify integration, you can search and automatically add products from your store to your emails by using the ‘Product’ content block.
MailerLite doesn’t have a dedicated section for reporting. You will find “Stats” under “Subscribers,” and “Reports” under “Campaigns”.
But the sales tracking allows you to see what types of products and content generate the most revenue. You can track the performance of each individual campaign or an automation flow.
Once you sync all of your Shopify contacts to MailerLite, it will automatically create segments based on customers’ history (e.g. repeat customers, first-timer, high spenders etc.).
You can create more rules to automatically segment people into categories when they sign up, or take any action in your emails.
To add this you will have to go to the Apps section in Shopify & search for MailerLite. Then you will have to add the API key you will find in your MailerLite Account. Then you choose the subscriber group where you want to save Shopify customers & it’s done.
You will not find very advanced features with this platform. E.g. in automation it doesn’t provide advanced conditional elements, and you can’t track subscribers’ interaction with your website’s pages.
Drip has two email builders: text-builder (to create a simple text-based, personalized email) & visual builder (for branded, full-color, gorgeous-looking emails).
Their visual editor is point-and-click rather than a drag-and-drop editor. So instead of dragging, holding, and dropping as you would do in a drag-and-drop editor, you just point at an element with your mouse, click it once, then point where you want it to go, and click again to put it there.
Drip has 10+ email automation templates built specifically for Shopify use cases. You will get real-world scenarios built into these automation e.g. abandon cart, product recommendations price drop, loyal customer message, etc.
On Drip’s dashboards, you will be able to see your engagement metrics (opens, clicks, and unsubscribes) along with overall revenue, revenue per subscriber etc, for every email you send or workflow you make.
From what we have heard and read, their point-and-click editor is innovative but not liked by everyone. So if you are one of those who are used to drag-and-drop functionality you might miss that in Drip’s editor.
Drip has an unlisted Shopify app that allows you to integrate with shopify. This app will "listen" for activities in your Shopify store. To install the Drip Shopify app, just login to Drip and go to Settings > Integrations > and click the Shopify integration.
Klaviyo provides pre-built email templates tailored to the eCommerce industry. So you will find templates for abandoned carts, sales, feedback, etc. You can also create your own using their drag-and-drop editor or by using HTML. All emails are responsive.
You can create numerous segments based on different conditions like people who spend above a certain amount, people who buy only with coupons, customers who buy specific kinds of products, or people who browse but never buy. These are just to name a few.
These segments are then automatically updated in real-time without manual intervention.
You get key metrics for every campaign in a dashboard that you can customize to see what’s important for you. Apart from that, you can also measure how much revenue you’ve generated from specific marketing campaigns and promotions.
You can filter out more data such as your top buyers for a specific product, people who spend the most on your store, etc. You can use cohort analysis to see shifts in customer behavior
Go to your Klaviyo account > integrations tab and click on the Shopify integration. This takes you to your Shopify Integration settings page where you can put the URL of your store & click Connect.
Sendinblue is a feature-rich platform that provides not just email marketing but also SMS, landing page builder, Facebook ads integrations, signup forms, etc.
You can create emails in 3 ways:
Apart from that, you can also create landing pages & signups.
They provide different setup options like API, SMTP Relay, eCommerce plugins for transactional emails. You can use these to create confirmation emails, password reset messages etc. The good part is that you can control the design of these emails and these don’t have to look ugly receipts.
Sendinblue lets you trigger emails when people visit a specific page or take a specific action on your website. You can automatically send follow-up emails to non-openers, contacts that opened your emails but didn’t click, etc. You can also send welcome emails, happy birthday emails or abandoned cart emails.
Go to Shopify marketplace & select the SendinBlue app. Establish the connection by just following the simple steps & hit connect. No APIs or code required.
I hope the features, pricing and screenshots above will help you decide which platform is right for you. Just keep in mind your business goals, scalability and affordability in mind.
If you are still looking for another option, here is something interesting:
SendX is currently developing their email marketing app for integrating with Shopify. It’s currently in beta and has all the features a starting eCommerce or a growing eCommerce brand will need.
The price is going to be the same as what we currently offer. It starts from $7.49/mo. That is 3x cheaper than any of the apps listed above. Plus you will get to try it for free for 14 days, all features included, no credit card required to sign up.
If you wish to know more sign up for the free trial and ping us on the chat to get access to the beta version.