6 Best Email Marketing Apps for Shopify & eCommerce

Here’s our list of the top 5 Shopify email marketing tools :

• Omnisend: Multiple channels can be managed from one platform, Templates can be shared between different Shopify stores.
• Mailerlite: Beginner-friendly tool with good automation capabilities 
• Drip: Click-and-point editor, personalisation capabilities 
• Klaviyo: Use data to generate insights, multivariate testing is possible
• SendinBlue: Feature-rich platform that provides email marketing, SMS, landing page builder, Facebook ads integrations etc.

Apart from these, we are excited about the SendX Email Marketing Integration App with Shopify. We are currently in beta. If you would like to try or give feedback, do reach out to us at hello@sendx.io

What can help you make the right choice?

Let’s talk a look at what top 5 features you should be looking at when choosing an email marketing software suitable for an eCommerce store. 

Forms integration: Opt in forms that you can put on your website and where people can fill in their email address or contact info. This info should then automatically be part of your email list. 

Email editor: Easy to use, drag and drop email editor so you don’t spend hours trying to write code for your emails. It should provide enough flexibility and customizations to make your emails align with your brand colors, elements, etc. 

Reporting: A reporting dashboard that can tell you about the ROI from campaigns, automated emails, promos, etc. It should also inform you about the engagement (opens, clicks, replies, etc) on each email. 

Automated campaigns: A setup that can allow you to send the right emails at the right time. E.g. sending abandon cart emails with discount when someone doesn’t complete the purchase, or feedback emails when the product is delivered. 

Segmentation: Ability to categorize your audience into different buckets according to demographic, location, engagement level, buying behavior, etc. The criteria will change depending upon your business model. 

Let’s find out more about the 5 email marketing apps for Shopify now.

1. Omnisend

This platform is tailored for eCommerce. You just have to install their app & link to your Shopify store. You can use pop-forms for collecting emails on your website and they will be automatically added to your email list on Omnisend. 

Multichannel support 

It provides channels beyond email (SMS messages, push notifications, Facebook Messenger) so that you can target your audience wherever they prefer to be contacted. This will boost engagement and provide greater customer experience. 

‍Editor

Their email editor has drag-and-drop functionality so you don’t need to learn to code to use it. The good thing is that it’s tailored for eCommerce as you get unique features like:

• Product picker to directly add products from your store
• Auto-generated discount codes that are synced with your store 
• Interactive elements such as scratch cards or surprise gift boxes 
• The product recommender will automatically add your bestselling or newest products to emails. 

Automation 

For automation, you get pre-built workflows for sending cart abandoned emails, welcome series, order & shipping confirmation, etc. You can also create your custom automation with their drag & drop mapping canvas. 

Automations are only available for Trial and paid plans. 

Templates

The one thing they can improve is to add more templates in their library. eCommerce field requires you to send a lot of emails on lots of occasions, and 20 templates might not be enough to keep the look fresh. 

Integrating process

To add this you will have to go to the Apps section in Shopify & search for Omnisend Email Marketing & SMS app on the list. Just click on Add App and installation will be done. 

‍

2. NotifyVisitors

NotifyVisitors is an email marketing app for Shopify that boosts the email marketing efforts of e-commerce store owners. 

It provides powerful features to create email campaigns and promotions and purchase and browser abandonment recovery email templates.

It also has advanced segmentation capabilities to easily target specific customers or customer groups with personalized messages, providing a more engaging experience. 

NotifyVisitors

NotifyVisitors works on all devices, including web, mobile, and tablet. This app allows store owners to leverage email marketing to improve customer engagement and increase sales.

Key Features of NotifyVisitors

Drag and drop editor: Drag and drop editor to assist you in customizing the email templates that match your branding requirements.

Different types of email campaigns- Let you send welcome emails, promotional emails, registration emails, cart abandonment emails, newsletters, etc.

Automated campaigns with journey builder: Target your customers immediately with email drip campaigns and personalized customer journeys with a drag-and-drop feature to encourage them.

Segmentation- Advanced segmentation to categorize customers more authentically and reach them in the best possible way.

A/B Testing: Try and experiment with different variations of your emails to see which variation works the best and drives maximum results.

Team Management: Manage your email marketing team and collaborate on campaigns effortlessly.

Analytics and ROI Tracking: Learn more about your email marketing ROI and performance with analytics tools.

3. MailerLite

Editor

It’s a beginner-friendly tool as you get a drag-and-drop editor, landing page, and form builders all in one platform. 

With their Shopify integration, you can search and automatically add products from your store to your emails by using the ‘Product’ content block. 

Reporting

MailerLite doesn’t have a dedicated section for reporting. You will find “Stats” under “Subscribers,” and “Reports” under “Campaigns”.

But the sales tracking allows you to see what types of products and content generate the most revenue. You can track the performance of each individual campaign or an automation flow. 

Segmentation

Once you sync all of your Shopify contacts to MailerLite, it will automatically create segments based on customers’ history (e.g. repeat customers, first-timer, high spenders etc.). 

You can create more rules to automatically segment people into categories when they sign up, or take any action in your emails. 

Integrating process

To add this you will have to go to the Apps section in Shopify & search for MailerLite. Then you will have to add the API key you will find in your MailerLite Account. Then you choose the subscriber group where you want to save Shopify customers & it’s done. 

You will not find very advanced features with this platform. E.g. in automation it doesn’t provide advanced conditional elements, and you can’t track subscribers’ interaction with your website’s pages.

‍

4. Drip 

Drip has two email builders: text-builder (to create a simple text-based, personalized email) & visual builder (for branded, full-color, gorgeous-looking emails).

Editor

Their visual editor is point-and-click rather than a drag-and-drop editor. So instead of dragging, holding, and dropping as you would do in a drag-and-drop editor, you just point at an element with your mouse, click it once, then point where you want it to go, and click again to put it there. 

Automation 

Drip has 10+ email automation templates built specifically for Shopify use cases. You will get real-world scenarios built into these automation e.g. abandon cart, product price drop, loyal customer message, etc. 

Reporting

On Drip’s dashboards, you will be able to see your engagement metrics (opens, clicks, and unsubscribes) along with overall revenue, revenue per subscriber etc, for every email you send or workflow you make.

From what we have heard and read, their point-and-click editor is innovative but not liked by everyone. So if you are one of those who are used to drag-and-drop functionality you might miss that in Drip’s editor.

Integration Process

Drip has an unlisted Shopify app that allows you to integrate with shopify. This app will "listen" for activities in your Shopify store. To install the Drip Shopify app, just login to Drip and go to Settings > Integrations > and click the Shopify integration.

5. Klaviyo

Editor 

Klaviyo provides pre-built email templates tailored to the eCommerce industry. So you will find templates for abandoned carts, sales, feedback, etc. You can also create your own using their drag-and-drop editor or by using HTML. All emails are responsive. 

Segmentation 

You can create numerous segments based on different conditions like people who spend above a certain amount, people who buy only with coupons, customers who buy specific kinds of products, or people who browse but never buy. These are just to name a few. 

These segments are then automatically updated in real-time without manual intervention. 

Reporting 

You get key metrics for every campaign in a dashboard that you can customize to see what’s important for you. Apart from that, you can also measure how much revenue you’ve generated from specific marketing campaigns and promotions. 

You can filter out more data such as your top buyers for a specific product, people who spend the most on your store, etc. You can use cohort analysis to see shifts in customer behavior

Integration Process

Go to your Klaviyo account > integrations tab and click on the Shopify integration. This takes you to your Shopify Integration settings page where you can put the URL of your store & click Connect. 

‍

6. Sendinblue

Sendinblue is a feature-rich platform that provides not just email marketing but also SMS, landing page builder, Facebook ads integrations, signup forms, etc. 

Editor 

You can create emails in 3 ways:

• Drag-and-drop editor 
• Rich text editor for simpler emails 
• Code your own using HTML 

Apart from that, you can also create landing pages & signups. 

Transactional Emails

They provide different setup options like API, SMTP Relay, eCommerce plugins for transactional emails. You can use these to create confirmation emails, password reset messages etc. The good part is that you can control the design of these emails and these don’t have to look ugly receipts. 

Automation 

Sendinblue lets you trigger emails when people visit a specific page or take a specific action on your website. You can automatically send follow-up emails to non-openers, contacts that opened your emails but didn’t click, etc. You can also send welcome emails, happy birthday emails or abandoned cart emails.

Integration Process

Go to Shopify marketplace & select the SendinBlue app. Establish the connection by just following the simple steps & hit connect. No APIs or code required. 

‍

Wrap Up

I hope the features, pricing and screenshots above will help you

decide which platform is right for you. Just keep in mind your business goals, scalability and affordability in mind. 

If you are still looking for another option, here is something interesting: 

SendX is currently developing their email marketing app for integrating with Shopify. It’s currently in beta and has all the features a starting eCommerce or a growing eCommerce brand will need. 

The price is going to be the same as what we currently offer. It starts from $7.49/mo. That is 3x cheaper than any of the apps listed above. Plus you will get to try it for free for 14 days, all features included, no credit card required to sign up. 

 If you wish to know more sign up for the free trial and ping us on the chat to get access to the beta version.